Customers - Publications - Faculty & Research

August 2010 (Revised May 2015)
Teaching Note

Bank of America: Mobile Banking and Bank of America: Mobile Banking (Abridged)

Teaching Note for 510063 and 512082 View Details

Keywords: Banks and Banking; Strategy; Customers; Technology Adoption; Decisions; Product Launch; Mobile Technology; Banking Industry

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December 1997 (Revised May 1998)
Case

CUC and HFS: Corporate Identity for a "Merger of Equals"

By: Stephen A. Greyser and Robert J. Crawford

In the wake of a major $20 billion market capitalization "merger of equals," two large consumer service firms must determine a new name for the new entity. Neither CUC nor HFS is well known among consumers. The CUC Services (e.g., shopping, travel, credit card... View Details

Keywords: Mergers and Acquisitions; Capital; Brands and Branding; Identity; Customization and Personalization; Value; Service Industry

Citation

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25 Feb 2020
News

Case Study: The Credit Bureau

young professionals) select pieces from curated collections on the company’s website—think Scandinavian, mid-century modern, or industrial looks. Within a week, a white-glove team delivers preassembled pieces and arranges the room. When the lease is up, the View Details

Keywords: Jen McFarland Flint; Real Estate

01 Dec 2008
News

Faculty Research Online

How Much Time Should CEOs Devote to Customers? Every corporate mission statement pays lip service to respecting customer needs, but actual customer expertise is typically a mile wide and an inch deep, says... View Details

27 Sep 2018
Working Paper Summaries

Large-Scale Demand Estimation with Search Data

Keywords: by Tomomichi Amano, Andrew Rhodes, and Stephan Seiler; Retail

02 Aug 2021
What Do You Think?

Can Companies with Remote Management Succeed?

conditions mentioned included only if: Top management is ready to know more about customer experiences and make the investment required to put the knowledge to work. Management is prepared to delegate the task to a broad swath of the... View Details

Keywords: by James Heskett

October 2018 (Revised April 2019)
Teaching Note

Kids & Company: Entering the U.S.

By: Boris Groysberg and Matthew G. Preble

Teaching Note for HBS No. 418-011. View Details

Citation

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02 Aug 2024
HBS Case

How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture

entrepreneur’s Flashfood app at a Toronto supermarket hadn’t gone well, ending with confusion among customers and ire from the store manager. But Domingues, who had launched the app after learning that international food waste was the... View Details

Keywords: by Lane Lambert; Technology; Information Technology

March 1999
Article

Practices for Managing Information Flows Within Organizations

By: Joel Demski, Tracy Lewis, Dennis Yao and Huseyin Yildirim

Firm organization determines how coworkers communicate and how information flows within the firm. Banking, accounting, consulting, and legal firms process proprietary information which their clients wish to protect. The firm's ability to safeguard and manage... View Details

Keywords: Information Management; Management Practices and Processes; Safety; Governance Controls; Customer Focus and Relationships

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08 Jan 2019
First Look

New Research and Ideas, January 8, 2019

uses the K-means clustering technique to identify groups of customers who have purchased any number of 32 specific “deals” Booth offered over the year, differentiated by the wine varietal as well as its country of origin and a minimum... View Details

Keywords: Dina Gerdeman

23 Mar 2015
Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

customers, not to mention the convenience of keeping customer information on file. While the intermediary charges a fee for its service, buyers widely perceive that the costs are borne by others, namely sellers. Sellers in turn pay the... View Details

Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation

December 2008
Article

Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior

By: Anat Keinan and Ran Kivetz

Keywords: Customers; Behavior; Perspective

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01 Jun 2016
News

How Do I Get Your Job?

units a year, but back when volumes were small, one full container of product would be everything I would have to sell for a quarter. And I had an entire container of goods that came damaged. I had to call up the customers who I fought so... View Details

Keywords: April White

01 Jun 2010
News

Green Dreams: Eco-Friendly Countertops

company’s product throughout its Seattle headquarters. Other customers include NASA, the Ritz-Carlton, Starbucks, Whole Foods, Amazon, Disney’s Epcot theme park, and Google. IceStone has come a long way since Magagnini’s dark day, and not... View Details

Keywords: Sarah Auerbach; Furniture and Related Product Manufacturing; Manufacturing

01 Dec 2014
News

Faculty Q&A: The New Brand Manager: You

Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer criticism is always necessarily... View Details

Keywords: April White

Web

Digital Marketing Workshop - Course Catalog

going deep in areas like generative AI via ChatGPT4 with SEO and paid media, 0 and 1st-party customer data and privacy considerations, and multivariate testing methods for pricing new products online. Finally, students will have access to... View Details

01 Jun 2011
News

A Former Buyer Turns Designer

(MBA ’05) first line of women’s clothing, AMMARA, won’t hit department stores until this fall, she’s already landed in Women’s Wear Daily for bringing fashionable apparel to mature customers at a lower price point. “I felt there was a... View Details

Keywords: Finance; Apparel Manufacturing; Manufacturing; Clothing and Clothing Accessories Stores; Retail Trade

15 Mar 2022
News

History’s Future

Courtesy Amr AlMadani Millennia ago, the AlUla region in northwestern Saudi Arabia was a thriving commercial and cultural center, a stop on the trade routes that connected the spices, silks, and other luxuries of Arabia and the East to the View Details

Keywords: Museums, Historical Sites, and Similar Institutions; Arts, Entertainment

01 Jun 2008
News

Faculty Research Online

their jobs. But a downturn is no time to stop spending on marketing. The key, according to Professor John Quelch, is to understand how the needs of your customers and partners change, and adapt your strategies to the new reality. Visit... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

December 2005 (Revised July 2006)
Case

Bunge: Poised for Growth

By: David E. Bell and Mary L. Shelman

As CEO of the world's largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm's global footprint and leadership position. The firm is... View Details