Publications

November–December 2022
Article

Your Company Needs a Space Strategy. Now.

By: Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack and Brendan Rosseau

Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in... View Details

Keywords: Space Strategy; Emerging Markets; Natural Resources; Analytics and Data Science; Organizational Change and Adaptation; Adaptation; Competition; Aerospace Industry

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September 2021 (Revised December 2021)
Case

Telepass: From Tolling to Mobility Platform (Abridged)

By: Chiara Farronato, Stefano Denicolai and Sarah Mehta

Telepass, until very recently the sole processor of electronic toll payments on Italy’s highways, has ambitions beyond tolling. Since the mid-2010s, the company has been expanding into adjacent services. In 2017, Telepass launched TelepassPay—a mobile payment... View Details

September 2021 (Revised December 2021)
Case

Telepass: From Tolling to Mobility Platform

By: Chiara Farronato, Stefano Denicolai and Sarah Mehta

Telepass, until very recently the sole processor of electronic toll payments on Italy’s highways, has ambitions beyond tolling. Since the mid-2010s, the company has been expanding into adjacent services. In 2017, Telepass launched TelepassPay—a mobile payment... View Details

02 Jul 2018
Research & Ideas

Corporate Tax Cuts Don't Increase Middle Class Incomes

Halfpoint In the worlds of economic theory and conservative political orthodoxy, corporate tax cuts, such as the 2017 tax reform in the United States, should create benefits beyond businesses. As the thinking goes, middle class workers... View Details

Keywords: by Roberta Holland

September 2024
Case

Faena: Magic in Mid-Miami Beach

By: Robin Greenwood, Denise Han, Dave Habeeb and Ruth Page

The link to this multimedia case should be provided to students in advance as preparation for classroom case discussion.

This multimedia case follows real estate developer Alan Faena as he expanded his luxury development business from Argentina to the... View Details

Web

Food & Agriculture - Business & Environment

“Farmers and agricultural lands are a particularly hopeful opportunity to bend the arc of climate change while restoring resiliency to farms and farmers. Slowing climate change requires innovating to harness... View Details

27 Mar 2018
First Look

First Look at New Research, March 27, 2018

opportunity enable the rise of new entrants or reinforce the position of incumbents? Research on this classic topic often ignores the high costs View Details

Keywords: Sean Silverthorne

March 22, 2022
Article

The Great Resignation or the Great Rethink?

By: Ranjay Gulati

Unsettled by the pandemic, most people are considering our jobs with fresh perspective. Some are quitting, in what has been dubbed the Great Resignation. But, for many, it’s more of a Great Rethink. Do we really like our employers’ culture? Do we feel that we’re fairly... View Details

Keywords: Employees; Personal Development and Career

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May 2019
Article

A Counterfeit Competence: After Threat, Cheating Boosts One's Self-Image

By: S. Wiley Wakeman, Celia Moore and F. Gino

In six studies, we show that after experiencing a threat to their abilities, individuals who misrepresent their performance as better than it actually is boost their feelings of competence. We situate these findings in the literature on self-protection. We show that... View Details

Keywords: Cheating; Self-perception; Self-protection; Competency and Skills; Identity; Perception; Performance

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November 2008 (Revised August 2011)
Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery

This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details

Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry

Web

Business & Environment - Faculty & Research

schemes which caused further environmental damage co-created by business and governments. As globalization resumed from the 1980s, renewed economic growth and consumerism resulted in mountains of waste in increasingly polluted cities.... View Details

August 2016
Case

VMD Medical Imaging Center

By: Susanna Gallani and Eva Labro

VMD Medical Imaging Center, a local independent provider of medical imaging services, is facing some important challenges. Despite efficiency improvements and cost cutting initiatives carried out over the past few years, their profitability is shrinking; their prices... View Details

Keywords: Costing; Death Spiral; Transfer Pricing; Activity Based Costing and Management; Competitive Strategy; Medical Specialties; Health Industry

October 1990 (Revised July 1991)
Case

Zenith: Marketing Research for High Definition Television (HDTV)

Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various... View Details

Keywords: Technological Innovation; Research; Marketing; Television Entertainment; Electronics Industry

14 Oct 2021
In Practice

Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return

Offices may look just as they did in March 2020, but many companies attempting to welcome workers back are finding that the rules of engagement have changed. For many employees, the sweet freedom of remote... View Details

Keywords: by Kristen Senz

16 Jan 2018
Blog Post

How Can I Prepare to Apply for Financial Aid at HBS?

While the financial aid process begins after you’ve been accepted at HBS, there is a lot you can do in the months (and even years) beforehand to put yourself in the best position to access funding. HBS will help you meet your full financial need through a combination... View Details

September 2020
Case

Getaway

By: Ryan W. Buell and Amy Klopfenstein

Since its founding, Getaway’s service offering – tiny, modern cabins in the woods, located within a two-hour drive of major metropolitan areas – had been met with tremendous demand. Overworked and overconnected city dwellers reveled in the opportunity to take a break... View Details

Keywords: Entrepreneurship; Service Operations; Management; Demand and Consumers; Marketing; Strategy; Accommodations Industry

February 2019
Teaching Note

Talent@Tencent

By: Tarun Khanna

Late in 2016, two senior human resources (HR) executives at Tencent Holdings (Tencent), China’s leading Internet services firm, are assessing the effectiveness of the company’s talent management practices in responding to Tencent’s sustained hypergrowth. Over the... View Details

Keywords: Talent and Talent Management; Employees; Retention; Entrepreneurship; Employee Relationship Management; Web Services Industry; China