Publications

Publications

Filter Results: (4,685) Arrow Down
Filter Results: (4,685) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 200 of 4,685 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 03 Apr 2007
  • First Look

First Look: April 3, 2007

Business School Case 806-044 Fred Khosravi is a serial medical device entrepreneur. In his latest venture, he must decide whether to sell now or continue to develop his current product and whether to market... View Details
Keywords: Martha Lagace
  • 04 Mar 2013
  • Lessons from the Classroom

Lessons from Running GM’s OnStar

radio—featuring recordings of actual calls for help. Whereas individual car makes and models were usually marketed separately, Huber's team wanted OnStar to have its own distinct brand across the fleet.... View Details
Keywords: by Carmen Nobel; Auto
  • 23 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part Two

meaningful connections with consumers, one at a time. In doing this, they use a range of tools that Lauder herself developed, such as gift-with-purchase. But their most important assets are their... View Details
Keywords: by Martha Lagace
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

Publication:Journal of Finance (forthcoming) Abstract Most previous research tests market efficiency using average abnormal trading profits on dynamic trading strategies and typically rejects View Details
Keywords: Martha Lagace
  • 19 May 2015
  • First Look

First Look: May 19

Drivers of Bond and Equity Risks By: Campbell, John Y., Carolin E. Pflueger, and Luis M. Viceira Abstract—The exposure of U.S. Treasury bonds to the stock market has moved considerably over time. While it... View Details
Keywords: Sean Silverthorne
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

in the research project (team size). The current study draws upon research from scientometrics, social networks, and resource availability and View Details
Keywords: Sean Silverthorne
  • 2009
  • Article

Modeling Expert Opinions on Food Healthfulness: A Nutrition Metric

By: Jolie M. Martin, John Beshears, Katherine L. Milkman, Max H. Bazerman and Lisa Sutherland

Research over the last several decades indicates the failure of existing nutritional labels to substantially improve the healthiness of consumers' food and beverage choices. The difficulty for policy-makers is to encapsulate a wide body of scientific knowledge in a... View Details

Keywords: Judgments; Food; Nutrition; Labels; Knowledge Use and Leverage; Demand and Consumers; Measurement and Metrics; Mathematical Methods
Related
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

case permits the exploration of how and when companies in developing countries can leverage their domestic markets to build capabilities to serve global customers, by View Details
Keywords: Martha Lagace
  • 03 Jan 2017
  • First Look

January 3, 2017

United States began to use standardized color, achieved by synthetic dyes, as part of their marketing strategies. The emergence of the synthetic... View Details
Keywords: Carmen Nobel
  • 10 Mar 2008
  • Research & Ideas

Encouraging Entrepreneurs: Lessons for Government Policy

differing results of high-tech companies started in Silicon Valley and Boston's Route 128 loop. What is different about Nanda's work is that it's some of the first research to go beyond View Details
Keywords: by Julia Hanna
  • December 2003 (Revised May 2004)
  • Case

Grove Street Advisors

By: G. Felda Hardymon, Josh Lerner, Ann Leamon and Frank Angella
Grove Street Advisors, a manager of customized private equity investment products, has been very successful in its first five years. To grow, the group must decide whether to target smaller organizations, revive its coinvestment efforts, or enter the highly competitive... View Details
Keywords: Business Organization; Decision Choices and Conditions; Private Equity; Investment; Market Entry and Exit; Competitive Strategy
Related
  • 11 Jun 2013
  • First Look

First Look: June 11

non-traditional approaches to create and distribute advertising using extremely low-cost approaches online. A framework for Lean Advertising is proposed that identifies the four ways View Details
Keywords: Carmen Nobel
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

consumer collaboration, in which consumers use digital media that lie beyond the control of marketers to communicate among one another,... View Details
Keywords: Martha Lagace
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

professor Michael I. Norton and colleagues Elizabeth W. Dunn and Lara B. Aknin, described in the journal Science, looks into how and why spending money on others promotes happiness. Norton explains more... View Details
Keywords: by Staff
  • 03 Jun 2008
  • First Look

First Look: June 3, 2008

Authors:Laura Alfaro, Andrew Charlton, and Fabio Kanzcuk Abstract We investigate, using firm-level data for 79 developed and developing countries, whether differences in the... View Details
Keywords: Martha Lagace
  • 05 Sep 2006
  • First Look

First Look: September 5, 2006

decide whether to compete on the ability to use customer information for pricing or whether even larger rewards could be found in leveraging the... View Details
Keywords: Sean Silverthorne
  • 18 Feb 2015
  • First Look

First Look: February 18

believed that the company's products needed to not only make money but also have a positive impact on society. Using its Vitality Wellness program as its strategic lynchpin, Discovery expanded into other... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

flows between markets and prices of risk become more closely aligned. While prices in the directly impacted market initially overreact to View Details
Keywords: Sean Silverthorne
  • 17 Sep 2013
  • First Look

First Look: September 17

recommendations underperform those for sell-side peers by 5.9% using market-adjusted returns and by 3.8% using four-factor model abnormal returns. However, these findings are driven by differences View Details
Keywords: Sean Silverthorne
  • 08 Jun 2010
  • First Look

First Look: June 8

and Marketing Services Industry? Myth vs. Realty Authors:Alvin J. Silk and Charles King III Publication:Journal of Current Issues and Research in Advertising (forthcoming) Abstract We analyze changes View Details
Keywords: Martha Lagace

Are you looking for?

→Search All HBS Web