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  • January 2014 (Revised June 2014)
  • Supplement

Dumb Ways To Die: Advertising Train Safety (B)

By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details
Keywords: Marketing Channels; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Public Sector; Marketing Communications; Marketing Strategy; Digital Marketing; Advertising Industry; Public Administration Industry; Media and Broadcasting Industry; Oceania; Europe
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Quelch, John. "Dumb Ways To Die: Advertising Train Safety (B)." Harvard Business School Supplement 514-080, January 2014. (Revised June 2014.)
  • 27 Aug 2019
  • Blog Post

Meet the PRIDE Club

community's use of the traditional acronym "LGBT." In ensuing discussions, they sought a name that would be most welcoming as a club and community at Harvard Business School, while remaining... View Details
  • 10 Apr 2013
  • Keynote Speech

Disrupting the Status Quo: From Economic Growth to Social Progress

By: Michael E. Porter
Filmed April 10, 2013, Opening Plenary of the Skoll World Forum on Social Entrepreneurship 2013 in Oxford, UK. Professor Michael E Porter of Harvard Business School publicly announces the creation of the Social Progress Imperative and previews its first public product,... View Details
Keywords: Social Progress Index; Social Entrepreneurship
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Porter, Michael E. "Disrupting the Status Quo: From Economic Growth to Social Progress." Skoll World Forum on Social Entrepreneurship, Skoll Foundation, Oxford, United Kingdom, April 10, 2013.
  • 25 Dec 2017
  • News

Employers Are Looking for Job Candidates in the Wrong Places

  • Web

Faculty & Researchers - Managing the Future of Work

Faculty & Researchers Faculty & Researchers Project Co-Chairs Joseph B. Fuller Professor of Management Practice Joseph Fuller is a Professor of Management Practice at the Harvard Business School, View Details
  • 11 Oct 2014
  • News

Work-Life Balance Is Having a Moment—But for the Wrong Reasons

  • Video

Kevin Sharer on the Importance of Implementation | Management Essentials

  • 28 Feb 2011
  • News

Rebooting the Human Condition

Enriquez: Exploring in Tuamotu Islands, French Polynesia. The future is so yesterday. It's already here, and everywhere around us. The problem is, most of us just can't see it. Fortunately, View Details
Keywords: Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services
  • 06 Aug 2014
  • News

Boards can get better at expecting the unexpected

  • 06 Dec 2019
  • News

Understanding the skills gap—and what employers can do about it

  • 03 Dec 2012
  • News

In World of Big Stuff, the U.S. Still Rules

  • 15 May 2013
  • News

The Best Bonus Is One You Can't Spend on Yourself

  • 11 Sep 2018
  • Blog Post

Care for the Elderly: Process is More Important Than the Destination

With the support of the HBS Summer Fellows Program, I had the opportunity to follow my passion and work on my project to support senior care in China. As China is entering into an ageing society sooner than everyone might have imagined... View Details
Keywords: Health Care
  • 15 Nov 2018
  • Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
Keywords: by Sean Silverthorne; Agriculture & Agribusiness
  • 11 Dec 2020
  • News

The debate over Joe Biden canceling student debt, explained

  • 10 Dec 2014
  • News

Lessons for Private Equity Learned From the Last Merger Frenzy

  • 23 Feb 2021
  • News

Examining Race and Mass Incarceration in the United States

  • February 2011
  • Module Note

Business Cycles and the New Challenges of Globalization

By: Diego A. Comin
Business Cycles and the New Challenges of Globalization is one of the core modules in Business Government and the International Economy (BGIE), a course for the required curriculum of the Harvard Business School. BGIE teaches the economic, political and historical... View Details
Keywords: Fluctuation; Business Cycles; Trade; Business Education; Curriculum and Courses; Capital; Cash Flow; Globalization; Problems and Challenges; China
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Comin, Diego A. "Business Cycles and the New Challenges of Globalization." Harvard Business School Module Note 711-064, February 2011.
  • 18 Sep 2006
  • Research & Ideas

When Words Get in the Way: The Failure of Fiscal Language

Does the federal deficit matter? Oceans of ink track and report this monster tally (current estimates for fiscal year 2006 stand at $260 billion), yet Jerry Green of Harvard Business School and Laurence J.... View Details
Keywords: by Julia Hanna
  • Web

Business at the Base of the Pyramid - Course Catalog

in conjunction with Finance. It is also part of a portfolio of courses relevant to Social Enterprise. For a full listing, see the Social Enterprise Initiative website. Copyright © 2024 President & Fellows of View Details
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