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Show Results For
- All HBS Web
(6,664)
- People (16)
- News (1,205)
- Research (4,515)
- Events (28)
- Multimedia (21)
- Faculty Publications (3,076)
- 01 Sep 2003
- News
Globalization Revisited
they typically enter foreign markets late, only after thorough exploitation of the domestic U.S. market. By contrast, European firms tend to venture abroad earlier, into developing markets. The Europeans... View Details
- February 2008 (Revised June 2008)
- Case
Shoppers' Stop Group (SSG)
By: Rajiv Lal and Virginia Fuller
As B.S. Nagesh thumbed through the 2006-2007 Annual Report for Shoppers' Stop Group (SSG), action shots of healthy-looking people dressed in the latest fashions amid the words "Redefining Retail" brought a smile to his face. As managing director of SSG-a Rs 8.9 billion... View Details
Keywords: Developing Countries and Economies; Initial Public Offering; Growth and Development Strategy; Marketing Strategy; Emerging Markets; Retail Industry; India
Lal, Rajiv, and Virginia Fuller. "Shoppers' Stop Group (SSG)." Harvard Business School Case 508-017, February 2008. (Revised June 2008.)
- Career Coach
Jing Lin Lee
With extensive mentoring experience, Jing Lin is adept at supporting students at different steps of their career journeys: be it exploring potential career options or developing targeted recruiting strategies. Drawing on her experience... View Details
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details
Keywords: by Jean Ayers
- July 1983 (Revised September 1986)
- Case
Johnson Wax: Enhance (B)
After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the... View Details
Keywords: Product Positioning; Marketing Strategy; Advertising; Product Development; Beauty and Cosmetics Industry
Clarke, Darral G. "Johnson Wax: Enhance (B)." Harvard Business School Case 584-009, July 1983. (Revised September 1986.)
- 14 Feb 2007
- Op-Ed
Tata-Corus: India’s New Steel Giant
was to supplement the customer-facing front-end in the developed markets, with a lower-cost back-end in an emerging market. That is, TCL was trying to buy a sales and marketing structure and a set of brands.... View Details
Keywords: by Tarun Khanna
- Profile
Jeremy Andrus
HBS Alumni of a certain vintage might recall a BusinessWeek article from a decade ago about the dismal job market for newly minted MBAs. Jeremy Andrus (MBA 2002) certainly does. Upon graduation, with no job offers, Andrus decamped to his... View Details
- Student-Faculty-Profile
Grant Donnelly & Michael Norton
year at HBS, I started working with a number of faculty on various projects that I am excited about. It feels a bit like a start-up in the sense that I'm given the necessary support to not only pursue ideas, but to develop ideas. And the... View Details
- August 1999 (Revised November 2000)
- Background Note
Issues of Product Policy
Explores the basic vocabulary and issues related to product policy within a firm. View Details
Sarvary, Miklos. "Issues of Product Policy." Harvard Business School Background Note 500-027, August 1999. (Revised November 2000.)
- 01 Mar 2018
- News
Realizing The Potential Of One Harvard
Collaboration Leads to New Programs for Business and Education Two new programs developed and led by HBS faculty in collaboration with colleagues from across Harvard University—one in business analytics and another in school... View Details
- 01 Dec 2004
- News
Getting Personal
HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development... View Details
- 25 Jul 2016
- Blog Post
Advice on Switching Careers While at HBS
merchandiser did or how to execute a strong digital marketing campaign. “Why would anyone already in retail even talk to me?” I wondered. The good news is there are a multitude of ways to get familiar with your desired industry here at... View Details
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?" published last summer in The Boston... View Details
- 01 Sep 2006
- News
Winston to Lead the Global Initiative
graduate, Winston has held senior marketing and strategy positions at a number of high-tech firms and more recently worked as a research associate for HBS professor Myra Hart, who retired in June. Winston grew up in Karachi, Pakistan,... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says Harvard Business School View Details
- 01 Jun 2010
- News
Merton Receives Prestigious Award
University Professor Robert Merton, a member of the HBS faculty since 1988 and cowinner of the 1997 Nobel Prize in Economics, recently received the Kolmogorov Medal from the University of London. He was honored for his distinguished work in the fields of research... View Details
- 18 Jun 2001
- Research & Ideas
When In-House Research Isn’t Enough
marketplace developments have eroded the dominant positions of giant corporations, Chesbrough pointed out, "venture capital has created a second path to market by funding the commercialization of... View Details
Keywords: by Jim Aisner
- 01 Mar 2017
- News
Nurturing Emerging Scholars and Leaders
(i-lab). Doris and Sauer were a natural fit for these roles. In 1986, they left Lucasfilm to found Sonic Solutions, where they developed and marketed audio signal processing, professional sound editing, and... View Details
- November 2001 (Revised November 2001)
- Supplement
Chad-Cameroon Petroleum Project
By: Benjamin C. Esty
Spreadsheet to (9-201-068). Download only. View Details
- Career Coach
Christina LaMontagne
Christina (HBS '09, Dartmouth '03) has held senior roles across innovative healthcare companies. She has led small digital health companies to achieve market leadership and >$100M ARR and has helped larger global companies embrace... View Details