Publications

January 2020
Case

Ureed.com: The Marketplace for Language

By: Ashley V. Whillans, Esel Çekin and Alpana Thapar

Jordanian entrepreneur, Nour Al Hassan, founded Tarjama in 2008, tapping into an underserved and high demand need: Arabic translation service. Its lean model comprised of hiring full-time employees, mainly women, who worked from home. It steadily grew over the... View Details

Keywords: Language Translation; Freelancers; Entrepreneurship; Human Resources; Management; Expansion; Quality; Growth and Development Strategy

January 2016 (Revised December 2024)
Case

Airbus Versus Boeing (A)

By: Ramon Casadesus-Masanell

Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop... View Details

Keywords: Business Model; Decision Choices and Conditions; Competition; Cooperation; Strategy; Air Transportation Industry

October 2013
Article

Shattering the Myth of Separate Worlds: Negotiating Non-Work Identities at Work

By: Lakshmi Ramarajan and Erin M. Reid

How much of our self is defined by our work? Fundamental changes in the social organization of work are destabilizing the relationship between work and the self. As a result, parts of the self traditionally considered outside the domain of work, i.e., "non-work"... View Details

Keywords: Identity; Diversity; Strategy; Jobs and Positions; Work-Life Balance

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18 Dec 2006
Lessons from the Classroom

Grooming Next-Generation Leaders

as foundational skills, critical business functions, strategy formulation and implementation, and personal leadership. For the organization, according to Sasser View Details

Keywords: by Martha Lagace

July 1967 (Revised September 1982)
Case

Head Ski Co., Inc.

By: Howard H. Stevenson

Describes the development of the company to its present preeminence in high-priced skis and the avenues that it can follow to obtain new growth. View Details

Keywords: Business Growth and Maturation; Growth and Development Strategy; Manufacturing Industry; Sports Industry

17 May 2011
First Look

First Look: May 17

reflected both home country subsidies for wind energy and strong local content policies, while successful firms pursued successful strategies to acquire technologies and View Details

Keywords: Sean Silverthorne

December 2000 (Revised March 2001)
Case

DoubleTwist, Inc.

By: Joseph L. Bower and Christina L. Darwall

John Couch, CEO of DoubleTwist, has transformed a software products company into an Internet application service provider, racing to provide databases and tools for those working to explore the human genome. Crafting strategy and building organizational capability are... View Details

Keywords: Growth Management; Product Development; Organizational Change and Adaptation; Corporate Strategy; Customization and Personalization; Information Technology Industry

06 Mar 2014
HBS Seminar

Dina Pomeranz, Harvard Business School

Teaching Interest

Large-Scale Investment (LSI, MBA Elective Curriculum)

By: Benjamin C. Esty

Large-Scale Investment (LSI) is a case-based course about project finance that is designed for second-year MBA students. Project finance involves the creation of a legally independent project company financed with nonrecourse debt for the purpose of investing in a... View Details

Keywords: Project Finance; Corporate Finance; Corporate Governance; Valuation; Capital Budgeting

October 2023
Case

Driving Sustainability at AB InBev

By: Ethan Rouen and Antonio Manuel Oftelie

It was the height of the summer in 2022, and Michel Doukeris, the CEO of Anheuser-Busch InBev (AB InBev), and Peter Kraemer, the company’s Chief Supply Officer, gazed across the vast desert surrounding Zacatecas, Mexico. They were visiting their Grupo Modelo Brewery,... View Details

Keywords: Innovation; Transformation; Decisions; Environmental Sustainability; Leading Change; Growth Management; Business Model; Food and Beverage Industry; Mexico

December 1986 (Revised January 1988)
Case

Hewlett-Packard: Manufacturing Productivity Division (C)

By: Benson P. Shapiro and Lawrence B. Levine

Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the... View Details

Keywords: Business Divisions; Marketing; Marketing Strategy; Production; Organizational Culture; Research and Development; Sales; Integration; Manufacturing Industry

April 2024
Case

Qualcomm, Inc. in 2024

By: David B. Yoffie and Sarah von Bargen

Qualcomm was facing a new era in 2024. After a judge’s adverse anti-trust decision almost destroyed Qualcomm’s business model, the company was victorious on appeal. The new CEO was optimistic about new growth opportunities in technologies such as 5G, AI, and augmented... View Details

Keywords: Business Model; Lawsuits and Litigation; Growth and Development Strategy; Organizational Change and Adaptation; Valuation; Technology Industry; United States; China

March 1998 (Revised May 2007)
Case

Tyco International

By: Cynthia A. Montgomery, Robert E. Kennedy, Lisa J. Chadderdon and Hal Hogan

Tyco, a diversified U.S. conglomerate, has grown rapidly for more than 20 years. This case examines Tyco's acquisition strategy as well as its internal control systems. View Details

Keywords: Business Conglomerates; Growth and Development Strategy; Growth Management; Corporate Strategy; Business or Company Management; Mergers and Acquisitions; Business Strategy; Manufacturing Industry; United States

29 Feb 2016
HBS Case

Bigbelly's Big Bet on the Digital Trash Can

strategy is selling cities on something citizens need. In Bigbelly’s case, the company aims to leverage the power and connectivity already embedded in the waste stations for a public increasingly hungry for... View Details

Keywords: by Michael Blanding; Energy

June 2018 (Revised January 2019)
Case

Membership Rewards® from American Express

By: Shelle Santana, Frances X. Frei and Lauren G. Pickle

Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details

Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States

Ethan Bernstein (@ethanbernstein) is an associate professor in the Organizational Behavior unit at Harvard Business School. He has spent his career researching novel talent management practices and their effect on employee behavior, collaboration, and performance.... View Details

October 2005 (Revised August 2006)
Case

Perelson Weiner LLP

By: Thomas J. Steenburgh and Das Narayandas

Perelson Weiner LLP, a successful accounting firm in New York City, is re-evaluating its incentive strategy as it makes plans to grow its business. View Details

Keywords: Accounting; Growth and Development; Compensation and Benefits; Management; Planning; Sales; Motivation and Incentives; Corporate Strategy; Accounting Industry; New York (city, NY)

July 2008 (Revised December 2009)
Case

Infosys' Relationship Scorecard: Measuring Transformational Partnerships

By: Francisco de Asis Martinez-Jerez, Robert S. Kaplan and Katherine Miller

This case analyzes Infosys' innovative approach to measuring performance in client relations. Infosys' strategy is evolving to build transformational partnerships from its original position as an outsourcer of end-to-end IT projects. A transformational partner helps... View Details

Keywords: Partners and Partnerships; Performance Evaluation; Attorney and Client Relationships; Job Cuts and Outsourcing; Balanced Scorecard; Competitive Strategy; Commercialization; Competitive Advantage; Economic Growth; Growth and Development Strategy; Consulting Industry; Information Technology Industry; India