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  • All HBS Web  (11,681)
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  • All HBS Web  (11,681)
    • People  (45)
    • News  (4,253)
    • Research  (5,229)
    • Events  (59)
    • Multimedia  (245)
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  • Article

Milestones in Marketing

By: John A. Quelch and Katherine Jocz
Marketing flourished in U.S. business schools in the prosperous years following World War II. Students preparing for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management... View Details
Keywords: Education; Business History; Marketing; Practice
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Quelch, John A., and Katherine Jocz. "Milestones in Marketing." Business History Review 82, no. 4 (Winter 2008): 827–838.
  • November 2005 (Revised September 2007)
  • Case

Beijing Hualian

By: David E. Bell and Mary L. Shelman
China's fifth largest domestic retailer faced intensifying competition from Wal-Mart and Carrefour with the opening of China's fast-growing retail market in January 2005. In response, Beijing Hualian developed a new "Family Store" format targeted at the nation's... View Details
Keywords: Marketing Strategy; Product Positioning; Consumer Behavior; Competition; Corporate Strategy; Retail Industry; China
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Bell, David E., and Mary L. Shelman. "Beijing Hualian." Harvard Business School Case 906-403, November 2005. (Revised September 2007.)
  • February 1997
  • Case

Advent of Venture Capital in Latin America, The

By: Debora L. Spar
Widely regarded as the leader in international private equity, Advent International is considering the establishment of a private equity fund in Latin America in 1996. Typically, Advent entered new private equity markets through the creation of multicountry regional... View Details
Keywords: Venture Capital; Joint Ventures; Market Entry and Exit; Globalized Markets and Industries; Financial Services Industry; Boston; Latin America
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Spar, Debora L., and Elizabeth B. Stein. "Advent of Venture Capital in Latin America, The." Harvard Business School Case 797-077, February 1997.
  • 15 Apr 2025
  • HBS Seminar

Hal Hershfield, University of California, Los Angeles

    Gillette: Cutting Prices to Regain Share

    After losing market share to low-priced competitors such as Harry’s and Dollar Shave Club for several years, Gillette fought back by launching new... View Details

      Platform Envelopment

      Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. Platform envelopment offers a second entry path: one that does not rely upon Schumpeterian innovation. Examples of successful envelopment... View Details

        When the Tailwind Stops: The Private Equity Industry in the New Interest Rate Environment

        The consistent growth of long-term alternative asset managers in the past four decades coincided with the secular decline in interest rates. This has been an important tailwind for the private equity industry’s development as debt markets became increasingly... View Details

        • 13 Nov 2020
        • Blog Post

        Take a Seat in the Case Method Classroom

        Have you ever wondered what it was like to experience Harvard Business School’s Case Method teaching style? Watch the Harvard MBA Case Method classroom brought to life by Professor Tsedal Neeley and a section of current students and see... View Details
        • 01 Jun 2023
        • News

        Pet Project

        Illustration by Shane Cluskey Like pet owners everywhere, Katie Spies (MBA 2019) would do anything for her dog. In 2014, when her Italian greyhound, George, started experiencing seizures and other health problems that didn’t respond to... View Details
        Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
        • 12 Aug 2020
        • Research & Ideas

        Why Investors Often Lose When They Sue Their Financial Adviser

        indexes by 30 percent. The market swings likely prompted many brokerage customer to scrutinize their advisers’ investments, and some might not have liked what they saw. “There's a Warren Buffett quote: ‘Only... View Details
        Keywords: by Danielle Kost; Financial Services
        • 10 Dec 2014
        • Research & Ideas

        Minimum Wage Debate Is Really About Social Values

        mean." The other perspective was, "No, that's not who California is." They decided to raise taxes and to continue to support a wide set of public goods, including support for the poor. Q: Your research is ultimately hopeful about finding a middle ground... View Details
        Keywords: by April White; Retail; Manufacturing
        • 01 Sep 2023
        • News

        Hands-on Learning About Global Markets

        A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details
        Keywords: Jennifer Gillespie
        • 22 Mar 2011
        • Working Paper Summaries

        Platform Competition under Asymmetric Information

        Keywords: by Hanna Halaburda & Yaron Yehezkel; Technology
        • 02 Aug 2011
        • Working Paper Summaries

        To Groupon or Not to Groupon: The Profitability of Deep Discounts

        Keywords: by Benjamin Edelman, Sonia Jaffe & Scott Duke Kominers; Retail; Technology
        • 09 Oct 2008
        • Working Paper Summaries

        Dirty Work, Clean Hands: The Moral Psychology of Indirect Agency

        Keywords: by Neeru Paharia, Karim S. Kassam, Joshua D. Greene & Max H. Bazerman
        • January 2025
        • Case

        Hebbia: Redefining Productivity for Knowledge Workers Using AI

        By: Suraj Srinivasan and Minoshka Narayan
        In early 2025, George Sivulka, founder and CEO of Hebbia, reflected on the company’s rapid ascent as a pioneer in GenAI-powered productivity tools for knowledge workers. With its proprietary technology, Hebbia had redefined information retrieval and analysis and earned... View Details
        Keywords: Transformation; Customer Relationship Management; AI and Machine Learning; Innovation and Management; Innovation Strategy; Service Delivery; Technological Innovation; Growth and Development Strategy; Competitive Strategy; Banking Industry; Financial Services Industry; Technology Industry; United States; New York (city, NY)
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        Srinivasan, Suraj, and Minoshka Narayan. "Hebbia: Redefining Productivity for Knowledge Workers Using AI." Harvard Business School Case 125-075, January 2025.
        • September 2024
        • Article

        Investing in the Next Generation: The Long-Run Impacts of a Liquidity Shock

        By: Patrick Agte, Arielle Bernhardt, Erica M. Field, Rohini Pande and Natalia Rigol
        How do poor entrepreneurs trade off investments in business enterprises versus children's human capital, and how do these choices influence intergenerational socio-economic mobility? To examine this, we exploit experimental variation in household income resulting from... View Details
        Keywords: Socio-economic Mobility; Entrepreneurship; Education; Income; Literacy; Poverty
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        Agte, Patrick, Arielle Bernhardt, Erica M. Field, Rohini Pande, and Natalia Rigol. "Investing in the Next Generation: The Long-Run Impacts of a Liquidity Shock." American Economic Review 114, no. 9 (September 2024): 2792–2824.
        • August 2024
        • Case

        Circle: Reinventing the Future of Money

        By: Shikhar Ghosh and Shweta Bagai
        In early 2024, Circle Internet Financial's leadership team gathered to discuss the company's strategic path as it prepared for an IPO. Founded in 2013 by Jeremy Allaire, Circle had emerged as a pioneer in digital finance through its USD Coin (USDC), a regulated... View Details
        Keywords: Currency; Governance Compliance; Initial Public Offering; Competition; Financial Services Industry
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        Ghosh, Shikhar, and Shweta Bagai. "Circle: Reinventing the Future of Money." Harvard Business School Case 825-067, August 2024.
        • Article

        To Drive Efforts...Don't Tiptoe Around Your Legal Risk

        By: Edward Chang and Bonnie Levine
        Many Diversity, Equity, and Inclusion (DEI) initiatives are scuttled because DEI leaders and legal teams feel themselves to be at odds over questions of acceptable risk. DEI leaders see lawyers as guardians of the status quo, whereas legal experts, trained to... View Details
        Keywords: Diversity; Risk Management; Legal Liability
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        Chang, Edward, and Bonnie Levine. "To Drive Efforts...Don't Tiptoe Around Your Legal Risk." Harvard Business Review 100, no. 4 (July–August 2022): 74–81.
        • September 2022
        • Article

        Tone at the Bottom: Measuring Corporate Misconduct Risk from the Text of Employee Reviews

        By: Dennis W. Campbell and Ruidi Shang
        This paper examines whether information extracted via text-based statistical methods applied to employee reviews left on the website Glassdoor.com can be used to develop indicators of corporate misconduct risk. We argue that inside information on the incidence of... View Details
        Keywords: Management Accounting; Management Control; Corporate Culture; Corporate Misconduct; Risk Measurement; Organizational Culture; Crime and Corruption; Risk and Uncertainty; Measurement and Metrics
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        Campbell, Dennis W., and Ruidi Shang. "Tone at the Bottom: Measuring Corporate Misconduct Risk from the Text of Employee Reviews." Management Science 68, no. 9 (September 2022): 7034–7053.
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