Publications

06 Nov 2020
News

Signal Boost

like implicit bias and the actions you can take as an individual or as an organization or as a community to be more welcoming,” says Lara. “I get employers telling me, ‘Well, you know, we tried hiring diverse people but they don’t stay.’... View Details

Article

Why ‘Tell Them Something They Don't Know’ Is Bad Advice in B2B Sales

By: Frank V. Cespedes and Tracy DeCicco

Common advice in sales is to provide insights to customers during sales calls. But this advice generally stays at the level of “tell people something they don’t already know” and results in sales conversations littered with many irrelevant factoids. This article... View Details

Keywords: Sales; Interpersonal Communication; Communication Strategy

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16 Dec 2014
News

Laying the foundation for a better understanding of Japan

students will be our future leaders. I would like to increase the number of cases on Japanese companies so that they really understand Japan,” explains Sato. Drawing on his experience as a partner in an executive search firm, Sato cultivates strong relationships within... View Details

24 Apr 2014
News

Addressing the housing needs of India’s poor

community engagement, design, and affordability as the key elements of improving housing conditions for the poor. It provides an alternative to traditional models of mass-housing developments that lead to social exclusion. “We envisioned... View Details

24 Apr 2014
News

Climate change as must-see TV

climate change story to a broad public—especially those who “may not be convinced of the issue or understand its urgency.” Abbasi secured backing from HBS alumni to support the series, and hopes to enlist the HBS alumni community in the... View Details

03 Aug 2016
Research & Ideas

Ominous Background Music Is Bad for Sharks

Sharks have been stigmatized on screen for decades, from the 1975 movie Jaws, in which a gigantic great white shark terrorizes a resort island off the coast of Massachusetts, to the 2013 movie Sharknado, in which the eponymous spout of shark-infested seawater... View Details

Keywords: by Carmen Nobel; Media & Broadcasting

24 Apr 2014
News

Creating a more just and celebrated multicultural world

products are sold at Whole Foods, specialty stores, and online. Endline’s approach to chocolate is “colorful, whimsical, and playful.” The reusable, recyclable tins that serve as sweetriot’s packaging feature artwork submitted by art schools and View Details

01 Dec 2022
News

The Potential of Business to Improve Lives

says, people throughout the business community are interested in diversity in the workplace and looking to scholars to guide their decision making. Studying the complex and multifaceted topic requires a group of investigators from a wide... View Details

Keywords: April White

October 2019 (Revised January 2020)
Technical Note

5G Wireless Technology, 2019

By: David B. Yoffie, Roneal Desai and Lili Ouyang

This Note explores the technology and economics of emerging 5G networks. View Details

Keywords: Technology Change; Information Technology; Strategy; Technological Innovation; Communications Industry

July 2003 (Revised March 2004)
Case

XM Satellite Radio (A)

By: David B. Godes and Elie Ofek

XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details

Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry

December 1998 (Revised July 2000)
Case

Implementing Strategies for Mobile Telephony: The Cases of BellSouth and U S WEST

By: Clayton M. Christensen

Recounts how BellSouth and US WEST developed and implemented their strategies for becoming major players in the mobile telephony business. Shows how initial success at BellSouth attracted more resources and aggressive investment, while initial failures at US WEST... View Details

Keywords: Investment; Growth and Development Strategy; Resource Allocation; Outcome or Result; Opportunities; Expansion; Mobile Technology; Communications Industry

February 1994 (Revised July 2007)
Case

Richard Jenkins

By: John J. Gabarro and Andrew P. Burtis

Written from the point of view of Richard Jenkins, the president of CelluComm. Presents his reflections on the series of events leading to the firing of one of CelluComm's general managers, Erik Peterson. A rewritten version of an earlier case. View Details

Keywords: Resignation and Termination; Management Teams; Rank and Position; Communications Industry

03 Mar 2016
News

3-Minute Briefing: Pamela Meyer (MBA 1986)

sabotage these moments through passive-aggressive behavior. What you need are the three Ts. Transparency for openly communicating your goals, concerns, disappointments, and expectations. Trust for the small, significant circle of people... View Details

Keywords: Julia Hanna

Profile

Kamen Bliznashki

contributes to a well-rounded, cross-functional set of abilities, and the case method imbues a sense of humility, an open mind, and an ability to succinctly construct a persuasive argument. And, the community of classmates, alumni, and... View Details

Keywords: Energy / Extractive Minerals; Manufacturing

Profile

Chao Zeng

communications skills. Finally, HBS is a platform for being more global, not only through classes, but in after-class activities like the Asia Business Conference or going to Brazil in FIELD to do a consulting project. By doing business... View Details

Keywords: Manufacturing/Energy; Financial Services

01 Dec 2010
News

You Are What You Eat

destructive, and unsustainable,” he said. “Our treatment of livestock reflects the public worldview of self-interest and greed.” Until the modern era, Hodges asserted, farmers and keepers of livestock understood “the importance of sustainable husbandry and of human... View Details

Keywords: agricultural intensification; Animal Production and Aquaculture; Agriculture

09 Mar 2021
News

Addressing Education Inequities Exacerbated by the Pandemic

goes to education—about $800 million. Business people are also allocating a lot of private philanthropy money. JOSEPH FULLER Professor of Management Practice and Co-chair of HBS’s Managing the Future of Work project The funding mechanisms for K–12 education create... View Details

Keywords: Jennifer Gillespie

April 2023
Case

Twitter: The Freedom to Speak Freely and Be Heard

By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin

In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his... View Details

Keywords: Values and Beliefs; Acquisition; Social Media; Power and Influence; Communications Industry; Communications Industry; Communications Industry; United States