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Show Results For
- All HBS Web
(9,614)
- People (41)
- News (3,263)
- Research (4,115)
- Events (42)
- Multimedia (163)
- Faculty Publications (2,882)
- July 2003 (Revised March 2004)
- Case
XM Satellite Radio (A)
By: David B. Godes and Elie Ofek
XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details
Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry
Godes, David B., and Elie Ofek. "XM Satellite Radio (A)." Harvard Business School Case 504-009, July 2003. (Revised March 2004.)
- December 1998 (Revised July 2000)
- Case
Implementing Strategies for Mobile Telephony: The Cases of BellSouth and U S WEST
By: Clayton M. Christensen
Recounts how BellSouth and US WEST developed and implemented their strategies for becoming major players in the mobile telephony business. Shows how initial success at BellSouth attracted more resources and aggressive investment, while initial failures at US WEST... View Details
- February 1994 (Revised July 2007)
- Case
Richard Jenkins
By: John J. Gabarro and Andrew P. Burtis
Written from the point of view of Richard Jenkins, the president of CelluComm. Presents his reflections on the series of events leading to the firing of one of CelluComm's general managers, Erik Peterson. A rewritten version of an earlier case. View Details
Gabarro, John J., and Andrew P. Burtis. "Richard Jenkins." Harvard Business School Case 494-113, February 1994. (Revised July 2007.)
- 01 Mar 2016
- News
Delivering Trust
and Jake are well aware of the stigma surrounding fertility issues in an era of “picture-perfect” social media identities. Creating a community where people can share their experiences while improving the outcome for themselves and others... View Details
Keywords: Julia Hanna
- January 2015 (Revised April 2025)
- Technical Note
FIELD Global Capstone: Orchestrating a Compelling Presentation
By: Jill Avery
This note was written to help you organize and orchestrate your FIELD Global Immersion final project presentation to your global partner. It is designed to illustrate ways to make your final presentation persuasive, inspiring, and powerful — a presentation with... View Details
Keywords: Presentation Skills; Communication; Communication Intention and Meaning; Communication Strategy; Interpersonal Communication; Management Skills
Avery, Jill. "FIELD Global Capstone: Orchestrating a Compelling Presentation." Harvard Business School Technical Note 315-085, January 2015. (Revised April 2025.)
- 09 Oct 2015
- News
Balancing Progress and Preservation
development should stop, but we also don’t believe that the city is a vast template where the real estate community should exercise its greatest fantasies at the expense of our architectural heritage.” To illustrate, Zuckerberg notes his... View Details
- December 2021
- Article
Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations
By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg
What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details
Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media
Schöne, Jonas Paul, Brian Parkinson, and Amit Goldenberg. "Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations." Affective Science 2, no. 4 (December 2021): 379–390.
- 20 Jul 2020
- News
Responding to Racism Amid a Pandemic; LGBT Alumni Take Pride Celebration Online
club acknowledges the critical and urgent need to improve its diversity and inclusion, and its unique potential for driving meaningful impact in both its communities and the organizations in which its members lead, govern, and serve,” say... View Details
Keywords: Margie Kelley
- Article
Why ‘Tell Them Something They Don't Know’ Is Bad Advice in B2B Sales
By: Frank V. Cespedes and Tracy DeCicco
Common advice in sales is to provide insights to customers during sales calls. But this advice generally stays at the level of “tell people something they don’t already know” and results in sales conversations littered with many irrelevant factoids. This article... View Details
Cespedes, Frank V., and Tracy DeCicco. "Why ‘Tell Them Something They Don't Know’ Is Bad Advice in B2B Sales." Harvard Business Review (website) (August 19, 2019).
- June 1981
- Article
Boundary Spanning Individuals: Their Role in Information Transfer and Their Antecedents
By: Michael Tushman and T. Scanlan
Keywords: Communication
Tushman, Michael, and T. Scanlan. "Boundary Spanning Individuals: Their Role in Information Transfer and Their Antecedents." Academy of Management Journal 24, no. 2 (June 1981): 289–305.
- 10 Feb 2020
- Working Paper Summaries
Fostering Perceptions of Authenticity via Sensitive Self-Disclosure
- 1979
- Book
Teaching Interpersonal Behavior
By: Michael B. McCaskey, John J. Gabarro and Louise Cahill-Dettrich
McCaskey, Michael B., John J. Gabarro, and Louise Cahill-Dettrich. Teaching Interpersonal Behavior. Englewood Cliffs: Prentice Hall, 1979.
- 16 Sep 2015
- News
Creating more effective content across all media
Associate Professor Thales Teixeira’s research into the economics of attention explores the ways in which companies can better communicate with buyers of goods and services in a marketplace cluttered with messaging across all media.... View Details
- 10 Apr 2013
- News
Tapped In
company's work with the resin that he discovered an opportunity for a unique social enterprise project. Called Green and Tapped Indian Community and launched in 2010, the program works with indigenous Mexican populations to plant new pine... View Details
- 01 Mar 2025
- News
Work of Art
Jason Price (MBA 2003) in the main gallery space at NXTHVN, the art community he cofounded in New Haven’s Dixwell neighborhood Trying to capture the scope of what’s going on at NXTHVN, the nonprofit arts and community organization Jason Price (MBA 2003) cofounded with... View Details
- 01 Sep 2007
- News
Global Outreach Program Planned for HBS Centennial
come together to plan an event or activity that will recognize and continue their ongoing commitment to social enterprise — a history that includes efforts as diverse as volunteer consulting, fundraising, community events and programs,... View Details
- 01 Dec 2017
- News
Examining the Magnitude of Syria’s Refugee Crisis
Syrian communities was phase one of a large-scale survey Fabbe conducted to gain insight into the effects of the war on those who had fled from the conflict at home. Throughout 2016, Fabbe’s research team conducted interviews with more... View Details
- 01 Sep 2014
- News
Feedback
supplemental video content online to those visiting theaters as well as an opportunity to watch the same movie with friends and family later at home? Or building online/offline communities around local theaters in addition to competing... View Details
- 07 Aug 2019
- News
“The Star of the North”
including Granite Equity itself, to be sustainable for 100 years or more); and investment in community (often businesses owners or senior officials contribute to the community financially and through... View Details
Keywords: Maureen Harmon
- 22 Mar 2011
- News