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  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

total value of tailored coupons that shoppers stand to lose if they go elsewhere. Store-switching costs created this way increase the spending and loyalty of shoppers. For retailers lacking the capability of using information about their card-holding customers and... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • 28 Jul 2014
  • Research & Ideas

Eyes Shut: The Consequences of Not Noticing

gas flow into the can and explode. (While all of the data that I am using about the Walmart stories are from publicly available sources, it should be noted that I served as an expert witness in the case of Melvin v. Walmart, Inc.) This... View Details
Keywords: by Max H. Bazerman; Retail
  • 15 May 2012
  • First Look

First Look: May 15

the social objective function, tagging generates costs that must be weighed against the benefits it generates through conventional channels. Only tags that are sufficiently predictive of ability, such as disability status, will be used. Calibrated simulations using... View Details
Keywords: Carmen Nobel
  • 04 Jan 2010
  • Research & Ideas

Best of HBS Working Knowledge 2009

it could potentially be a significant source of revenue for the sites and their corporate sponsors. Using a unique data set from Cyworld, Raghuram Iyengar, Sangman Han, and HBS professor Sunil Gupta empirically assess if friends indeed... View Details
Keywords: by Staff
  • 11 Mar 2008
  • First Look

First Look: March 11, 2008

  Working PapersTesting Strategy with Multiple Performance Measures Evidence from a Balanced Scorecard at Store24 Authors:Dennis Campbell, Srikant M. Datar, Susan L. Kulp, and V.G. Narayanan Abstract We analyze balanced scorecard data... View Details
Keywords: Martha Lagace
  • 14 Aug 2007
  • First Look

First Look: August 14, 2007

stimulates greater use for a given buyer). We find that higher prices screen out those who use the product less. The amount paid does not have a psychological effect on use, but there is some evidence that the act of paying increases use. We use our View Details
Keywords: Martha Lagace
  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

the properties of the empirical distributions typically employed in prior conservatism studies result in these biases producing evidence consistent with conservatism, even when using data series devoid of asymmetric timeliness in reported... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

on industry-level targeting to analyze quality FDI based on the subjective preferences expressed by the receiving countries themselves. Finally, we use a two-stage least squares methodology to control for measurement error and endogeneity. Exploiting a new... View Details
Keywords: Martha Lagace
  • 24 Jul 2012
  • First Look

First Look: July 24

cross-national data for 32 countries, and controlling for per capita GDP, income inequality, and other factors. Countries that had higher rates of tipping behavior tended to have higher rates of corruption. We suggest that this surprising... View Details
Keywords: Sean Silverthorne
  • 26 Nov 2001
  • Research & Ideas

Women Entrepreneurs Use Springboard for Funding

Policy Officer A. G. Breitenstein. PrivaSource integrates and "scrubs" healthcare data for pharma, biotech, and healthcare companies so that it is meaningful to them scientifically. At the same time individual patients are... View Details
Keywords: by Martha Lagace
  • 19 Nov 2001
  • Research & Ideas

Wrapping Your Alliances In a World Wide Web

concurrent data from all members of the supply chain, and the Internet-based technologies discussed above are rapidly proving to be the preferred channels for these data. In addition to enabling rich point-to-point links, the Internet is... View Details
Keywords: by Andrew McAfee
  • 27 Jun 2017
  • First Look

First Look at New Research and Ideas, June 27

drive up the cost of capital and curb investment. This paper evaluates the effects of capital controls on firm-level stock returns and real investment using data from Brazil. On average, there is a statistically significant drop in... View Details
Keywords: Sean Silverthorne
  • 13 May 2014
  • First Look

First Look: May 13

to improving important parts of the world food supply. But his biggest challenge was in scaling up his organization to address the multitude of opportunities he wanted to address. Along with its massive investments in gene sequencing machines and computing resources... View Details
Keywords: Sean Silverthorne
  • 25 Feb 2014
  • First Look

First Look: February 25

issues, and, if so, whether the magnitude is large enough to matter. The study develops and analyzes a novel data set consisting of a 1% sample of all outward-facing web servers used in the United States. We find that use of Apache... View Details
Keywords: Sean Silverthorne
  • 13 Apr 2010
  • First Look

First Look: April 13

Publication:Manufacturing and Service Operations Management (forthcoming) Abstract We empirically document factors that influence how local operating managers use discretion to balance the tradeoff between service capacity costs and customer sensitivity to service... View Details
Keywords: Martha Lagace
  • 05 Feb 2019
  • First Look

New Research and Ideas, February 5, 2019

likely to be rewarded for their ideas in male-typed domains when gender is known. This is partly due to discrimination and partly due to differences in self-promotion. External analysis of the chat data provides further insights. Though... View Details
Keywords: Dina Gerdeman
  • 08 Jul 2014
  • First Look

First Look: July 8

Your Customer Relationships By: Avery, Jill, Susan Fournier, and John Wittenbraker Abstract—Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing... View Details
Keywords: Carmen Nobel
  • 11 Dec 2007
  • First Look

First Look: December 11, 2007

success and (b) develop a set of instruments to assess RE risk factors and to design, evaluate, and apply effective measures to mitigate those risks. The data collection consists of interviews with RE experts and other experienced... View Details
Keywords: Martha Lagace
  • 16 Jul 2013
  • First Look

First Look: July 16

worth of a new industry. Analyses of data from multiple sources revealed that framing by early entrepreneurs and the socio-cognitive processes that resulted from the transactions of field-constituents with the new industry constructed the... View Details
Keywords: Anna Secino
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

investors shapes information diffusion in the stock market. We exploit trade-level data to show that central brokers gather information by executing informed trades, which is then leaked to their best clients. We show that after large... View Details
Keywords: Dina Gerdeman

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