Publications

05 Nov 2021
Blog Post

Video Blog: Why I Decided to Pursue an MBA at HBS

stories. And that translated over into the actual MBA experience itself. My first year of school, I mean, just how vulnerable people let themselves be about the things that they'd gone through or the thoughts that they have percolating in... View Details

01 Oct 2001
News

Guy de Chazal: Changing Focus

venture capital with Citicorp. "The industry was much, much smaller in those days," he says. "A few hundred million dollars a year, versus almost a hundred billion today." Drawing on his experience with Morgan Stanley since 1986, he... View Details

Keywords: Deborah Blagg

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

Experience provides pragmatic guidelines for implementing performance-based pricing: Invest the time up-front to carefully and fully define the objectives of the project and exchange all the relevant information. Both buyer and seller... View Details

Keywords: by Benson Shapiro; Manufacturing

12 Oct 2022
Blog Post

11 Stories from HBS PRIDE for National Coming Out Day

though, I can confidently say they represent the best thing that could have ever happened to me. My first experience being “fully” out was here at HBS. On the first day of RC year, I mustered the courage to come out to my entire... View Details

24 Sep 2009
Working Paper Summaries

“I read Playboy for the articles”: Justifying and Rationalizing Questionable Preferences

Keywords: by Zoë Chance & Michael I. Norton

Forthcoming
Article

Uprooting Loneliness: A Theory of Continuity-Breaking Self-Narrative Change

By: Jennifer Petriglieri and Elizabeth Sheprow

Through an inductive study of executives reporting persistent loneliness at work, we examine how problematic work experiences can be rooted in the self through narratives, and the process by which they can be uprooted. In the case of loneliness, we found that... View Details

Keywords: Lonelines; Narratives; Qualitative Method; Well-being; Emotions; Employees

April 2025
Article

Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

By: Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang

Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling... View Details

Keywords: Sharing Economy; Airbnb; Image Feature Extraction; Machine Learning; Facial Expressions; Prejudice and Bias; Nonverbal Communication; E-commerce; Consumer Behavior; Perception

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April 2022
Article

Consumers Value Effort over Ease When Caring for Close Others

By: Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams and Michael I. Norton

Many products and services are designed to make caregiving easier, from premade meals for feeding families to robo-cribs that automatically rock babies to sleep. Yet, using these products may come with a cost: consumers may feel they have not exerted enough effort.... View Details

Keywords: Effor; Caregiving; Close Relationships; Symbolic Meaning; Signaling; Relationships; Consumer Behavior; Perception

June 23, 2021
Article

Research: When A/B Testing Doesn't Tell You the Whole Story

By: Eva Ascarza

When it comes to churn prevention, marketers traditionally start by identifying which customers are most likely to churn, and then running A/B tests to determine whether a proposed retention intervention will be effective at retaining those high-risk customers. While... View Details

Keywords: Customer Retention; Churn; Targeting; Market Research; Marketing; Investment Return; Customers; Retention; Research

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December 2018 (Revised February 2020)
Case

Fishbowl: Scaling Up

By: Leslie K. John

Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details

Educators

February 2016
Article

After The Break-Up: The Relational and Reputational Consequences of Withdrawals from Venture Capital Syndicates

By: Pavel Zhelyazkov and Ranjay Gulati

Traditional research has long treated reputation as an egocentric attribute, typically described as an intangible asset directly shaped by the focal actor's track record. We argue, however, that reputation is dyadic: that an actor can have different reputations with... View Details

Keywords: Network Formation; Network Search; Venture Capital; Syndication; Networks

September 2012 (Revised September 2014)
Case

Doing Business in Malaysia

By: C. Fritz Foley, Michael Shih-Ta Chen and Keith Chi-Ho Wong

This case focuses on the current business environment in Malaysia as of 2012 by introducing the main economic, political and cultural aspects of the country for those interested in doing business there. The advantages and challenges of investing and doing business in... View Details

Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy; Malaysia

Educators

Article

Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption

By: Janet Schwartz, Jason Riis, Brian Elbel and Dan Ariely

Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we tested an alternative approach: activating consumers' self-control by having servers ask... View Details

Keywords: Food; Labels; Consumer Behavior; Interpersonal Communication; Motivation and Incentives; Health Industry; Food and Beverage Industry

March–April 2013
Article

Language Matters: Status Loss & Achieved Status Distinctions in Global Organizations

By: Tsedal Neeley

How workers experience and express status loss in organizations has received little scholarly attention. I conducted a qualitative study of a French high-tech company that had instituted English as a lingua franca, or common language, as a context for examining this... View Details

Keywords: Organizations; Status and Position; Loss; Spoken Communication; Emotions; Attitudes; Behavior; Globalization