Filter Results:
(6,184)
Show Results For
- All HBS Web
(6,184)
- People (3)
- News (1,318)
- Research (4,094)
- Events (13)
- Multimedia (77)
- Faculty Publications (2,827)
Show Results For
- All HBS Web
(6,184)
- People (3)
- News (1,318)
- Research (4,094)
- Events (13)
- Multimedia (77)
- Faculty Publications (2,827)
- 12 PM – 1 PM EDT, 16 Apr 2019
- Webinars: Career
Why Your Pitch Isn't Working and How to Fix it
Whether you're pitching an idea, a project, or yourselfyou've got a tight window to hook your listener and pique their curiosity. Jodi Glickman, CEO of Great on the Job, shares a foolproof three-step strategy for pitching yourself in an authentic and compelling way. View Details
- June 2009
- Teaching Note
COFCO Xinjiang Tunhe Co., Ltd. (TN)
By: David E. Bell, Sarah Morton and Mary Louise Shelman
Teaching Note for [508079]. View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Goals and Objectives; Quality; Price; Competitive Strategy; Contracts; Supply and Industry; Business or Company Management; Problems and Challenges; Safety; Cost Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; China
- 11 Sep 2018
- Blog Post
Care for the Elderly: Process is More Important Than the Destination
service engagement, curation and advisory platform, back in China. We have learned first-hand that this is still a forming and fragmented market where customers have need but not yet demand. There is a lack of a dedicated channel for this... View Details
Keywords: Health Care
- Web
Influencing Practice | Social Enterprise | Harvard Business School
One of the primary interfaces between the Social Enterprise Initiative and practitioners is through our open enrollment and custom Executive Education programs offered each year. 1_0fzgdmtm Strategic Perspectives In Nonprofit Management... View Details
- 01 Oct 1997
- News
After 27 Years at HBS, Shapiro Shifts Professional Focus
Publications, director of Research, head of the required MBA Marketing course, and faculty chair of Strategic Marketing Management. Shapiro is the author, coauthor, or editor of fourteen books, among them Seeking Customers and Keeping... View Details
- 01 Dec 2009
- News
Faculty Books
Resilience: Putting Customers at the Center of Your Business by Ranjay Gulati (Harvard Business Press) Many companies claim to be customer-driven, but their customers find it difficult to reach someone who... View Details
- 21 Feb 2014
- News
The First Five Years: Evelyne White (MBA 2010)
local customs were. My best travel experiences have always involved having a local person on the ground, so I set out to launch a platform where travelers could connect with local people. Sharing a meal is one of the best ways to break... View Details
- 12 Mar 2019
- First Look
New Research and Ideas, March 12, 2019
and mobilizing employees to embrace them, and practicing dual-minded leadership. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55837 March–April 2019 Harvard Business Review Operational Transparency: Make Your Processes Visible to View Details
Keywords: Dina Gerdeman
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
members, Epsilon engineered many of the ‘customer relationship' techniques that make today's customer loyalty programs so successful," says Brierley, who served as Epsilon's president and CEO for its first ten years. In 1980, serving... View Details
- November 2006 (Revised February 2007)
- Case
Microsoft Xbox: Changing the Game?
By: Andrei Hagiu
In September 1999, the Microsoft Xbox team was wondering which strategic choices would give it the best chance against the upcoming Sony PlayStation 2. Initially called "Project Midway" within Microsoft, the console project was intended to counter the perceived threat... View Details
Keywords: Customers; Recruitment; Leadership; Management Teams; Multi-Sided Platforms; Two-Sided Platforms; Production; Strategy; Competition; Expansion; Video Game Industry; Texas
Hagiu, Andrei. "Microsoft Xbox: Changing the Game?" Harvard Business School Case 707-501, November 2006. (Revised February 2007.)
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
to plan ahead: Focus on high-potential customers. Make sure you focus on building relationships with ambitious customers in growth industries where pent-up demand is going to be unleashed once the economy turns the corner. If you're... View Details
- 01 Dec 2000
- News
Core Values Keep Airline Flying High
procedures, boost innovation, and keep costs down while retaining a high degree of teamwork, communication, and coordination across functions. While its top-ranked customer service ratings have established its reputation as the "nice"... View Details
- 01 Sep 2010
- News
You’ve Been YouTubed
media, analyzing the reach and impact of a clever customer complaint music video produced by Canadian musician Dave Carroll when his attempts to recoup the value of his guitar (broken in transit) are stonewalled for over a year by United... View Details
- December 2004 (Revised December 2005)
- Case
Nectar: Making Loyalty Pay
By: John A. Deighton
Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics... View Details
Keywords: Customer Focus and Relationships; Business or Company Management; Supply Chain Management; Marketing Strategy; Networks; Marketing Channels; Advertising Campaigns; Outcome or Result; Growth and Development; Retail Industry; Great Britain
Deighton, John A. "Nectar: Making Loyalty Pay." Harvard Business School Case 505-031, December 2004. (Revised December 2005.) (request a courtesy copy.)
- April 2001
- Teaching Note
MindSpring TN
By: Jeffrey F. Rayport, Steven Silverman and William A. Sahlman
Teaching Note for (9-899-178). For book only - not listed on case. View Details
- 01 Dec 2018
- News
Evergreen Business
Above: photo by John Loomis About 80 percent of Frans Kok’s (MBA 1972) cut-your-own customers make the trek to the Middleburg Christmas Tree Farm in Philomont, Virginia, during the two weeks after Thanksgiving. After bumping down the... View Details
Keywords: Jen McFarland Flint
- Portrait Project
Sarah Mullen
I plan to CREATE... a successful business that provides a valuable service to my customers – where I can see the fulfillment and satisfaction on their faces and know that the outcome has somehow improved their day and, hopefully, their... View Details
- 05 Oct 2010
- First Look
First Look: October 5, 2010
and market-implied yields fell, and the ability of ratings to predict default deteriorated. We offer several possible explanations for these findings that are linked to existing theories. Download the paper: http://www.hbs.edu/research/pdf/09-051.pdf The Impact of... View Details
Keywords: Sean Silverthorne
- 12 Nov 2021
- Op-Ed
Can Our Parenting Struggles Make Us Better Leaders?
they have an obligation to work proactively to further the company’s mission. Alaska Airlines, likewise, has become one of the most successful and well-regarded airlines by giving its frontline workers much more control over customer... View Details
- Web
Related Collections - A Chronicle of the China Trade
newspapers on nineteenth-century trade and commerce in China and Hong Kong. In addition to prominent titles such as “China Maritime Customs & Trade Statistics,” the collection also includes a unique business archive, the “Hong Kong... View Details