Publications

04 Dec 2012
First Look

First Look: December 4

challenge of productively synchronizing "internal" with "external" negotiations, with a special focus on how each side can best manage internal opposition to agreements negotiated... View Details

Keywords: Carmen Nobel

12 Oct 1999
Research & Ideas

Rapid Response: Inside the Retailing Revolution

sales. With the resulting improvements in demand forecasting and production planning and practices, inventory management for both the retailer and the manufacturer has become much more of a science. Since... View Details

Keywords: by James E. Aisner; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

April 2006
Case

Finance Leadership in Novartis Consumer Health Businesses

By: Boris Groysberg and Ingrid Vargas

Describes and contrasts the roles and challenges of three high-performing finance heads at Novartis Consumer Health businesses in Australia, Japan, and Venezuela. All three faced tremendous pressures in terms of managing time and limited resources, but the particular... View Details

Keywords: Finance; Financial Management; Multinational Firms and Management; Leadership Style; Health Industry; Japan; Australia; Venezuela

2006
Article

The End of Nationality? Global Firms and 'Borderless Worlds'

By: G. Jones

This article provides a historical perspective to current debates whether large global firms are becoming "stateless" and whether this is a historically new phenomenon. It shows that a great deal of international business in the nineteenth century was not easily fitted... View Details

Keywords: Business Subsidiaries; Multinational Firms and Management; Trade; Ownership; International Finance; Economic Systems; International Accounting; Globalized Economies and Regions; Geographic Location; Nationality; Boundaries; Global Strategy

Find at Harvard

TeachingInterests

Scaling Ventures, HBS Online

By: Jeffrey F. Rayport

This course is for startup founders and senior leaders who have achieved product-market fit and now need to successfully guide their company through cycles of rapid growth and organizational change. Topics include optimal growth rate, recruiting and motivating... View Details

October 1992 (Revised December 1992)
Case

American Connector Company (A)

By: Gary P. Pisano

American Connector Co. is forced to reexamine operations at its Sunnyvale plant when a Japanese competitor announces plans to build an "ultimate" plant in the United States. Case examines issues related to benchmarking a competitor's manufacturing capabilities and... View Details

Keywords: Production; Infrastructure; Competitive Strategy; Global Strategy; Policy; Strategic Planning; Performance Productivity; Management Analysis, Tools, and Techniques; Performance Effectiveness; Sunnyvale; Japan

October 2023 (Revised April 2024)
Case

FARM Rio: Bringing a Brazilian Fashion Brand to the World

By: Isamar Troncoso and Jill Avery

FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally.... View Details

Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Growth and Development Strategy; Product Positioning; Market Entry and Exit; Distribution Channels; Expansion; Fashion Industry; Brazil; United States; Europe

Article

The Re-Industrialization of the United States?

By: Willy C. Shih

Talk of "re-industrialization" in the United States has been supported by a seeming resurgence in manufacturing, but this is driven more by the end of labor arbitrage and increasing coordination costs of offshore manufacturing. Aggressive restructurings and significant... View Details

08 Mar 2019
Research & Ideas

Seven Negotiation Lessons from Amazon's HQ Disaster in Queens

As Amazon’s stunning pullout from New York fades into the news archives, its potent lessons for business negotiators risk being lost. Highly promising deals in diffuse multiparty settings with many potential... View Details

Keywords: by James K. Sebenius; Real Estate; Construction

February 2008 (Revised May 2008)
Case

Lincoln Financial Group (A)

Lincoln Financial Group (LFG) reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople. This case series straddles human resource management, corporate... View Details

Keywords: Competency and Skills; Customer Relationship Management; Training; Selection and Staffing; Organizational Change and Adaptation; Performance Evaluation; Sales; Corporate Strategy

11 Aug 2021
Blog Post

The Equity Network: How HBS Helped Me Launch a Tech-Enabled Social Enterprise

Kristina Hu is from the Class of 2022 and a proud member of Section H. After graduating from Harvard College in 2016, she worked in investment banking at Morgan Stanley before pivoting into tech, eventually becoming a product View Details

January–February 2019
Article

What Does Your Corporate Brand Stand For?

By: Stephen A. Greyser and Mats Urde

While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details

Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy