Filter Results:
(6,277)
Show Results For
- All HBS Web
(6,277)
- People (3)
- News (1,338)
- Research (4,171)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,907)
Show Results For
- All HBS Web
(6,277)
- People (3)
- News (1,338)
- Research (4,171)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,907)
- Web
Reprint Permissions - HBS Working Knowledge
Reprint Permissions *Name: *Email: (Return address) Comments: Contact HBS Working Knowledge Baker Library | Bloomberg Center Harvard Business School Soldiers Field Road Boston, MA 02163 Customer Service Editor Newsletter Sign-Up Reprint... View Details
- Profile
Michelle Giguere
In high school, Michelle Giguere, "fell" into the Gap and never left, working part-time at the apparel retailer throughout college and returning full-time after graduation. "I loved the mix of fashion with the energy of View Details
- 01 Dec 2014
- News
Rethinking the Fashion Beat
Instilling Production with Principles Instilling Production with Principles Áslaug Magnúsdóttir Customizing Couture Online Customizing Couture Online Jamal Motlagh Taking Tailoring High Tech Taking Tailoring... View Details
- 18 Feb 2021
- Blog Post
Use Baker Library to Build a Target List
on the advertised job market, creating a target list allows you to be proactive and focused on industries and functions that interest and excite you. Custom Target Lists Baker librarians can assist you in creating a View Details
- 25 Aug 2022
- News
Hair Today
When Britney Winters (MBA 2016) tuned in to this year’s Super Bowl, she was more focused on the halftime show than the game itself. When that moment came, Winters watched as Grammy Award–winning singer Mary J. Blige rocked 40 cascading inches of wavy golden hair—a... View Details
- 28 Jun 2016
- Blog Post
Leverage Baker Library to Inform Your Job Search Every Step of the Way
HBS alumni is a top priority for Baker Library. With our team of eight research librarians, we are ready to assist you in many ways. Customized Research Delivered to You Get customized information that is... View Details
- December 2012
- Article
Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending
By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
- Article
The Business of Business Schools: Restoring a Focus on Competing to Win
By: Robert Simons
As business leaders worry about the decline of American competitiveness, business schools are responding by changing their curriculums. But are the topics and approaches taught in today's business schools part of the solution or part of the problem? In this paper, I... View Details
Keywords: Business Schools; Purpose Of Business Schools; Management Education; Business School Curriculum; Strategy Execution; U.S. Competitiveness; Capitalism; Management Profession; Innovation; Competing To Win; Integrated Corporate Reporting; Trends; Customer Focus and Relationships; Decision Making; Design; Business Education; Curriculum and Courses; Innovation and Management
Simons, Robert. "The Business of Business Schools: Restoring a Focus on Competing to Win." Art. 2. Capitalism and Society 8, no. 1 (January 2013).
John Pepper
Spending his entire private sector career with P&G, Pepper prides himself on heightening P&G’s commitment to customer satisfaction and to creating the “Organization 2005” initiative, which is intended to promote “speed,... View Details
Keywords: Personal Care & Home Products
- 01 Apr 2000
- News
The World at a Click
hotel room, or car rental. The suppliers of such services then decide whether or not they can meet that price. Priceline currently holds several patents on demand collection technology and has expanded to offer customers a chance to bid... View Details
Keywords: Margie Kelly
- 10 Apr 2019
- News
Rakuten’s Mikitani Bets $5.5 Billion To Shake Up Japan’s Telecom Industry
10 million customers in the next nine years. The plan, the article notes, relies on leveraging Rakuten’s 100 million existing e-commerce, banking, and credit card customers. “Using our ecosystem, we can acquire View Details
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
provider of premium-priced products tailored to a particular customer segment, or you have to shoot for scale, using low prices and volume purchasing to attract a mass market and drive down your cost structure. Midfield has been... View Details
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
In the early 1990s, both Teradyne and Hewlett-Packard identified new technologies that had enormous potential to cause new-market disruptions. As with most disruptive innovations, these technologies offered to provide smaller and less expensive solutions for View Details
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
information-driven model by gaining a better understanding of product and customer relationships." Dean Vella cited Walmart's innovation in supply chain management and sustainability as ways in which it is reducing the friction... View Details
- 01 Sep 2008
- News
Alumni Books
while witnessing the end of the studio system, the development of indepen-dent production, and the rise and fall of some of Hollywood’s most gifted (and notorious) cultural icons. Satisfied Customers Tell Three Friends, Angry View Details
- 01 Jun 2009
- News
The Maestro and the Market
some 2 million hopeful diners vie to be one of the fifty customers he serves each evening for the six months that elBulli, his restaurant, is open. The world is beating a path to Chef Ferran Adrià’s door, but why? “Creativity comes first;... View Details
- 15 Oct 2015
- Blog Post
Why We Recruit: Medallia
Organization:Ursela Knezevic, University Programs, MBA Talent Outreach, Medallia Describe your organization in three to five sentences. Medallia is the fastest growing Customer Experience Management Company in the world. We give leading... View Details
Keywords: Technology
- February 2003
- Teaching Note
Bush Boake Allen (TN)
By: Stefan H. Thomke
Teaching Note for (9-601-061). View Details
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (A): Forming the Alliance
Two of the largest ad agencies form a partnership to be able to offer their clients global capabilities. After five years, how is the alliance faring? May be used with FCB and Publicis (B): Managing Client and Country Diversity and (C): The German-Led Network. View Details
Keywords: Alliances; Partners and Partnerships; Globalized Firms and Management; Advertising; Global Strategy; Marketing Strategy; Customer Focus and Relationships; Market Timing; Outcome or Result; Advertising Industry; United States; France; Germany
Kanter, Rosabeth M. "FCB and Publicis (A): Forming the Alliance." Harvard Business School Case 393-099, January 1993. (Revised November 1993.)
- August 2011 (Revised July 2012)
- Case
Sealed Air Corporation: Deciding the Fate of VTID
By: Elie Ofek
In mid 2010 the Sealed Air Corporation has to decide on next steps for its novel video tracking technology (called VTID) after unsuccessful attempts to market it in three different industry settings. The company must determine whether its most recent target market, the... View Details
Keywords: Budgets and Budgeting; Customer Focus and Relationships; Decision Choices and Conditions; Technological Innovation; Marketing Strategy; Problems and Challenges; Commercialization; Service Industry
Ofek, Elie. "Sealed Air Corporation: Deciding the Fate of VTID." Harvard Business School Case 512-029, August 2011. (Revised July 2012.)