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  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

the researchers recently wrote in a GfK Marketing Intelligence Review article called "Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web." In the last decade, marketers have used digital media... View Details
Keywords: by Dina Gerdeman; Advertising
  • 14 Dec 2011
  • Research & Ideas

The New Measures for Improving Nonprofit Performance

substantial investment of $3 million to $5 million and work extensively with the management team as strategic advisors to help them build that organization. And in fact, some of our investment partners have... View Details
Keywords: by Julia Hanna
  • 10 Oct 2007
  • Research & Ideas

“Blank” Inside: Branding Ingredients

the quality of what's inside. We need the assurance of the Sunkist brand. A variant on this theme is ingredient branding: putting the brand of an ingredient on the outside of a product to increase its appeal. When is the provider of the final product or View Details
Keywords: by John Quelch; Aerospace; Consumer Products
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

Privado y las Responsabilidades Públicas: El Rol de las Soluciones Comerciales en la Temática Social Authors:Michael Chu Publication:Chap. 1 in Negocios Inclusivos y Creación de Empleo. Madrid: Universidad Complutense de Madrid, forthcoming Abstract In today's world,... View Details
Keywords: Sean Silverthorne
  • 29 Oct 2000
  • Research & Ideas

Building a Powerful Prestige Brand

and other outlets that sold only cosmetics. Equally important, she thought most women would rather learn to make themselves more beautiful than pay expensive beauticians to do this. She thus eschewed the early selling View Details
Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

of rapid profit improvement. The question facing CEO Thomas J. Wilson was how to maintain the momentum. This case tracks the evolution of Allstate's strategy over 20 years, examining the logic behind the strategic changes, View Details
Keywords: Martha Lagace
  • 15 Sep 2011
  • Research & Ideas

High Ambition Leadership

and physical assets, not creating social value." Higher-ambition leaders, as the authors call them, also make decisions about long-term relationships with all their stakeholders in mind. "Consider United Stationers' View Details
Keywords: by Martha Lagace
  • August 2020 (Revised January 2021)
  • Supplement

Facelift at Olay (B)

By: Sunil Gupta, Rajiv Lal and Olivia Hull
This supplement to Facelift at Olay (A) explains the major steps Procter & Gamble’s skincare brand Olay took to reverse several years of declining sales. View Details
Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Strategy; Competitive Advantage; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio
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  • 28 May 2019
  • News

Case Study: Building the Base

Illustration by Edmon de Haro Illustration by Edmon de Haro The idea for the Portland, Oregon–based digital media startup News Bling was born out of the late-night hours of November 8, 2016, when Nupur Patel (MBA 2017) rubbed the fog of... View Details
Keywords: Jen McFarland Flint; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services
  • Web

Staff Directory | Baker Library

records and special collections materials throughout the digital stewardship lifecycle. He also collaboratively develops Harvard Library-wide strategy for stewardship of... View Details
  • 05 Jan 2010
  • First Look

First Look: January 5

strategy to provide textbooks for college accounting courses. The Joffes are trying to raise private equity financing, but market conditions have made it difficult and the company is at risk of exhausting... View Details
Keywords: Martha Lagace
  • 22 Aug 2006
  • First Look

First Look: August 22, 2006

technological development, corporate strategy, and organizational change. Viewing cartels only as a "conspiracy against the public" short-circuits many important questions and obscures the great... View Details
Keywords: Martha Lagace
  • 01 Jul 2019
  • Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

Harvard Business School Working Knowledge. [Image: baona] Related Reading Are You a Digital Manager? What’s Really Disrupting Business? It’s Not Technology How Uber, Airbnb, and Etsy Attracted Their First... View Details
Keywords: by Danielle Kost; Travel; Tourism
  • 23 Sep 2014
  • First Look

First Look: September 23

individuals, and a purely peer-based performance review and stack ranking. As customer demand and market forces draw Valve into hardware in 2013, Valve questions whether their... View Details
Keywords: Sean Silverthorne
  • September 2007 (Revised January 2009)
  • Case

Reading Rehabilitation Hospital: Implementing Patient-Focused Care (A) (Abridged)

By: Roy D. Shapiro
Reading Rehab Hospital has experimented with a popular concept in health care--patient-focused care--intended to increase quality and reduce costs by organizing care delivery around particular diagnoses or "service lines," rather than around the functions or... View Details
Keywords: Health Care and Treatment; Medical Specialties; Quality; Cost; Management Practices and Processes; Business Strategy; Service Delivery; Health Industry
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  • 24 Sep 2001
  • Research & Ideas

Why the Internet Doesn’t Change Everything

deal of time trying to concoct a strategy for dealing with this unsettling cyber-priest. But there really wasn't much that they could do, so they left Gaillot and his liberal site alone. Partenia had won. In... View Details
Keywords: by Debora L. Spar
  • June 2009 (Revised July 2010)
  • Case

Microfin

By: Michael Chu and Enrique Kramer
The case presents the management dilemmas of a new institution in an undeveloped microfinance market in Latin America. Supported by a globally recognized industry player, it is the result of the efforts of two fledgling local entrepreneurs with a business model they... View Details
Keywords: Business Model; Developing Countries and Economies; Social Entrepreneurship; Microfinance; Governing Rules, Regulations, and Reforms; Industry Structures; Competitive Strategy; Financial Services Industry; Latin America
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  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

March 27, 2017 Harvard Business Review How the Water Industry Learned to Embrace Data By: Cespedes, Frank V., and Amir Peleg Abstract—Most current talk about “big data” seems to assume the disintermediation or replacement of physical... View Details
Keywords: by Sean Silverthorne
  • March 2011 (Revised January 2015)
  • Teaching Note

The IASB at a Crossroads: The Future of International Financial Reporting Standards

By: Karthik Ramanna
Teaching Note for 111084 and 113089. View Details
Keywords: Growth and Development; Strategy; Corporate Governance; Fair Value Accounting; Financial Reporting; Standards; Problems and Challenges; Emerging Markets; Financial Services Industry; China
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  • January 2000 (Revised March 2000)
  • Case

Cachet Technologies

By: Paul A. Gompers and Howard Reitz
Describes the decision facing Danny Lewin, Jonathan Seelig, and Tom Leighton, the founders of Cachet Technologies, an MIT spin-out. The firm has done poorly in the annual MIT business plan competition and the founders have to decide whether to continue. View Details
Keywords: Decision Making; Business Startups; Business Plan; Failure; Cooperative Ownership; Business Strategy; Financial Services Industry
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