Publications

April 2011 (Revised July 2011)
Case

Renewing GE: The Africa Project (A)

By: David A. Thomas and Stephanie J. Creary

This case profiles the evolution of General Electric's African American Form (AAF), an employee affinity group, and its efforts to increase the company's involvement in Africa. The AAF formed in 1991 to help advance GE's recruitment, retention and development of black... View Details

Keywords: Diversity; Global Strategy; Multinational Firms and Management; Employees; Employee Relationship Management; Corporate Social Responsibility and Impact; Corporate Strategy; Expansion; Africa; United States

05 Jun 2014
Research & Ideas

Fixing the ‘I Hate Work’ Blues

under intense operational pressure is nearly impossible. In addition, the heavy burden of compliance with government regulations and internal corporate requirements is taking a toll on people, limiting their creativity, and causing them... View Details

Keywords: by Bill George

30 Nov 2011
Research & Ideas

Only Capitalists Can Save Capitalism

separating corporate leaders from their rank-and-file workers has become a hot-button issue in the upcoming presidential election. And in public opinion polls, business moguls are cushioned from the bottom of the reputation scale only by... View Details

Keywords: by Maggie Starvish

18 Oct 2016
Op-Ed

Why Business Should Invest in Community Health

wellness initiatives at the center of its Corporate Social Responsibility strategy. The move dovetails with the company’s new focus on wellness as a priority business category.... View Details

Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health

01 Feb 1997
News

Leading the Way In Negotiation and Decision Making

sustainable deals can be applied to international and financial transactions. Also crossing unit lines is Professor Richard E. Walton who contributes expertise in strategic negotiation to the examination of economic and social contracts... View Details

Keywords: Judith A. Ross

02 Dec 2015
Blog Post

Alumni: Where Are They Now? Featuring: Laura Mackay...

career with NeoCare Solutions – a mobile engagement platform that helps parents of NICU babies navigate the NICU and transition home. Interestingly, the business was incubated and is run as a start-up within Healthagen, the innovative technology and services arm of... View Details

Keywords: Technology; Health Care; Entrepreneurship

October 2003 (Revised August 2005)
Case

American Legacy: Beyond the Truth Campaign

By: Youngme E. Moon and Kerry Herman

The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details

Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact

14 Jan 2015
Research & Ideas

Thriving in the Turbulence of Emerging Markets

passionate belief that their firms needed to be major contributors to solving the problems which had kept their countries and people poor compared to the West. "There are those with whom I don't agree," said Bajaj, "who say our job is to run industry, and to hell with... View Details

Keywords: by Geoffrey Jones; Manufacturing; Auto

31 Oct 2017
First Look

New Research and Ideas, October 31, 2017

nineteenth century, showed it gained momentum from the 1960s, and resulted in a mainstreaming of sustainability rhetoric, and sometimes practice, in large corporations from the 1980s, primarily in Western developed countries. A more... View Details

Keywords: by Sean Silverthorne

03 Nov 2021
Blog Post

Alumni Viewpoints: Confronting the Climate Change Challenge

Aveeram WindBeing Responsible Towards the Environment Is a Great Financial Investment+Jennifer Tisdel Schorsch (MBA 1992) President, Water.orgIntegrate Water Strategy into Business Strategy+Michael Skelly (MBA 1991) CEO, Grid UnitedRise... View Details

01 Jun 2010
News

$how Me the Money

v. U.S., that suggests that American companies may be punishable under U.S. law if they break another country’s tax laws. “The implications of Pasquantino,” Baker says, “have not sunk into the corporate community. The business of... View Details

Keywords: Garry Emmons; Administration of Economic Programs; Government; Executive, Legislative, and Other General Government Support; Government; Legal Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services

26 Nov 2013
First Look

First Look: November 26

responsibility to market institutions themselves, even if this entails acting at the expense of corporate profits. We make this argument on grounds that this behavior is both in managers' long-run... View Details

Keywords: Sean Silverthorne

11 Jan 2021
News

A Step Toward Making Your Company More Sustainable

05 Apr 2016
News

Don’t Send Your Kids to College. At Least Not Yet.

Surveying the panic and pressure of college admissions season in the New York Times, Abby Falik (MBA 2008), CEO and founder of Global Citizen Year, suggests that few involved in this cultural pressure cooker realize “how little these outcomes matter in the long run.”... View Details

December 2010 (Revised March 2013)
Case

Asian Agri and the Future of Palm Oil

By: David E. Bell and Natalie Kindred

For Asian Agri and other Indonesian palm oil producers, the future promised rising demand from fast-growing Asian populations, but also intensifying criticism from environmental groups. With the highest yield and lowest production cost of any edible oil, palm oil... View Details

Keywords: Plant-Based Agribusiness; Social Marketing; Corporate Social Responsibility and Impact; Business Strategy; Supply Chain Management; Natural Environment; Marketing Strategy; Environmental Sustainability; Agriculture and Agribusiness Industry; Indonesia; Malaysia