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  • 17 Jun 2013
  • Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

at any time. Researchers collaborating with Teixeira then measured the participants' emotional responses with a combination of eye-tracking technology and facial expression analysis software. Click to watch. The data showed that evoking... View Details
Keywords: by Carmen Nobel; Advertising
  • 03 Dec 2012
  • HBS Case

HBS Cases: Against the Grain

offices in clear view, asks visitors to text their experiences to ipaidabribe.com. The data is automatically compiled into online reports. The case raises questions about whether and how a website and poster campaign can really make a... View Details
Keywords: by Martha Lagace; Food & Beverage
  • 29 May 2012
  • First Look

First Look: May 29

of strong ties to resistors accruing to the change agent are weaker and may yet turn into liabilities that reduce the likelihood of change adoption. Analyses of longitudinal data from 68 multi-method case studies of organizational change... View Details
Keywords: Sean Silverthorne
  • 10 Nov 2009
  • First Look

First Look: Nov. 10

unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using View Details
Keywords: Martha Lagace
  • 20 Dec 2016
  • First Look

December 20, 2016

affected U.S. innovation. We confront two empirical challenges in assessing the impact. We map all U.S. utility patents granted by March 2013 to firm-level data using a novel Internet-based matching algorithm that corrects for a... View Details
Keywords: Carmen Nobel
  • 17 Apr 2012
  • First Look

First Look: April 17

initial evidence for a positive feedback loop between prosocial spending and well-being, these data offer one potential path to sustainable happiness: prosocial spending increases happiness, which in turn encourages prosocial spending.... View Details
Keywords: Carmen Nobel
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

2000) and social comparison (Festinger, 1954) lead to well-known cooperative effects within subordinate-supervisor pairs of the same sex and race, but potentially competitive effects among demographically similar peers. Analyzing longitudinal human resource View Details
Keywords: Martha Lagace
  • 01 Apr 2014
  • Research & Ideas

When Do Alliances Make Sense?

has been interested in this age-old question since graduate school. In order to answer it, he looked around for some kind of hard data that would allow him to make an apples-to-apples comparison of which form was better—and under what... View Details
Keywords: by Michael Blanding; Energy; Utilities
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study 4), and purchase decisions (Study 5). These effects persist in the absence of any reward, when a cost must be... View Details
Keywords: Carmen Nobel
  • 12 Sep 2016
  • Research & Ideas

What Brands Can Do to Monitor Factory Conditions of Suppliers

Uncovering Bad Factories All three studies were made possible by a social auditing company providing Toffel with data on more than 40,000 inspections in 66 countries that its auditors had conducted over several years. The first study,... View Details
Keywords: by Michael Blanding
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

policy implications of these findings. The new data (from a range of countries in varying stages of development) documents the mixing of open source and proprietary software: firms sell proprietary software while contributing to open... View Details
Keywords: Martha Lagace
  • 28 Jul 2014
  • Research & Ideas

Eyes Shut: The Consequences of Not Noticing

gas flow into the can and explode. (While all of the data that I am using about the Walmart stories are from publicly available sources, it should be noted that I served as an expert witness in the case of Melvin v. Walmart, Inc.) This... View Details
Keywords: by Max H. Bazerman; Retail
  • 15 May 2012
  • First Look

First Look: May 15

the social objective function, tagging generates costs that must be weighed against the benefits it generates through conventional channels. Only tags that are sufficiently predictive of ability, such as disability status, will be used. Calibrated simulations using... View Details
Keywords: Carmen Nobel
  • 04 Jan 2010
  • Research & Ideas

Best of HBS Working Knowledge 2009

it could potentially be a significant source of revenue for the sites and their corporate sponsors. Using a unique data set from Cyworld, Raghuram Iyengar, Sangman Han, and HBS professor Sunil Gupta empirically assess if friends indeed... View Details
Keywords: by Staff
  • 11 Mar 2008
  • First Look

First Look: March 11, 2008

  Working PapersTesting Strategy with Multiple Performance Measures Evidence from a Balanced Scorecard at Store24 Authors:Dennis Campbell, Srikant M. Datar, Susan L. Kulp, and V.G. Narayanan Abstract We analyze balanced scorecard data... View Details
Keywords: Martha Lagace
  • 14 Aug 2007
  • First Look

First Look: August 14, 2007

stimulates greater use for a given buyer). We find that higher prices screen out those who use the product less. The amount paid does not have a psychological effect on use, but there is some evidence that the act of paying increases use. We use our View Details
Keywords: Martha Lagace
  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

the properties of the empirical distributions typically employed in prior conservatism studies result in these biases producing evidence consistent with conservatism, even when using data series devoid of asymmetric timeliness in reported... View Details
Keywords: Sean Silverthorne
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

is happening that makes these tools less effective today? A: Companies have always spent a great deal of money on marketing, but data have not always been available to determine whether this money has been spent wisely. Companies may have... View Details
Keywords: by Sean Silverthorne
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

on industry-level targeting to analyze quality FDI based on the subjective preferences expressed by the receiving countries themselves. Finally, we use a two-stage least squares methodology to control for measurement error and endogeneity. Exploiting a new... View Details
Keywords: Martha Lagace
  • 12 Jan 2004
  • Research & Ideas

Does Your HQ Operation Fit With Corporate Strategy?

often very visible decisions. Q: You, your co-authors, and other research partners undertook a survey of 600 corporations in seven countries. Why have corporate headquarters been so under-researched? What particular assumptions were you trying to examine? A: It is hard... View Details
Keywords: by Martha Lagace

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