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Show Results For
- All HBS Web
(6,673)
- People (16)
- News (1,205)
- Research (4,509)
- Events (28)
- Multimedia (21)
- Faculty Publications (3,070)
- 06 May 2002
- What Do You Think?
What’s Driving the “New Marketing?”
boundaries and fuses various functions of a firm together (as well as a firm with its customers, suppliers, and partners) may suggest that marketing as we knew it has become so identified with the View Details
Keywords: by James Heskett
- Career Coach
Pamela Harder
Pam (HBS / HKS ‘13, Stanford ‘08 Economics) has spent the last 12 years working at the nexus of business and government. Currently, she runs Virginia's state-wide economic development talent investment strategy. As a Managing Director... View Details
- 01 Sep 2017
- News
City of Dreams
planning and implementation for a 15-year, $40 billion initiative with the goal of creating sustainable development and economic revitalization for Colombo and its surrounding provinces, population 5.8 million. It’s why he has returned to... View Details
Keywords: Julia Hanna; photographed by Alice Carfrae; Sri Lanka; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development
- 01 Mar 2010
- News
Slum for Sale
Hollen, is at a critical juncture: Weighing the cost of capital, construction, and expected market prices for developed units, should Hollen meet the government’s minimum bid for one of five View Details
Keywords: Julia Hanna; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development
- 01 Dec 2020
- News
Tried and Tested
on standardized tests can be found here. Zoë Cullen studies the design of labor markets and the choices of employers and labor platforms that affect matters of public interest, such as pay transparency, pay inequality, and... View Details
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
If knowing what customers need is marketing gold, pinpointing exactly when they need it may just be platinum. Services that become part of a customer’s routine may deliver advantages beyond repeat business for a company, Harvard Business... View Details
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
become more frequent as well—and technology develops to protect users from unwanted intrusions. A market in access and identity results. Property exchanges. As with Napster, Craigslist, and eBay, people... View Details
- 08 Dec 2015
- Research Event
Research Trends Discussed at India and South Asia Conference
Initiative's Creating Emerging Markets project, in which business leaders in Africa, Asia, and Latin America discuss their experiences growing businesses amid the opportunities and uncertainties of View Details
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
hit. In its first two years on the market, Sony sold out its limited production of 100,000 units. During what amounts to a five-year market test of a flawed technology, Sony has gathered invaluable consumer feedback to guide continued... View Details
Keywords: by Youngme Moon
- Student-Profile
Ta-Wei "David" Huang
As a data scientist, David Huang (he/him) spent much of his time analyzing customer¬ data to provide personalized experience and improve long-term customer values for companies in different industries. As David explains, “I loved View Details
- 01 Jun 2014
- News
Net Gains
the league, which includes everything from marketing communications to information technology to pure international business. It's this last responsibility that has Tatum really animated. "When you look at the opportunity we have to grow... View Details
Keywords: Dan Morrell
- 01 Jun 2000
- News
Q & A: Gustavo Herrero
persistent market imperfections -- the WTO has yet to make its mark, and industrialized countries have been slow to dismantle their protectionist schemes -- unemployment and current account deficits continue to be problems in many... View Details
Keywords: Garry Emmons
- 01 Dec 2016
- News
Case Study: Sweat the Technique
Above: Meridith Unger (left) and Nix’s business development director Sara Weber (MBA 2016) inspect a prototype (photo by Susan Young) Boston-based Nix is developing a disposable biosensor that gives users a... View Details
Keywords: Dan Morrell
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing KnowHow, for Harvard Business. It is reprinted on HBS Working Knowledge.Customers are the source of all cash... View Details
Keywords: by John Quelch
- 01 Feb 2000
- News
Better Mousetraps: At Product Design Fair, Student Ideas Get Real
Actually, we like to see them fail as often and as early as possible," Assistant Professor Stefan H. Thomke said with a wink as he watched students in his elective MBA course Managing Product Development (MPD) set up their display booths... View Details
Keywords: Margie Kelley
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
Industrial Era, product innovation and operations management predominated. Product innovation ensured the continuous flow of new products that would sustain growth or market share or both. Operations management ensured that costs and... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
the summer issue of Marketing Science. Elberse discusses her research on the entertainment industry in this e-mail interview. Salls: Briefly describe the state of the motion picture industry today. Elberse: The U.S. theatrical motion... View Details
- Student-Profile
Ximena Garcia-Rada
developed a strong interest in behavioral economics and set her sights on business school doctoral programs where she could engage in research that would have important theoretical and practical implications. The HBS View Details
- 27 Nov 2017
- Research & Ideas
Beware the Lasting Impression of a 'Temporary' Selfie
the United States of America. “The temporariness induces you to take more risks—to share more risqué or uninhibited content” The paper, titled Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions, was written by Reto Hofstetter, a... View Details
Keywords: by Rachel Layne
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
When electronic cigarettes first appeared a little over a decade ago, they were hailed by many as a godsend: a tool to help smokers quit while mitigating the most harmful effects of tobacco. "The [e-cigarette] market is producing, at... View Details