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  • All HBS Web  (6,671)
    • People  (16)
    • News  (1,205)
    • Research  (4,508)
    • Events  (28)
    • Multimedia  (21)
  • Faculty Publications  (3,071)

Show Results For

  • All HBS Web  (6,671)
    • People  (16)
    • News  (1,205)
    • Research  (4,508)
    • Events  (28)
    • Multimedia  (21)
  • Faculty Publications  (3,071)
← Page 202 of 6,671 Results →
  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • 01 Mar 2017
  • News

Nurturing Emerging Scholars and Leaders

(i-lab). Doris and Sauer were a natural fit for these roles. In 1986, they left Lucasfilm to found Sonic Solutions, where they developed and marketed audio signal processing, professional sound editing, and... View Details
  • 01 Sep 2003
  • News

Globalization Revisited

they typically enter foreign markets late, only after thorough exploitation of the domestic U.S. market. By contrast, European firms tend to venture abroad earlier, into developing markets. The Europeans... View Details
Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services
  • Career Coach

Christina LaMontagne

Christina (HBS '09, Dartmouth '03) has held senior roles across innovative healthcare companies. She has led small digital health companies to achieve market leadership and >$100M ARR and has helped larger global companies embrace... View Details
Keywords: Health Care; Technology
  • 18 Jun 2001
  • Research & Ideas

When In-House Research Isn’t Enough

marketplace developments have eroded the dominant positions of giant corporations, Chesbrough pointed out, "venture capital has created a second path to market by funding the commercialization of... View Details
Keywords: by Jim Aisner
  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

hit. In its first two years on the market, Sony sold out its limited production of 100,000 units. During what amounts to a five-year market test of a flawed technology, Sony has gathered invaluable consumer feedback to guide continued... View Details
Keywords: by Youngme Moon
  • 13 Nov 2018
  • News

Building a New Real Estate Investment Model

renting than any time in the last five decades, and Davis knew there was a market opportunity here. Yet Davis moved in the opposite direction of many real estate investors. He didn’t target big states with large suburban populations and... View Details
Keywords: April White; Real Estate
  • August 2019
  • Teaching Note

Back to the Roots

By: Elizabeth A. Keenan and Leslie K. John
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Back to the Roots HBS case No. 518-073. Back to the Roots (BTTR) is a start-up with a... View Details
Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry
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Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Teaching Note 520-028, August 2019. (Email mking@hbs.edu for a courtesy copy.)
  • Student-Profile

Ta-Wei "David" Huang

As a data scientist, David Huang (he/him) spent much of his time analyzing customer¬ data to provide personalized experience and improve long-term customer values for companies in different industries. As David explains, “I loved View Details
  • 01 Sep 2006
  • News

Winston to Lead the Global Initiative

graduate, Winston has held senior marketing and strategy positions at a number of high-tech firms and more recently worked as a research associate for HBS professor Myra Hart, who retired in June. Winston grew up in Karachi, Pakistan,... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Jun 2010
  • News

Merton Receives Prestigious Award

University Professor Robert Merton, a member of the HBS faculty since 1988 and cowinner of the 1997 Nobel Prize in Economics, recently received the Kolmogorov Medal from the University of London. He was honored for his distinguished work in the fields of research... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Finance
  • 11 Aug 2003
  • Research & Ideas

Cheap, Fast, and In Control: How Tech Aids Innovation

product and service development is changing; creating the potential for higher R&D performance, innovation, and value creation for customers. The choice is simple: Organizations can either ignore these changes or take action and tap... View Details
Keywords: by Wendy Guild
  • August 1999 (Revised November 2000)
  • Background Note

Issues of Product Policy

Explores the basic vocabulary and issues related to product policy within a firm. View Details
Keywords: Product Marketing; Product Development
Citation
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Sarvary, Miklos. "Issues of Product Policy." Harvard Business School Background Note 500-027, August 1999. (Revised November 2000.)
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says Harvard Business School View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
  • 01 Jun 2014
  • News

Net Gains

the league, which includes everything from marketing communications to information technology to pure international business. It's this last responsibility that has Tatum really animated. "When you look at the opportunity we have to grow... View Details
Keywords: Dan Morrell
  • 01 Sep 2014
  • News

HBS Faculty Explore Ideas Around the World

Building an Evidence Base for Emerging Markets It’s one thing to research the history of companies in Europe, the United States, or Japan, where libraries, archives, and public records are abundant. But what about emerging markets, where... View Details
Keywords: faculty research
  • April 1998
  • Teaching Note

Materials Technology Corporation TN

By: Clayton M. Christensen
Teaching Note for (9-694-075). View Details
Keywords: Business Startups; Market Entry and Exit; Technology; Research; Markets; Marketing Strategy; Product Development
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Christensen, Clayton M. "Materials Technology Corporation TN." Harvard Business School Teaching Note 698-032, April 1998.
  • Profile

Katy Lankester

entrepreneurial, but large enough to matter. That led me away from pharma and devices, to payer, provider and services. It also helped me identify what type of role I was interested in, because the courses exposed me to areas from View Details
Keywords: Health Care
  • 01 Jun 2000
  • News

Q & A: Gustavo Herrero

persistent market imperfections -- the WTO has yet to make its mark, and industrialized countries have been slow to dismantle their protectionist schemes -- unemployment and current account deficits continue to be problems in many... View Details
Keywords: Garry Emmons
  • 30 Jan 2019
  • What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

are “fanatically customer and employee-centric transforming leaders” and who will create organizations in which “employees live the mission in their work”? To what extent does formal business education even play a part in the development... View Details
Keywords: by James Heskett; Air Transportation; Financial Services
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