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  • June 1994 (Revised September 1994)
  • Background Note

Commercializing Technology: Imaginative Understanding of User Needs

By: Dorothy A. Leonard
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
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  • 26 Oct 2016
  • News

Case Study: How Much Should a New CEO Shake Things Up?

  • 31 Jul 2024
  • Video

Ed Freeman: Can capitalism adapt to serve a changing world?

  • Portrait Project

Katie Rowe

I keep a “grrr” list. It has a simple premise: when I am frustrated by a failure of the healthcare system, I write it down. Every time something makes me think, “we could do that better,” it goes onto the list. Our patient does not have... View Details
  • 08 Sep 2014
  • Research & Ideas

The Strategic Way To Hire a Sales Team

Recruitment and selection are now more important for various reasons. Due to the data and analytical tasks facing many sales forces, productivity ramp-up times have increased. Each hire then represents a bigger sunk cost for a longer... View Details
Keywords: by Carmen Nobel
  • 01 Mar 2024
  • News

Counter Intelligence

When Pano Christou (AMP 195, 2018) was hired at Pret A Manger in 2000, the idea that he would one day run the entire company could not have been further from his mind. At the chain’s Carnaby Street shop, in London’s Soho district, the 22-year-old had enough work just... View Details
Keywords: Amy Crawford
  • 18 May 2022
  • Research & Ideas

Are Banks the ‘Bad Guys’? Overdraft Fees Are Crushing Low-Income Customers

result in banks charging consumers multiple overdraft fees rather than just one, draining significant cash from people living at the edge of their means at a time when inflation is further reducing their buying power. "The misconception... View Details
Keywords: by Rachel Layne; Financial Services
  • Portrait Project

Albert Chiu

COVID-19. As a chemical engineer, I designed the process to manufacture Moderna and Pfizer’s mRNA COVID-19 vaccines. I developed new technologies to improve how vaccines are manufactured and shortened production time in half for Operation... View Details
  • 13 Jul 2020
  • Research & Ideas

Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

and step up to make the kind of dramatic change we need to have in our society. Neeley: You think this time is different? Frazier: I'm not sure. I hope it's different. I'll tell you a quick little story. I was on CNBC recently talking... View Details
Keywords: by Staff; Pharmaceutical
  • Web

Publications - Institute For Strategy And Competitiveness

Shah, M.D.e, Thomas W. Feeley, M.D.f, Neema Navai, M.D. Objectives: Patients undergoing radical cystectomy represent a particularly resource-intensive patient population. Time-driven activity based costing (TDABC) assigns time to events... View Details
  • 16 Jun 2021
  • HBS Case

Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm

rebound a question of “when” rather than “if.” The future looks bright Now with an estimated $8 billion in cash on hand, Carnival seems well poised to recover—even if it takes some time before ships are sailing at regular rates again.... View Details
Keywords: by Michael Blanding; Travel
  • 19 Oct 2022
  • Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

many times your cofounding team will disagree on things—from product and hiring decisions to operating procedures and a fundraising strategy—and how you process these decisions together is fundamental to a healthy cofounding relationship.... View Details
Keywords: by Julia Austin
  • 2022
  • Book

L'entreprise, une affaire de cœur

By: Hubert Joly and Caroline Lambert
A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details
Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change
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  • 2020
  • Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Keywords: Economy; Advertising; Spending; Media
Related

    The Heart of Business—Leadership Principles for the Next Era of Capitalism

    How to unleash “human magic" and achieve improbable results.

    Having recently stepped down as Chairman and CEO of Best Buy, Joly shares the leadership principles – illustrated by multiple vivid and concrete stories -- that underpinned... View Details

    • Web

    Health Care - Faculty & Research

    to translate intention into impact. Early results from BMC include eliminating racial disparities in urgent cesarean section response times and cutting diabetes-related inequities in half—demonstrating the framework’s promise as a guide... View Details
    • Web

    Research Staff Services - Faculty & Research

    ongoing support and guidance on issues that surface with faculty or RAs to help ensure the most effective and productive working relationship. RSS manages every aspect of recruiting and managing staff that support the research endeavors of the faculty with the optimal... View Details
    • 07 Apr 2023
    • Research & Ideas

    When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

    investments, the researchers matched each crypto mention in their sample with daily price tickers from CoinGecko, a website that tracks crypto data, and then calculated returns over time periods from two to 90 days. The 35,569 tweets they... View Details
    Keywords: by Kristen Senz
    • 22 Apr 2019
    • Research & Ideas

    Why Salespeople Struggle at Leading

    the work of winning deals on their own. By letting go of micromanaging every transaction, a manager’s time is freed up to immerse themselves in other duties, like developing a staff they can delegate more responsibility to and making... View Details
    Keywords: by Dina Gerdeman
    • 26 May 2023
    • Blog Post

    Bringing Space Tech Back to Earth

    budget to directors and justifying why you need each purchase requires not only good financial skills to make sure you’re not overpaying, but also good engineering skills to know what you need in the first place.” Sweeney finished her View Details