Publications

17 Sep 2013
First Look

First Look: September 17

that participants who chose by mind wandering would evaluate their outcome as inferior to participants who deliberated (Experiment 1), participants who used mind wandering as a decision strategy evaluated their choice just as positively... View Details

Keywords: Sean Silverthorne

14 Sep 2010
First Look

First Look: September 14, 2010

technologies in the U.S. While there are several startups in clean energy that are well-suited to the traditional venture capital investment model, our analysis highlights a number of structural challenges related to venture capital (VC)... View Details

Keywords: Sean Silverthorne

2018
Working Paper

Product Quality and Entering Through Tying: Experimental Evidence

Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details

Keywords: Market Entry and Exit; Digital Platforms; Competitive Strategy; Product Marketing; Quality

SSRN

March 2014
Teaching Note

Tesla Motors

By: Eric Van den Steen

In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews, had recently raised first-year production targets, and had started taking orders for its next car, the Model X. Tesla seemed to be on... View Details

Keywords: Technological Innovation; Production; Product Launch; Business Strategy; Auto Industry; United States

01 Jun 2015
News

Screen Grab

Illustrations by Josh Cochran When actor Jeffrey Tambor stepped to the podium at this year’s Golden Globe Awards to accept the honor of Best Actor in a TV Series, Musical or Comedy, he did so for a show that didn’t premiere on HBO, Showtime, or CBS. Instead,... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment

July 2011 (Revised September 2012)
Case

Industrial Metrology: Getting In-Line? (A)

By: Willy Shih

Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality.... View Details

Keywords: Transformation; Machinery and Machining; Measurement and Metrics; Product Design; Planning; Quality; Opportunities; Competitive Strategy; Diversification; Segmentation; Technology Adoption; Theory; Manufacturing Industry

06 May 2015
What Do You Think?

Are You Ready for Personalized Predictive Analytics?

factors will be mitigated (by) leaders who are short on ethics and morality ." Others, most of whom assumed that the technologies would successfully be applied, were less sanguine about the results, expanding on Levine's concerns.... View Details

Keywords: by James Heskett

February 2011
Teaching Note

Google and Earnings Guidance (TN)

By: Francois Brochet

Teaching Note for 111026. View Details

Keywords: Communication Strategy; Policy; Information Technology Industry; Information Technology Industry; United States

October 2016 (Revised November 2016)
Case

Innovating Beyond Ochsner

By: Richard G. Hamermesh and Olivia Hull

The Ochsner Health System has developed a proprietary software tool designed to treat hypertension. Built into the system’s electronic medical records, the Hypertension Digital Medicine program allows patients to record their blood pressure at home and share readings... View Details

December 1999 (Revised September 2004)
Case

Hermes Systems

By: Michael L. Tushman and Daniel Radov

Covers the history of Hermes, a large telecommunications and network equipment company, as it grows from a single business firm to a diversified firm from 1980-95. Examines the use of entrepreneurial subsidiaries for product development and fast growth. Other issues... View Details

Keywords: History; Leadership; Business Subsidiaries; Diversification; Growth Management; Business Growth and Maturation; Business Divisions; Problems and Challenges; Product Development; Technology Industry

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

public’s interest and underscore its anxiety regarding artificial intelligence, playing with themes of machines with minds of their own, the loss of privacy, and the rise of false intimacy that technological advances are bringing to... View Details

Keywords: Re: Multiple Faculty; Telecommunications

17 Apr 2016
News

Driving Digital Expansion

Named CEO in 2011, Rozhan has overseen rapid growth at the company as it confronts a changing technological landscape with the recent launch of Tribe, an over-the-top service that allows consumers to download locally produced digital... View Details

July 1991 (Revised September 1995)
Case

Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances

By: Lynda M. Applegate

In January 1988, Colby Chandler, Kodak CEO, created the Corporate Information Systems (CIS) and appointed Katherine Hudson head. She at once became the first head of IT and first woman corporate vice president in the company. Throughout 1989, Hudson inaugurated a... View Details

Keywords: Corporate Strategy; Information Technology; Partners and Partnerships; Organizational Structure; Success; Trends; Information Management; Service Operations; Manufacturing Industry

01 Mar 2013
News

Making Change

representatives in support of the successful campaign for marriage equality in New York State. Our social media campaigns have reached 14 million people, and we've won awards for the innovative advocacy technology we've created and built.... View Details

Keywords: Margie Kelley; housing; gay rights; diabesity; disability; Construction of Buildings; Construction; Educational Services; Social Assistance; Health, Social Assistance; News, Library, Internet, and Other Services; Information; Real Estate

01 Dec 2018
News

Competencies and Credentials

pace of technological change, the emergence of a gig economy, and shifting global and labor markets. As faculty co-chairs of the Managing the Future of Work project, William Kerr and Joseph Fuller are leading efforts to prepare leaders... View Details

August 2004 (Revised September 2005)
Case

Canyon Ranch

By: Lynda M. Applegate and Gabriele Piccoli

How should Canyon Ranch leverage its uniqueness in the face of increasing competition and an entrenched customer definition of the firm? The firm is attempting to create demand for return visits and foster the customization and personalization of the Canyon Ranch... View Details

Keywords: Customer Relationship Management; Information Technology; Growth and Development Strategy; Competitive Strategy; Experience and Expertise; Analytics and Data Science; Customization and Personalization