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Show Results For
- All HBS Web
(9,353)
- People (40)
- News (3,121)
- Research (4,037)
- Events (41)
- Multimedia (134)
- Faculty Publications (2,790)
- March 2016 (Revised May 2018)
- Case
ASOS PLC
By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United Kingdom; England; London
Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)
- 21 Sep 2020
- Research & Ideas
Are You Sabotaging Your Own Company?
“Sometimes when things go wrong, an organization needs to look at whether the problems are self-inflicted. The way things are handled in some organizations, the way decisions are made, and the way people View Details
Keywords: by Dina Gerdeman
- Web
Seminars & Conferences - Faculty & Research
Accounting & Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students More Local Events Local Community Events Harvard Wyss institute- upcoming events Berkman Center for Internet View Details
- 20 Oct 2023
- News
Highlights from the Fall 2023 Alumni Board Meeting
On the evening of Wednesday, October 11, Alumni Board members joined with current HBS students in the Spangler Center for "A Conversation about Life Lessons", which was led by Leslie Perlow, the Konosuke Matsushita Professor of Leadership. This October, more than 75... View Details
- 09 Nov 2022
- Blog Post
Building Community: Meet the HBS Latino Student Organization Leadership
related to MBA Admissions, alumni engagement, career development, and more to advocate for and empower the Latino community on campus and beyond.... View Details
- 02 Apr 2001
- Research & Ideas
Not All M&As Are Alike—and That Matters
acquired 62 companies, as it races to dominate the Internet server and communication equipment fields. From the target company's point of view, an acquisition is often desirable, since it takes a massive... View Details
Keywords: by Joseph L. Bower
- 01 Nov 2022
- What Do You Think?
Why Aren’t Business Leaders More Vocal About Immigration Policy?
reported that, “ my entire team has reported registering for virtual conferences but not really feeling they could fully set aside time to engage fully as they would if they traveled to a conference.” William Cottringer added, “I have found that team building View Details
Keywords: by James Heskett
- Profile
Jean Luo
things and see how I liked entrepreneurship.” As early as November in her RC year, Jean began Outdoor Pass, an application that uses machine learning and social graphs to help users identify View Details
- 01 Jun 2007
- What Do You Think?
How Should Pay Be Linked to Performance?
required." Whether this is the case or not, several voiced the need to link pay to both financial and non-financial performance measures. As Ellis Baxter put it, " sanity is paying for what you want to have done ." Karla... View Details
Keywords: by Jim Heskett
- 26 Mar 2006
- Research & Ideas
The Office of Strategy Management
distinct advantage. These organizations have found ways to describe and communicate their strategies using powerful and tested approaches. They have recognized the need to make... View Details
Keywords: by Martha Lagace
- Web
Seminars & Conferences - Faculty & Research
Technology & Operations Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students More Local Events Local Community Events Harvard Wyss institute- upcoming events Berkman Center for Internet View Details
- 01 Jun 2024
- News
Alumni Achievement Awards 2024
Photographed by Susan Young; Edited by Julia Hanna MORE ON THE RECIPIENTS Read more about the 2024 recipients, and learn about past recipients. ALUMNI ACHIEVEMENT AWARDS SITE MORE ON THE RECIPIENTS Read more about the 2024 recipients, and learn about past recipients.... View Details
- 11 Mar 2024
- Blog Post
A Day in the Life: Ben Hsieh
active debate on whether companies have primary responsibility to their shareholders (as in the U.S.) or a multi-faceted responsibility to employees, customers, the broader community (as written into the law to varying degrees in the UK... View Details
- Web
Seminars & Conferences - Faculty & Research
Strategy Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students More Local Events Local Community Events Harvard Wyss institute- upcoming events Berkman Center for Internet and... View Details
- Web
Seminars & Conferences - Faculty & Research
Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students More Local Events Local Community Events Harvard Wyss institute- upcoming events Berkman Center for Internet and... View Details
- Web
Online Business Strategy Course | HBS Online
business owner and tech entrepreneur from Arizona Programming & System Analysis, Biomedical Engineering, Estrella Mountain Community College Small Business Administration, Northern Arizona University Apply... View Details
- 10 May 2019
- Blog Post
Advice for Mothers Pursuing an MBA
party I could dream of. My friends made cookies, Jossie made macarons, and each of them made donations for the cause we wanted to support to welcome our daughter. I was overwhelmed with their participation View Details
- Web
Terms of Use - Alumni
Help Terms of Use 12ms Harvard Business School has provided a suite of alumni services through its Alumni Website for the benefit of the HBS community. Services exclusive to the HBS community are protected by HBS Login View Details
- 25 Aug 2003
- Research & Ideas
Why IT Does Matter
the Internet, the cost of communications was seen as limiting IT's wider use. Packet switching was invented as a way to digitize voice, data, and video in a matter that enabled digital computers (and its... View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan