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  • All HBS Web  (6,304)
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  • March 1996 (Revised November 1997)
  • Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo
Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
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Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (C): Exploring New Media Opportunities." Harvard Business School Case 596-094, March 1996. (Revised November 1997.)
  • Web

Research in Action - Alumni

the origins of his research interests and taxation in a global context. Action Research to Put Health Care Ideas into Practice Professor Emeritus Robert Kaplan explains his action research, which aims to lower the cost of health care and... View Details
  • 21 Apr 2003
  • Research & Ideas

Will American Brands Be a Casualty of War?

outside the United States. The cost to the American economy could be far greater than the cost of war.—John Quelch But now a deepening opposition to American foreign policy is threatening the long-term... View Details
Keywords: by Sean Silverthorne
  • 25 Feb 2020
  • News

Why Layoffs are a Losing Strategy

into these outliers began in the late 2000s, after teaching the Malden Mills case in the MBA required course Leadership and Corporate Accountability. Most in the class believed Feuerstein had made a grave mistake; the decision had cost... View Details
Keywords: April White; Telecommunications; Information
  • Web

IT Strategy: Building a Smarter, Scalable Future in the Cloud | Information Technology

testing and iteration without significant capital investment, physical infrastructure, or long-term commitments. The cloud allows for seamless scaling based on demand, facilitates more efficient staff management of resources, and provides detailed View Details
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

renegotiations. Our results indicate that institutional managers that participate in loan renegotiations consequently trade in stock of the same company and outperform other managers by approximately 8.8% in annualized terms in the month following loan renegotiation.... View Details
Keywords: Martha Lagace
  • 25 Oct 2016
  • First Look

October 25, 2016

insulate consumers from cost sharing, thereby undermining insurers’ ability to influence drug utilization. We study the impact of copay coupons on branded drugs first facing generic entry between 2007 and 2010. To overcome endogeneity... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2009
  • News

Model Patient

health-care system is in critical condition: The cost of U.S. health care not only hampers its citizens’ well-being and the country’s ability to compete globally, but it also draws funding away from other sectors, such as education, where... View Details
Keywords: Garry Emmons; Health, Social Assistance
  • Web

Suppliers - Institute For Strategy And Competitiveness

carefully examine the outcomes relative to cost for every new drug and device introduced. Key Action Steps for Suppliers Base strategies on creating unique value for patients Focus on cycles of care rather than narrow product usage Sell... View Details

    Wallace R. Persons

    During his twenty year tenure, Persons took Emerson from a small fan and motor maker with sales of $50 million to a large diversified industrial manufacturer with sales of over $900 million. Noted for continuously cutting costs and... View Details
    Keywords: Fabricated Goods
    • 08 May 2019
    • News

    Fellowships Fuel a Passion to Help Underserved Communities

    of these experiences has cost ramifications,” she explains. “My fellowships have taken some of the pressure off. Otherwise, my choices would have been driven more by debt than by the difference I want to make in the world.” Asamoah... View Details
    • 25 May 2016
    • News

    FIELD 3: Taking Down Barriers

    list includes hundreds of the Fortune 1,000 (including GE, Microsoft, and Staples) as well as thousands of Main Street businesses. In addition to coleading HourlyNerd, Biederman volunteers as a fundraiser for his class. “I realize that the View Details
    • 01 Apr 2001
    • News

    Adventure in China

    commitment there (asking her only to repay its tuition costs plus interest), she worked at McKinsey for two years after graduation. Growing restless, she spent six months backpacking on her own through three continents, an experience that... View Details
    Keywords: Personal Services
    • 01 Dec 2014
    • News

    The Far-Reaching Impact of Fellowships

    Financial aid provides the foundation for HBS’s need-blind admission policy, ensuring that the cost of attending is not a barrier to entry into the MBA Program. By lessening the burden of debt, this support enables students to study at... View Details
    Keywords: fellowships
    • 01 Mar 2007
    • News

    HBS Issues Upbeat 2006 Annual Report

    billion, up 13 percent, reflecting strong returns and new gifts. The School’s operating expenses rose 12.4 percent to $345 million, with the growth primarily reflecting increased investments in Executive Education and HBSP, and inflationary pressure on fixed View Details
    Keywords: Colleges, Universities, and Professional Schools; Educational Services
    • 11 May 2010
    • First Look

    First Look: May 11

    Standard theories of corporate ownership assume that because markets are efficient, insiders ultimately bear agency costs and therefore have a strong incentive to minimize conflicts of interest with outside investors. We show that if... View Details
    Keywords: Martha Lagace
    • 10 Jul 2000
    • Research & Ideas

    IT Links for Boundaryless Companies

    "There are huge switching costs in information technology. If you're selling stuff, you can lock in the buyer around your proprietary standards. But the buyer has to beware they're not locking themselves into a closed standard.... View Details
    Keywords: by Kenneth Liss
    • 02 Mar 2015
    • Research & Ideas

    ‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

    most studies of the online threat begin. In most, though not all, retail verticals, online retailers can offer lower prices than brick-and-mortar retailers because of their lower cost structures. In the face of this price competition,... View Details
    Keywords: Re: Rajiv Lal; Retail
    • 01 Dec 2015
    • First Look

    December 1, 2015

    Statistics Survive Another Day: Using Changes in the Composition of Investments to Measure the Cost of Credit Constraints By: Garicano, Luis, and Claudia Steinwender Abstract—We introduce a novel empirical strategy to measure the size of... View Details
    Keywords: Sean Silverthorne
    • 11 Dec 2014
    • News

    Revolutionizing digital medical records

    coordinated, and lower-cost care. Bushkin expects MedKaz to revolutionize health care, bringing about changes in care quality and facilitating changes in the way care is delivered. With it, doctors can avoid medical mistakes and unnecessary tests that together View Details
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