Publications

Publications

Filter Results: (6,252) Arrow Down
Filter Results: (6,252) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 202 of 6,252 Results →

    David H. McConnell

    McConnell was a pioneer in door-to-door selling. With Avon, he created a significant earning opportunity for housewives and other women before they won the right to vote. His products were sold by women in the communities where they and their View Details
    Keywords: Personal Care & Home Products
    • 01 Dec 2019
    • News

    Accelerating a Gas-on-demand Startup

    delivered directly to your car? Frist and classmate Nick Alexander (MBA 2015) began to explore an answer to that while they were still at HBS, spending one cold afternoon observing hurried customer interactions at a gas station in... View Details
    Keywords: April White; startups; on-demand economy; entrepreneurship; Personal Services
    • 22 Feb 2011
    • Research & Ideas

    The Most Important Management Trends of the (Still Young) Twenty-First Century

    Internet-based companies like Google record every click and keystroke of every customer, analyzing the data to continuously improve their products and marketing. Customers are courted and supply chains are managed via websites, social... View Details
    Keywords: by Sean Silverthorne
    • November 10, 2022
    • Article

    5 Ways Startups Can Prepare for a Recession

    By: Lou Shipley
    Startups face unique challenges during economic downturns. They typically aren’t yet profitable and so are reliant on outside funding—and therefore are especially exposed when macroeconomic conditions change. To make it through a recession, startup CEOs should hit the... View Details
    Keywords: Entrepreneurship; Organizational Culture; Sales; Customer Focus and Relationships; Decisions; Inflation and Deflation; Financial Crisis; Employee Relationship Management; Business Startups; Credit
    Related
    • November 2019 (Revised September 2022)
    • Case

    TripAdvisor: An Itinerary for Growth

    By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma
    In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details
    Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts
    Related
    • November 2009 (Revised January 2010)
    • Case

    Communispace

    By: Anat Keinan
    Communispace is the market leader in creating and managing private, brand-focused online communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing... View Details
    Keywords: Customer Focus and Relationships; Brands and Branding; Product Launch; Network Effects; Social and Collaborative Networks; Online Technology; Communications Industry; Media and Broadcasting Industry
    Related
    • 12 Mar 2024
    • Blog Post

    IFC India: Electric Mobility in India

    placed on the decarbonization of 2-wheeler mobility. Nevertheless, certain impediments to widespread adoption persist, including inadequate charging infrastructure, customer apprehension, and a shortage of domestic battery manufacturing... View Details
    • 01 Sep 2004
    • News

    A Market-Based Prescription

    the importance of giving patients and physicians more choices. Rather than imposing top-down controls, this approach enables users and providers to customize features such as benefits, levels of coverage, and bundling and payment of... View Details
    Keywords: Deborah E. Blagg; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance
    • February 2003
    • Teaching Note

    Bush Boake Allen (TN)

    By: Stefan H. Thomke
    Teaching Note for (9-601-061). View Details
    Keywords: Integration; Marketing Reference Programs; Disruptive Innovation; Management Teams; Internet and the Web; Business Model; Customer Relationship Management; Management Practices and Processes; Consumer Products Industry
    Related
    • 19 May 2020
    • Research & Ideas

    Why Privacy Protection Notices Turn Off Shoppers

    safe.” If companies do provide a notice, however, they must abide by it. For that reason, companies often make them as broad and sweeping as possible—perhaps triggering customers to worry about what the company might do with their data.... View Details
    Keywords: by Michael Blanding; Retail
    • Web

    LGBTQ+ Pride Month | Baker Library

    "Diversity Spotlight" feature, where you can filter for U.S. start-ups founded and led by LGBTQ+ individuals. Review Capital IQ Pro 's LGBTQ market map, which consists of companies that provide products or services to LGBTQ communities or have a significant number of... View Details

      Vincent A. Calarco

      struggling companies. His track record of efficient cost containment, customer focus, and sales investment has enabled Crompton to not only survive, but also thrive as a leading player in a very competitive industry sector. View Details
      Keywords: Chemicals & Industrial
      • 01 Jun 2007
      • News

      For NFL Players, 3rd Down at HBS

      Twenty-eight National Football Leagueplayers representing teams from across the league were recently on campus for an Executive Education program that addresses the unique business opportunities and challenges that players face during and after their professional... View Details
      Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
      • Article

      Eliminating Unintended Bias in Personalized Policies Using Bias-Eliminating Adapted Trees (BEAT)

      By: Eva Ascarza and Ayelet Israeli

      An inherent risk of algorithmic personalization is disproportionate targeting of individuals from certain groups (or demographic characteristics such as gender or race), even when the decision maker does not intend to discriminate based on those “protected”... View Details

      Keywords: Algorithm Bias; Personalization; Targeting; Generalized Random Forests (GRF); Discrimination; Customization and Personalization; Decision Making; Fairness; Mathematical Methods
      Related
      • July 2002 (Revised April 2008)
      • Case

      Helios Health (B)

      By: Regina E. Herzlinger
      Supplements the (A) case. View Details
      Keywords: Price; Customization and Personalization; Information; Investment Return; Health Industry
      Related
      • June 2009
      • Teaching Note

      COFCO Xinjiang Tunhe Co., Ltd. (TN)

      By: David E. Bell, Sarah Morton and Mary Louise Shelman
      Teaching Note for [508079]. View Details
      Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Goals and Objectives; Quality; Price; Competitive Strategy; Contracts; Supply and Industry; Business or Company Management; Problems and Challenges; Safety; Cost Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; China
      Related
      • 29 Sep 2020
      • Blog Post

      New Life for Old Tech: Startup Provides Network Security Solutions for Obsolete Devices

      legacy devices, so customers can understand how a device is functioning, how it has functioned in the past, and how it should be functioning within a network. The startup also provides tools that boost device performance within a network.... View Details
      • 01 Jun 2008
      • News

      Alumni Books

      management in colleges and universities. What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales by Ram Charan (MBA ’65, DBA ’67) (Penguin Group) To upgrade the productivity of a company’s sales force,... View Details
      Keywords: Management
      • 24 Apr 2014
      • News

      MBAs take their business acumen on the road

      few simple-to-implement recommendations,” explains Alaoui. This included creating a customer database to turn paying customers into evangelists for the shop, and working with Jackson to spread the word about... View Details
      • 01 Sep 2005
      • News

      Business Plan Contest Has Many Winners

      fashionable and custom-fitted bras to fuller-sized customers and the 85 percent of women who wear the wrong size. In the social enterprise track, the winner was India Info Village, a team featuring Rita Singh (MBA ’05) and several other... View Details
      Keywords: Colleges, Universities, and Professional Schools; Educational Services