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Show Results For
- All HBS Web
(6,277)
- People (3)
- News (1,338)
- Research (4,173)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,907)
- July 2020
- Article
Reframing Value in a Crisis
By: Frank V. Cespedes and David Hoffeld
Reframing is the process of moving buyers from their current perspective(s) to one that motivates a different response. The current crisis makes this capability more important than ever. View Details
Cespedes, Frank V., and David Hoffeld. "Reframing Value in a Crisis." Top Sales Magazine (July 2020).
- 01 Dec 2017
- News
2017 in Manufacturing: The Supply Chain Goes High Tech
supply chain. Nothing defines manufacturing more than the supply chain, and digitalization has allowed manufacturers to bring in inputs—both raw materials and finished products—from around the world and assemble them in a modern factory. It has also allowed them to be... View Details
- January 2018 (Revised June 2018)
- Case
Medtronic: Navigating a Shifting Healthcare Landscape
By: Robert S. Kaplan, Michael E. Porter, Thomas W. Feeley and Alee Hernandez
Medtronic is adapting its strategy to changes in healthcare competition and payments. It has decided to develop new relationships with payers, hospitals, and physicians to become more accountable for patient outcomes and total costs. The case describes new forms of... View Details
Keywords: Value Based Health Care; Bundled Payments; Health Care and Treatment; Cost Management; Value Creation; Supply Chain Management; Customer Value and Value Chain; Health Industry; Medical Devices and Supplies Industry; United States; Netherlands
Kaplan, Robert S., Michael E. Porter, Thomas W. Feeley, and Alee Hernandez. "Medtronic: Navigating a Shifting Healthcare Landscape." Harvard Business School Case 718-471, January 2018. (Revised June 2018.)
- July 1989 (Revised May 2004)
- Case
Colonial Homes
By: David E. Bell
Colonial Homes supplies a complete raw materials package to build entire homes. The price of the package is guaranteed at the signing of the sales contract, while delivery (and payment) are not effected for up to six months. In an effort to reduce its exposure to... View Details
Keywords: Customer Value and Value Chain; Contracts; Price; Price Bubble; Fluctuation; Monopoly; Problems and Challenges; Sales; Accommodations Industry; Real Estate Industry
Bell, David E. "Colonial Homes." Harvard Business School Case 190-008, July 1989. (Revised May 2004.)
- 01 Mar 2023
- News
Case Study: Power Nappy
Second, some customers simply won’t buy certain products without physical inspection, which requires physical presence. Third, the cost of acquiring customers online is increasingly high. There’s also a cost... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
young professionals) select pieces from curated collections on the company’s website—think Scandinavian, mid-century modern, or industrial looks. Within a week, a white-glove team delivers preassembled pieces and arranges the room. When the lease is up, the View Details
- 01 Oct 2000
- News
Laura Scher of Working Assets
Most of the money is taken from revenues generated by the Working Assets credit card, long-distance telephone, and Internet businesses, whose customers sign on for these services because they support the company's progressive stance and... View Details
Keywords: Marguerite Rigoglioso
- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
"job" that customers were "hiring" a milkshake to do. KFC’s Explosive Growth in China In China, Yum! Brands opens a KFC restaurant every day. But this is not the KFC you know in America. A case study written by David... View Details
- 01 Jun 2016
- News
How Do I Get Your Job?
units a year, but back when volumes were small, one full container of product would be everything I would have to sell for a quarter. And I had an entire container of goods that came damaged. I had to call up the customers who I fought so... View Details
Keywords: April White
- 01 Jun 2010
- News
Green Dreams: Eco-Friendly Countertops
company’s product throughout its Seattle headquarters. Other customers include NASA, the Ritz-Carlton, Starbucks, Whole Foods, Amazon, Disney’s Epcot theme park, and Google. IceStone has come a long way since Magagnini’s dark day, and not... View Details
- 01 Mar 2003
- News
Flying High
customer experience,” explaining that Fidelity plans to woo youthful investors and retain them as customers as their wealth grows over the years. On the brokerage side, she will work to secure the firm’s... View Details
- 23 Apr 2014
- News
Timing plus smart ideas are the keys to being an entrepreneur
Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details
- 02 Aug 2024
- HBS Case
How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture
entrepreneur’s Flashfood app at a Toronto supermarket hadn’t gone well, ending with confusion among customers and ire from the store manager. But Domingues, who had launched the app after learning that international food waste was the... View Details
- 11 Sep 2018
- Blog Post
Care for the Elderly: Process is More Important Than the Destination
service engagement, curation and advisory platform, back in China. We have learned first-hand that this is still a forming and fragmented market where customers have need but not yet demand. There is a lack of a dedicated channel for this... View Details
Keywords: Health Care
- Article
Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior
By: Doug Bowman and Das Narayandas
Bowman, Doug, and Das Narayandas. "Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior." Journal of Marketing Research (JMR) 38, no. 3 (August 2001).
- October 1996 (Revised April 1997)
- Case
Tweeter etc.
By: John T. Gourville and George Wu
In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic... View Details
Keywords: Advertising; Customer Focus and Relationships; Price; Market Entry and Exit; Supply Chain Management; Competition; Electronics Industry; Retail Industry
Gourville, John T., and George Wu. "Tweeter etc." Harvard Business School Case 597-028, October 1996. (Revised April 1997.)
- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
make it easy for BulkWhiz to justify deliveries. But it's the transparent data that gives the company its greatest advantage. "We use data to serve customers and to help us better understand them. Our vertical growth potential is immense;... View Details
- 07 May 2013
- First Look
First Look: May 7
and the concentration of the certification industry. We also analyze the possibility that certifiers opt for a quick turnaround time at the expense of a lower accuracy. Finally, we investigate the opportunity of regulating transparency. Working Papers How Do View Details
Keywords: Carmen Nobel
- Web
Business Solutions for the Poor (Global and Local) - Course Catalog
to 350 words) and one final course paper (600 to 750 words), No Exam Enrollment Limited to 45 students Overview Customers at higher levels of the socioeconomic pyramid are usually served by businesses who synchronize value creation for... View Details