Publications

June 23, 2021
Article

Research: When A/B Testing Doesn't Tell You the Whole Story

By: Eva Ascarza

When it comes to churn prevention, marketers traditionally start by identifying which customers are most likely to churn, and then running A/B tests to determine whether a proposed retention intervention will be effective at retaining those high-risk customers. While... View Details

Keywords: Customer Retention; Churn; Targeting; Market Research; Marketing; Investment Return; Customers; Retention; Research

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December 2018 (Revised February 2020)
Case

Fishbowl: Scaling Up

By: Leslie K. John

Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details

Educators

February 2016
Article

After The Break-Up: The Relational and Reputational Consequences of Withdrawals from Venture Capital Syndicates

By: Pavel Zhelyazkov and Ranjay Gulati

Traditional research has long treated reputation as an egocentric attribute, typically described as an intangible asset directly shaped by the focal actor's track record. We argue, however, that reputation is dyadic: that an actor can have different reputations with... View Details

Keywords: Network Formation; Network Search; Venture Capital; Syndication; Networks

September 2012 (Revised September 2014)
Case

Doing Business in Malaysia

By: C. Fritz Foley, Michael Shih-Ta Chen and Keith Chi-Ho Wong

This case focuses on the current business environment in Malaysia as of 2012 by introducing the main economic, political and cultural aspects of the country for those interested in doing business there. The advantages and challenges of investing and doing business in... View Details

Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy; Malaysia

Educators

Article

Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption

By: Janet Schwartz, Jason Riis, Brian Elbel and Dan Ariely

Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we tested an alternative approach: activating consumers' self-control by having servers ask... View Details

Keywords: Food; Labels; Consumer Behavior; Interpersonal Communication; Motivation and Incentives; Health Industry; Food and Beverage Industry

March–April 2013
Article

Language Matters: Status Loss & Achieved Status Distinctions in Global Organizations

By: Tsedal Neeley

How workers experience and express status loss in organizations has received little scholarly attention. I conducted a qualitative study of a French high-tech company that had instituted English as a lingua franca, or common language, as a context for examining this... View Details

Keywords: Organizations; Status and Position; Loss; Spoken Communication; Emotions; Attitudes; Behavior; Globalization

January 2009 (Revised April 2009)
Case

Disaster in April: The Obligations of Kelly Construction

By: John D. Macomber, Christopher M. Gordon and Ben Creo

A construction company experiences a crane accident with multiple fatalities. The CEO, a client, and an employee must make choices to meet the company's obligations. Set in 2006, the case looks at the choices faced by board members of a museum that is an important... View Details

Keywords: Business Exit or Shutdown; Family Business; Insolvency and Bankruptcy; Governing and Advisory Boards; Compensation and Benefits; Contracts; Crisis Management; Construction Industry

Educators

May 2007
Article

Corporate Financing Decisions When Investors Take the Path of Least Resistance

By: Malcolm Baker, Joshua Coval and Jeremy Stein

We explore the consequences for corporate financial policy that arise when investors exhibit inertial behavior. One implication of investor inertia is that, all else equal, a firm pursuing a strategy of equity-financed growth will prefer a stock-for-stock merger to... View Details

Keywords: Behavior; Investment; Policy; Corporate Finance

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1990
Article

Social Influences on Creativity: Evaluation, Coaction, and Surveillance

By: T. M. Amabile, P. Goldfarb and S. C. Brackfield

Two experiments examined the effects of evaluation expectation and the presence of others on creativity. In both experiments, some subjects expected that their work would be evaluated by experts, and others expected no evaluation. Evaluation expectation was crossed, in... View Details

Keywords: Creativity; Social Psychology; Situation or Environment; Motivation and Incentives; Performance Evaluation

2005
Other Unpublished Work

Corporate Financing Decisions When Investors Take the Path of Least Resistance

By: Malcolm Baker, Joshua Coval and Jeremy Stein

We explore the consequences for corporate financial policy that arise when investors exhibit inertial behavior. One implication of investor inertia is that, all else equal, a firm pursuing a strategy of equity-financed growth will prefer a stock-for-stock merger to... View Details

Keywords: Decisions; Behavior; Stocks; Mergers and Acquisitions; Policy; Investment; Financial Institutions; Equity; Corporate Finance