Publications
Publications
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(16,053)
- Faculty Publications (4,348)
- May 1992 (Revised August 1996)
- Case
NIKE in Transition (A): The Ascendancy of Bob Woodell
Explores Bob Woodell's tenure as Nike's first COO. Describes development of Woodell's management style, his attempts to develop the organization, and his responses to unforeseen business problems. Changing market forces, new competitors, a build-up of low-end... View Details
- May 1992 (Revised May 2002)
- Case
NIKE in Transition (B): Phil Knight Returns
After returning to the CEO/COO job, Phil Knight makes changes to Nike's strategy, organization, and management between 1983 and 1987 aimed at making Nike more responsive to the market place. He takes cost-cutting measures, and experiments with several management and... View Details
- May 1992
- Article
Coordination in Split-Award Auctions
By: James J. Anton and Dennis Yao
We analyze split award procurement auctions in which a buyer divides full production between two suppliers or awards all production to a single supplier, and suppliers have private cost information. An intriguing feature of split awards is that the equilibrium bids are... View Details
- April 1992 (Revised August 1994)
- Case
Apple Computer--1992
By: David B. Yoffie
In 1992, Apple received the only profitable standard other than IBM/Microsoft/Intel in the PC industry. The case examines Apple's dilemma of how to retain its profitability as the structure of the industry deteriorates. Apple's CEO poses the critical question: Can... View Details
- March 1992 (Revised June 1992)
- Background Note
Strategic Industry Model: Emergent Technologies
By: Robert J. Dolan
Describes computer model and output from conjoint analysis and perceptual mapping for product line planning. View Details
- March 1992 (Revised November 1993)
- Background Note
Trading the Right to Pollute: Developing the Market for Pollution Allowances
Examines the issues underlying the formation of the market for tradeable pollution allowances, following the requirement of Title IV of the 1990 Amendments to the Clean Air Act. Examines the implications that these trade the allowances hold for the U.S. electric... View Details
- March 1992 (Revised October 1994)
- Case
AT&T Consumer Products
Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its... View Details
- March 1992
- Background Note
Researching and Monitoring Consumer Markets
By: Robert J. Dolan
Describes the major research techniques for consumer goods new product development, i.e. pre-test markets and electronic purchase monitoring. Provides students with information on availability and utility of these services. View Details
- March 1992 (Revised December 1992)
- Case
Salomon and the Treasury Securities Auction
By: Dwight B. Crane
Set in June 1991, two months prior to Salomon Brothers' announcement that the firm had violated the Treasury Department's rules governing the auctions of new Treasury securities. Salomon Vice Chairman John Meriwether must decide how to address problems that continue to... View Details
- February 1992 (Revised September 1995)
- Case
Goldman, Sachs & Co.: Nikkei Put Warrants--1989
By: Peter Tufano
Japanese financial institutions' willingness to sell put options on the Nikkei Stock Average provides investment banks with the raw material from which to create a security that would allow U.S. investors to bet on falls in the Japanese Stock Market. The investment... View Details
- February 1992
- Background Note
Resources: The Essence of Corporate Advantage
Introduces the idea that a firm's resources are at the heart of corporate advantage. Identifies six characteristics of a resource that together describe its potential for creating value for the firm. View Details
- January 1992
- Teaching Note
Gulf Oil Corporation-Takeover TN
Teaching Note for (9-285-053). View Details
- January 1992
- Teaching Note
MCI Communications Corporation (1983) TN
Teaching Note for (9-284-057). View Details
- January 1992 (Revised March 1993)
- Case
Maison Bouygues
By: John A. Quelch
The vice president of marketing is reviewing the 1991 marketing plan and budget for Maison Bouygues, the leading builder of new single family homes in France. Due to recession, the company's sales are forecast to be flat and adjustments may need to be made in the... View Details
- December 1991 (Revised October 1998)
- Case
Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991
By: Gary P. Pisano, Steven C. Wheelwright and Jonathan West
Outlines the evolution of Lilly's corporate manufacturing strategy over the past decade. The corporate vice president of manufacturing must decide on the next phase of Lilly's strategy for the early 1990s, as well as to what extent and what role process development... View Details
- November 1991 (Revised April 2002)
- Background Note
Note on Foreign Currency Swaps
By: W. Carl Kester
Provides descriptive background about the development of an international market for currency swaps and, by means of a detailed example, instructs readers in the determination of swap flows and all-in costs of financing using market swap rates. A rewritten version of... View Details
Keywords: Currency
- November 1991 (Revised January 1997)
- Case
Motorola, Inc.: Bandit Pager Project (Abridged)
Describes the development of a fully automated production line for manufacturing radio pagers. The company regarded the project as highly successful; it becomes clear in the case, however, that there were some shortcomings as well. Some marketing issues were not... View Details
- November 1991 (Revised September 1993)
- Case
Oak Industries Inc.
By: William A. Sahlman and Burton C. Hurlock
Describes Bill Antle's proposed restructuring plans for Oak Industries, a company composed of nine divisions which seem to be experiencing operating difficulties. During the last ten years the company has been involved in a number of acquisitions and divestitures, as... View Details
- November 1991 (Revised June 1997)
- Case
Micom Caribe (A)
By: David M. Upton and Joshua D. Margolis
Describes the Puerto Rican manufacturing plant of a transnational company. The award-winning plant has dramatically improved the quality of flexibility of its operations, by taking a radical approach to manufacturing. The methods center on the use of specific... View Details
- November 1991 (Revised August 1994)
- Background Note
Relevant Costs and Revenues
Develops the idea that the relevance of costs and revenues depends on what decisions are under consideration. Revenues and costs are relevant if they would be different under one decision choice than under the other. Teaching purpose: Basic background material for... View Details