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  • All HBS Web  (6,300)
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  • All HBS Web  (6,300)
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    • News  (1,207)
    • Research  (4,495)
    • Events  (35)
    • Multimedia  (67)
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  • 03 Mar 2008
  • Research & Ideas

Marketing Your Way Through a Recession

advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. Uncertain... View Details
Keywords: by John Quelch
  • Web

Answers to Your Top Questions about Financial Aid at HBS | MBA

How much does an MBA cost? With an annual MBA financial aid budget exceeding $52M, HBS provides need-based assistance to approximately 50% of its students. Students can also work with the Financial Aid team to get help securing the loans required to cover the full... View Details
  • 22 Sep 2009
  • First Look

First Look: September 22

experience high costs of capital that are only partly mitigated by the presence of venture capital, the evidence for high costs of R&D capital for large firms is mixed. Nevertheless, large established... View Details
Keywords: Martha Lagace
  • September 2010
  • Article

How Firms Respond to Being Rated

By: Aaron K. Chatterji and Michael W. Toffel
While many rating systems seek to help buyers overcome information asymmetries when making purchasing decisions, we investigate how these ratings also influence the companies being rated. We hypothesize that ratings are particularly likely to spur responses from firms... View Details
Keywords: System; Information; Decisions; Cost; Opportunities; Performance; Business and Stakeholder Relations; Economics; Theory; System Shocks; Rank and Position
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Chatterji, Aaron K., and Michael W. Toffel. "How Firms Respond to Being Rated." Strategic Management Journal 31, no. 9 (September 2010): 917–945. (Lead article.)
  • February 2007 (Revised March 2007)
  • Case

UBS and Climate Change--Warming Up to Global Action?

By: Felix Oberholzer-Gee, Forest L. Reinhardt and Elizabeth Raabe
Marco Suter, Executive Vice-Chairman, UBS Board of Directors, carefully studied the chart on his desk. It showed the public commitment of major financial institutions to help mitigate global warming. Evidently, UBS lagged behind its competitors. The graph was part of a... View Details
Keywords: Climate Change; Energy Conservation; Cost vs Benefits; Law; Financial Institutions; Environmental Sustainability; Corporate Accountability; Financial Services Industry
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Oberholzer-Gee, Felix, Forest L. Reinhardt, and Elizabeth Raabe. "UBS and Climate Change--Warming Up to Global Action?" Harvard Business School Case 707-511, February 2007. (Revised March 2007.)
  • 01 Dec 2000
  • News

Core Values Keep Airline Flying High

procedures, boost innovation, and keep costs down while retaining a high degree of teamwork, communication, and coordination across functions. While its top-ranked customer service ratings have established its reputation as the "nice"... View Details
Keywords: Margie Kelley; Air Transportation; Transportation
  • Mar 2012
  • Article

Choosing the United States

exhaustive analysis. At the same time, managers ignore substantial hidden costs associated with non-U.S. locations and overlook the benefits they could reap were they to invest instead in local communities. This article examines the... View Details

    Paris Wallace

    extensively in academic and corporate settings including Harvard, MIT and Wharton. Paris holds a bachelor’s degree from Amherst College, and an M.B.A. and M.P.A from Harvard University, where he was a Reynolds Fellow. He is an avid cyclist and he and his wife split... View Details
    Keywords: Biotech & Life Sciences;#19;#Digital Health;#43;#Healthcare;#56;#Personal Health & Wellness;#64;#Software/App
    • 01 Sep 2012
    • News

    Muhammad Yunus Visits HBS

    more than 1 million homes. He has also arranged partnerships with multinationals to combat illness. For example, he persuaded Adidas to build a shoe that conformed to the company’s quality standards but still would cost only one euro.... View Details
    Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
    • August 1994
    • Case

    Saturn Corp.'s Module II Decision

    In the Spring of 1994, Saturn Corp. was setting sales records by attracting more than 25,000 buyers per month. Saturn officials believed there was a long-term opportunity to sell 400,000 to 500,000 cars per year in the United States and selected international markets.... View Details
    Keywords: Cost vs Benefits; Production; Expansion; Manufacturing Industry; Auto Industry; Retail Industry; Tennessee; United States
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    McGahan, Anita M., and Greg Keller. "Saturn Corp.'s Module II Decision." Harvard Business School Case 795-011, August 1994.
    • 05 Dec 2007
    • Sharpening Your Skills

    Sharpening Your Skills: Managing Marketing

    direct sales? Should I break out individual costs on a price tag? How Can Marketing Better Align With Corporate Strategy? Fixing the Marketing—CEO Disconnect In many companies, the marketing function has wandered far from the firms'... View Details
    • 29 May 2001
    • Research & Ideas

    How Technological Disruption Changes Everything

    could only be accomplished by specialists in less convenient, centralized settings. PCs, for example, brought computing power to individuals at a fraction of the cost of minicomputers, replacing the minicomputer specialist and centralized... View Details
    Keywords: by Sean Silverthorne; Health
    • 01 Mar 2023
    • News

    Case Study: Power Nappy

    to landfill waste. What’s worse, each of the 27 million diapers that are tossed every year will take four or five centuries to decompose, due to their petroleum-based materials. Between the lack of performance in the sustainable brands and the environmental View Details
    Keywords: Jen McFarland Flint; Miscellaneous Manufacturing; Manufacturing
    • 1999
    • Book

    The Financing of Catastrophe Risk

    By: Kenneth A. Froot
    Keywords: Catastrophe Risk; Corporate Finance; Banking And Insurance; Hedging; Banking; Decision Choice And Uncertainty; Financial Markets; Insurance; Policy; Risk Management; Natural Disasters; Cost of Capital; Asset Pricing; Insurance Industry
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    Froot, Kenneth A., ed. The Financing of Catastrophe Risk. Chicago: University of Chicago Press, 1999.
    • March 2008
    • Teaching Note

    Brazil Under Lula: Off the Yellow BRIC Road (TN)

    By: Aldo Musacchio
    Teaching Note for [707031]. View Details
    Keywords: Cost Management; Programs; Problems and Challenges; Equality and Inequality; Poverty; Growth and Development Strategy; Brazil; India; Russia; China
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    Musacchio, Aldo. "Brazil Under Lula: Off the Yellow BRIC Road (TN)." Harvard Business School Teaching Note 708-049, March 2008.
    • June 2000
    • Case

    Rebirth of the Swiss Watch Industry, 1980-1992 (B): Hayek and Thomke at SMH

    By: Michael L. Tushman and Daniel Radov
    Describes the course pursued by Hayek, Thomke, and others in the formation of SMH. Discusses the new strategy and its implementation, charting the dramatic recovery of the large Swiss watchmakers. Ends with an exploration of Hayek's efforts to build on SMH's successes. View Details
    Keywords: Strategy; Organizational Structure; Cost Management; Organizational Change and Adaptation; Change Management; Alignment; Success; Asia; Hong Kong
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    Tushman, Michael L., and Daniel Radov. "Rebirth of the Swiss Watch Industry, 1980-1992 (B): Hayek and Thomke at SMH." Harvard Business School Case 400-088, June 2000.
    • 01 Sep 2008
    • News

    Totting Up the Bill for the Iraq War

    BILMES AND STIGLITZ: Among a costly war’s casualties, American prestige and power. PHOTOS: (LEFT, RIGHT) DOMINICK REUTER, DAN DEITCH The Three Trillion Dollar War: The True Cost of the Iraq Conflict (W.W. Norton, 2008) is not just about... View Details
    Keywords: Sean Silverthorne; National Security and International Affairs; Government
    • January 2002
    • Case

    Noranda Inc.: Mining, Smelting, and Sustainability?

    By: Richard H.K. Vietor
    Noranda is a $7 billion international mining and smelting company headquartered in Canada. It has been cited for its fine environmental record. This case explores the issue of sustainability--in this case, for a mining company. Over time, and under nongovernmental... View Details
    Keywords: Cost vs Benefits; Mining; Cost Management; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Policy; Environmental Sustainability; Mining Industry
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    Vietor, Richard H.K. "Noranda Inc.: Mining, Smelting, and Sustainability?" Harvard Business School Case 702-009, January 2002.
    • 09 Oct 2017
    • Research & Ideas

    Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

    to explore the impact of a specific media source on the business landscape. "Depending on what the media reports on, it can actually create reputational costs for firms," says Jonas Heese, an assistant professor in the... View Details
    Keywords: by Jen Deaderick; Media & Broadcasting
    • 06 Apr 2016
    • Research & Ideas

    Should Entrepreneurs Pitch Products or Ideas for Products?

    screenwriters, their most immediate problem is how to get the access, how to get their ideas heard” “From the buyer’s point of view, evaluating an idea not only involves physical costs and the opportunity View Details
    Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
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