Customers - Publications - Faculty & Research

08 Nov 2016
Blog Post

Alumni: Where Are They Now? Featuring: Phil Strazzulla

amazing content about working at their business that lives on career pages, social media, etc. And, because we're data geeks, we've built some really interesting analytics on the back end. I spend most of my days talking to potential View Details

Keywords: Technology

26 Jan 2016
First Look

January 26, 2016

from World War II Internment Firm Trade By: Cohen, Lauren, Umit Gurun, and Christopher J. Malloy Abstract—We demonstrate that simply by using the ethnic makeup surrounding a firm’s location, we can predict, on average, which trade links are valuable for firms. Using... View Details

Keywords: Sean Silverthorne

Charles R. Schwab

profits, the company eventually became a consumer favorite, being one of the first brokerages to serve customers nationally and to offer 24 hour, 7 day a week services. View Details

Keywords: Finance

Richard M. Schulze

the salesperson to the consumer. His focus on customer service, interactive displays, and large, value-priced selections have made Best Buy the undisputed leader in the sales of electronics and accessories. View Details

Keywords: Retail

November 2022
Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell

Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details

Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry

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15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

itemizes what it spends on cotton, cutting, sewing, dyeing, finishing, and transporting each shirt, consumers become more attracted to the brand and more likely to purchase. “By unpacking the costs, you have the opportunity to explain everything you did for the View Details

Keywords: by Dina Gerdeman; Retail

November 2009 (Revised January 2010)
Case

Communispace

By: Anat Keinan

Communispace is the market leader in creating and managing private, brand-focused online communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing... View Details

Keywords: Customer Focus and Relationships; Brands and Branding; Product Launch; Network Effects; Social and Collaborative Networks; Online Technology; Communications Industry; Media and Broadcasting Industry

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07 Sep 2020
Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

small-business owners trying to survive. Strict safety protocols haven’t been enough to get customers through the door for some small businesses, and many owners—crushed by inventory and overhead costs—are grappling with hard choices.... View Details

Keywords: by Danielle Kost; Food & Beverage; Service

01 Oct 1999
News

Eight Among Many: Robert F. Diromualdo

customers can relax." In contrast, the bookselling industry itself is a case study in competitiveness, with firms poised to pounce on every customer desire and need. Back in 1991, for instance, DiRomualdo... View Details

Keywords: James E. Aisner

01 Jun 2015
News

Alumni and Faculty Books for June 2015

Alumni Books The Boat House Café: Book One of First Light by Linda Cardillo (MBA 1978) (Bellastoria Press LLP) A novel set on Martha’s Vineyard. Buffoonery on Woodhouse Avenue by Bob Garland (PMD 20, 1970) (Gabbrolandbooks) The fourth in a series of humorous novels.... View Details

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

GMBuyPower.com, which enables customers to order cars online. The second is the development of its OnStar technology, which, according to the company's 1999 annual report, will enable the first "Web car." 72 The third change is... View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

January 2022 (Revised August 2022)
Case

Hello Heart: The Next Generation of Chronic Disease Management Apps

By: Ariel D. Stern and Danielle Golan

Hello Heart, a hypertension management app debated whether to go deep and cover other heart conditions, or to expand its solution to other chronic conditions. View Details

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September 2009
Teaching Note

HubSpot: Inbound Marketing and Web 2.0 (TN)

By: Thomas J. Steenburgh and Jill Avery

Teaching Note for 509-049. View Details

Keywords: Customer Satisfaction; Technology Adoption; Internet and the Web; Blogs; Media; Markets; Segmentation; Price; Decision Choices and Conditions; Marketing Strategy; Information Technology Industry

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16 Sep 2015
News

Rethink pricing to create shared—and expanded—value

John T. Gourville, the Albert J. Weatherhead Jr. Professor of Business Administration, advocates that value be shared by a firm and its customers. “Without a willing customer, there is no value,” he says. “When companies view customers as... View Details

01 Dec 2014
News

Dressing by Number

More Retail Revolutions Manufacturing Makeup on Demand Although it isn’t available yet, Mink, a 3D home printer that produces custom makeup, has already made serial inventor Grace Choi (MBA 2013) a cosmetics celebrity. Katrina Lake knew... View Details

Keywords: Christine Lejeune; fashion; cosmetics; Clothing and Clothing Accessories Stores; Retail Trade

Vincent A. Calarco

struggling companies. His track record of efficient cost containment, customer focus, and sales investment has enabled Crompton to not only survive, but also thrive as a leading player in a very competitive industry sector. View Details

Keywords: Chemicals & Industrial

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

Internet-based companies like Google record every click and keystroke of every customer, analyzing the data to continuously improve their products and marketing. Customers are courted and supply chains are managed via websites, social... View Details

Keywords: by Sean Silverthorne

01 Oct 2001
News

Q&A: Orin Smith

revolutionized the way Americans drink coffee. In his spare time, he enjoys golf and skiing, and names a Seattle Starbucks location in his Capitol Hill neighborhood as his favorite store. Customers might even enjoy a double-tall-nonfat... View Details

Keywords: Hanna, Julia; Hospitality; Food and Beverage Stores; Retail Trade

Article

Uninformed Consent

By: Leslie K. John

Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy? View Details

Keywords: Personal Data; Privacy; Customers; Analytics and Data Science; Ethics; Governing Rules, Regulations, and Reforms

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