Projects - Publications - Faculty & Research

01 Sep 2010
News

You’ve Been YouTubed

are. You can’t hope to project an idealized version of the truth.” The old rules of marketing and advertising still apply, too: “The genius is not in the choice of medium: in the simple idea of using social media to fight social media,”... View Details

Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation

13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

content. The plan was to grow an audience of sufficient size to attract advertisers but, she says in retrospect, "It wasn't the right business model for me." Cynthia knew she wanted a positive cash flow business that could launch without VC support, and that... View Details

May 2017 (Revised July 2017)
Supplement

Aadhaar: From Voluntary to Mandatory

By: Tarun Khanna, Anjali Raina and Rachna Chawla

Approximately 1.1 billion residents of India (99% of the population) had a unique biometric identity—Aadhaar—by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The... View Details

Citation

Purchase

01 Dec 2010
News

This Is What I Do

are notably aggressive in their pursuit of research, therapies, and cures. These organizations apply results-oriented business approaches to medical and academic research that in the past would typically move at a stately pace. (Brad Margus MBA 1986, with his A-T... View Details

Keywords: Garry Emmons; time travel; Health, Social Assistance; Accommodation; Hospitality; News, Library, Internet, and Other Services; Information; Apparel Manufacturing; Manufacturing

08 Mar 2017
Op-Ed

Op-Ed: Can the Proposed American Health Care Act Improve on 'Obamacare'?

Office, leaving the total cost of the proposal, as well as its projected effects on coverage, unknown. Suffice it to say that given the unknown costs and heated politics—both between the two parties and among factions of Republicans—the... View Details

Keywords: by John Quelch, Dr. Gordon Moore, and Emily Boudreau

05 May 2003
Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

primarily on its projected impact on customers but also taking into account its fit with the bank's strategy and goals and its funding requirements. In some cases, focus groups were conducted to provide a rough sense of an idea's likely... View Details

Keywords: by Stefan Thomke; Banking; Financial Services

05 Nov 2024
Book

Building the Road to 'Small Business Utopia' with AI and Fintech

predict the creditworthiness of a small business, much like a consumer’s personal credit score helps banks predict creditworthiness for personal loans, credit cards, and mortgages? What if a small business owner had a dashboard of their business activities, including... View Details

Keywords: by Karen G. Mills; Financial Services

Profile

Brittani Rettig

serving my blog readers. Living a life of service is one thing that keeps me very motivated. I succeed when those I serve succeed. "The differences are countless. My consulting role allows me to drive formal project management and... View Details

Keywords: Consulting; Services; Health Care

08 Nov 2023
Blog Post

Zone Defense: These self-driving, AI-powered drones do recon so soldiers don’t have to

armor, a project known in the press as the “Iron Man suit.” The idea seemed absurd—but not because of the comic-book connotations. Tseng, with a background in mechanical engineering and on-the-ground experience in actual conflict zones... View Details

Keywords: Technology; Entrepreneurship

01 Dec 2022
News

Program Catalyzes New Streams of Research

particular field to work on projects across the School rather than be aligned with a specific academic unit at HBS, explains Drew Keller (MBA 2022), director of BiGS, who notes that next year’s cohort will focus on climate change and... View Details

Keywords: Jennifer Gillespie

28 May 2019
News

The Physical Campus in a Virtual World

campus construction site. Outside class, our students spend much of their time collaborating on projects: To facilitate this work, we have dozens of adaptable project spaces that allow for whiteboarding, video conferencing, or group... View Details

Keywords: Nitin Nohria

Profile

Brett Laffel

Lastly, while I loved my job, I also loved having the opportunity to return to an academic environment and challenge myself via fascinating discussions both in and out of class and via course projects that I was able to choose for myself... View Details

19 Mar 2019
Blog Post

Leadership Fellow Ming Min Hui: Figuring Out Her Mission

responsibilities in three areas: 1) project management of institutional strategic priorities, including revamping the Boston Ballet website, an effort coordinated among staff and executive leaders across the organization; 2) support for... View Details

Keywords: Nonprofit / Government

03 Aug 2022
News

Hungry for Change

Management consulting doesn’t lend itself to a balanced diet. Always on the go for her projects at Kurt Salmon, Kate Flynn (MBA 2012) would grab whatever packaged food appeared healthiest to her. For a long time, she sought low-calorie... View Details

Keywords: April White

01 Mar 2017
News

The Inside Story of the New American Writers Museum

projected words from stories and poems, and peek into the nooks and crannies of a “surprise bookshelf” to learn about an author or a literary work. “This seems to be a particularly good time to remember that the United States was... View Details

Keywords: Julia Hanna

01 Oct 1997
News

Cathy A. Nichols

and several other potential sites in Asia and Europe are being investigated. For Nichols, who is responsible for 8,000 employees and capital expansion projects exceeding $4 billion, overseeing this phenomenal growth, continually refining... View Details

Keywords: Thomas Frick

13 Jul 2011
News

China Boot Camp

Accounting and Management Unit, Srinivasan says that his research received an immediate boost from the trip. “I have a couple of projects on securities markets and financial reporting in China that have come into sharper focus since the... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services

14 May 2020
Research & Ideas

What Leaders Can Do to Fight the COVID Fog

included virtual onboarding, sales-pipeline restructuring, performance management, M&A acquisition, managing layoffs and furloughs, rethinking the customer experience, and creating financial projections with an unprecedented number of... View Details

Keywords: by Boris Groysberg and Robin Abrahams

09 Dec 2014
First Look

First Look: December 9

exactly what they want to learn in order to determine if testing is the best approach. Have stakeholders made a commitment to abide by the results? Are they willing to walk away from a project if the findings suggest they should? Is the... View Details

Keywords: Sean Silverthorne

18 Nov 2014
First Look

First Look: November 18

own puzzles. Our review outlines the growing body of work that documents a role for debt financing related to innovation. We highlight the new literature on learning and experimentation across multi-stage innovation projects and how this... View Details