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Show Results For
- All HBS Web
(6,660)
- People (16)
- News (1,206)
- Research (4,514)
- Events (28)
- Multimedia (21)
- Faculty Publications (3,075)
- 07 Aug 2017
- Research & Ideas
'Be Yourself (Within Reason)' and Other Job Search Survival Tips
strategy, and develop a hobby—all to face weeks on the road interviewing at far-flung institutions. Rouen teaches in the Accounting and Management Unit, having recently completed his own job hunt, which brought him to Harvard. Although... View Details
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
can then pass that knowledge on to private-sector clients. "Green procurement policies had a combined effect that increased awareness of the LEED standard and fostered the development of complementary View Details
- 11 Mar 2001
- Research & Ideas
Wired and Black: Focus on Careers
New economy companies may be moving at the speed of light, but they still need managers who can get the job done, according to career development experts who spoke at the African-American Student Union conference, "The Digital... View Details
Keywords: by Carrie Levine
- 16 Nov 2021
- Blog Post
How HBS Supported My Career Transitions During and After Graduation
experience finding your first post-HBS job? Entering the job market in the summer of 2020 at the height of the pandemic was quite challenging. Nevertheless, I am very grateful for the resources HBS provided me both inside and outside the... View Details
- November 2001 (Revised November 2001)
- Supplement
Chad-Cameroon Petroleum Project
By: Benjamin C. Esty
Spreadsheet to (9-201-068). Download only. View Details
- 01 Jun 2004
- News
Merck’s Gilmartin on Vaccines, Global Health
thereby increasing competition, development, and production. Some of this activity, Gilmartin observed, could be stimulated by private-public partnerships and judicious government involvement in funding basic research and making binding purchase commitments where... View Details
- 01 Dec 2020
- News
Tried and Tested
on standardized tests can be found here. Zoë Cullen studies the design of labor markets and the choices of employers and labor platforms that affect matters of public interest, such as pay transparency, pay inequality, and... View Details
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
In trying to secure financial backing for a new product, independent innovators generally face the question of how much to invest in development before showing it around. Should they create, say, a working prototype (and maybe even... View Details
- July 1983 (Revised September 1986)
- Case
Johnson Wax: Enhance (B)
After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the... View Details
Keywords: Product Positioning; Marketing Strategy; Advertising; Product Development; Beauty and Cosmetics Industry
Clarke, Darral G. "Johnson Wax: Enhance (B)." Harvard Business School Case 584-009, July 1983. (Revised September 1986.)
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details
Keywords: by Jean Ayers
- 24 Oct 2012
- Research & Ideas
Want People to Save More? Send a Text
safety net for emergencies, but also would reduce financial stress and improve their quality of life. "In the private sector, a lot of startups fail, and the market provides a signal about whether the product is viable," says... View Details
Keywords: by Kim Girard
- 14 Feb 2007
- Op-Ed
Tata-Corus: India’s New Steel Giant
was to supplement the customer-facing front-end in the developed markets, with a lower-cost back-end in an emerging market. That is, TCL was trying to buy a sales and marketing structure and a set of brands.... View Details
Keywords: by Tarun Khanna
- March 2001 (Revised September 2005)
- Case
Madison Avenue: Digital Media Services (C)
By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow,... View Details
Keywords: Service Operations; Digital Marketing; Product Development; Growth and Development Strategy; Advertising Industry
Spear, Steven J., and Anne Karshis. "Madison Avenue: Digital Media Services (C)." Harvard Business School Case 601-077, March 2001. (Revised September 2005.)
- Profile
Jeremy Andrus
HBS Alumni of a certain vintage might recall a BusinessWeek article from a decade ago about the dismal job market for newly minted MBAs. Jeremy Andrus (MBA 2002) certainly does. Upon graduation, with no job offers, Andrus decamped to his... View Details
- 01 Dec 2016
- News
Case Study: Sweat the Technique
Above: Meridith Unger (left) and Nix’s business development director Sara Weber (MBA 2016) inspect a prototype (photo by Susan Young) Boston-based Nix is developing a disposable biosensor that gives users a... View Details
Keywords: Dan Morrell
- 01 Jun 2009
- Lessons from the Classroom
The Challenges of Investing in Science-Based Innovation
markets have tightened, it's the companies with highly differentiated products that will be able to not only weather this storm, but come out the other side" in a strong position, says Harvard Business School Professor of Management... View Details
- October 2022
- Case
Pricing at Echosec Systems
By: Elie Ofek, Marco Bertini, Annelena Lobb and Alexis Lefort
This case follows the evolution of pricing strategy at Echosec Systems, a Canadian open source intelligence firm. The case provides information on pricing as the company grows and diversifies its product offerings. View Details
Keywords: Marketing Strategy; Product Positioning; Price; Product Development; Information Industry; Canada; United States
Ofek, Elie, Marco Bertini, Annelena Lobb, and Alexis Lefort. "Pricing at Echosec Systems." Harvard Business School Case 523-052, October 2022.
- 01 Dec 2004
- News
Getting Personal
HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development... View Details
- 01 Jun 2016
- News
Rethinking Housing in the Motor City
Detroit needs more housing, says developer John Rhea (MBA 1992). That’s a counterintuitive idea for most people who have driven the streets of that shrinking city, passing thousands of vacant homes and nearly abandoned neighborhoods.... View Details
Keywords: April White
- 01 Mar 2018
- News
Realizing The Potential Of One Harvard
Collaboration Leads to New Programs for Business and Education Two new programs developed and led by HBS faculty in collaboration with colleagues from across Harvard University—one in business analytics and another in school... View Details