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  • File

Online Appendix

  • October 1999 (Revised February 2000)
  • Case

Steinway & Sons: Buying a Legend (A)

By: John T. Gourville and Joseph B. Lassiter III
It is 1995 and Steinway & Sons has just been purchased by two young entrepreneurs. For 140 years, Steinway has held the reputation for making the finest quality grand pianos in the world. The past 25 years have proven to be a challenge, however. First, the company has... View Details
Keywords: Business Startups; Decisions; Entrepreneurship; Globalization; Crisis Management; Brands and Branding; Marketing Strategy; Quality; Competitive Strategy; Manufacturing Industry; Japan; New York (state, US)
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Gourville, John T., and Joseph B. Lassiter III. "Steinway & Sons: Buying a Legend (A)." Harvard Business School Case 500-028, October 1999. (Revised February 2000.)
  • 05 Sep 2023
  • Book

Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

In the 1990s, after drugmaker Eli Lilly spent more than a decade and millions of dollars developing the new drug Alimta to treat lung cancer, the medication came up short in effectively treating cancer in expanded trials. While the... View Details
Keywords: by Michael Blanding
  • August 2016 (Revised June 2017)
  • Case

Showpad

By: Frank V. Cespedes
Showpad is a growing startup whose founders are considering changes to spur growth. The options include changes to the product line, to pricing, and to sales management practices. View Details
Keywords: Business Startups; Growth and Development Strategy
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Cespedes, Frank V. "Showpad." Harvard Business School Case 817-006, August 2016. (Revised June 2017.)
  • Research Summary

Overview

By: Jorge Tamayo
Professor Tamayo’s research focuses on theoretical modeling and structural estimation of firm decision-making and productivity.

Professor Tamayo studies dynamic competition for customer membership. Generally, firms that implement a membership model charge a... View Details

    Jan W. Rivkin

    Jan W. Rivkin is a Professor in the Strategy Unit at Harvard Business School. In the past, he has served as Faculty Chair of the MBA Program, Senior Associate Dean for Research, and head of the Strategy Unit. His research, course development, and teaching focus on... View Details

    Keywords: airline; computer; internet; music; transportation
    • July 2007 (Revised May 2008)
    • Case

    Central Bank: The ChexSystemsSM QualiFile® Decision

    By: Dennis Campbell, Francisco de Asis Martinez-Jerez, Peter Tufano and Emily McClintock
    The "Central Bank" series analyzes the use of information and product design for managing the counterparty risk of newly acquired customers. Central Bank, a mid-sized regional U.S. bank, was attempting to grow its customer base by increasing the number of new checking... View Details
    Keywords: Central Banking; Knowledge Management; Customer Satisfaction; Risk Management; Risk and Uncertainty; Decision Making; Banking Industry; United States
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    Campbell, Dennis, Francisco de Asis Martinez-Jerez, Peter Tufano, and Emily McClintock. "Central Bank: The ChexSystemsSM QualiFile® Decision." Harvard Business School Case 208-029, July 2007. (Revised May 2008.)
    • December 1999
    • Case

    Sun Microsystems, Inc. (A6): Enterprise 250: Mark Canepa on the Newcomer as Change Agent

    By: Rosabeth M. Kanter and Jane Roessner
    Coming to Sun Microsystems after 20 years with Hewlett-Packard (HP), Mark Canepa brought a highly organized leadership style more characteristic of HP than Sun. His goal was to use the development of a new workstation product to build a disciplined, process-oriented,... View Details
    Keywords: Management Practices and Processes; Organizational Change and Adaptation; Organizational Structure; Cost Management; Leadership Style; Product Development; Technology Industry; Computer Industry
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    Kanter, Rosabeth M., and Jane Roessner. "Sun Microsystems, Inc. (A6): Enterprise 250: Mark Canepa on the Newcomer as Change Agent." Harvard Business School Case 300-080, December 1999.
    • 24 May 2021
    • News

    The Challenge of Rebuilding U.S. Domestic Supply Chains

    • January 1998 (Revised February 2006)
    • Background Note

    Creating Competitive Advantage

    By: Pankaj Ghemawat and Jan W. Rivkin
    A firm such as Schering-Plough that earns superior, long-run financial returns within its industry is said to enjoy a competitive advantage over its rivals. This note examines the logic of how firms create competitive advantage. It emphasizes two themes: First, to... View Details
    Keywords: Competitive Advantage; Competitive Strategy; Management; Business Strategy; Growth and Development Strategy; Innovation Strategy; Management Practices and Processes; Value Creation; Pharmaceutical Industry
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    Ghemawat, Pankaj, and Jan W. Rivkin. "Creating Competitive Advantage." Harvard Business School Background Note 798-062, January 1998. (Revised February 2006.)
    • 03 Feb 2015
    • First Look

    First Look: February 3

    hamburger. A previous iteration of this product had been taste-tested live, with good results, and Sergey Brin, a cofounder of Google, had provided Post with much of the funding to make the burgers. The next... View Details
    Keywords: Sean Silverthorne
    • March 2018 (Revised July 2020)
    • Case

    Nectar (A)

    By: Jeffrey F. Rayport and Thomas O. Jones
    In late 2017, Nectar was a rapidly emerging player in the “bed-in-a-box” online market for direct-to-consumer foam memory mattresses. Barely a year old, it had achieved a revenue run rate of $85M and looked ahead to another year of blistering growth. The founding team... View Details
    Keywords: Direct-to-consumer; Growth and Development Strategy; Product; Diversification; Decision Making; Growth Management; Entrepreneurship
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    Rayport, Jeffrey F., and Thomas O. Jones. "Nectar (A)." Harvard Business School Case 818-112, March 2018. (Revised July 2020.)
    • Research Summary

    Exploring the Tail of Creativity: An Evolutionary Model of Breakthrough Invention

    This research, under the direction of Lee Fleming, argued for a distributional approach to new product development and has formed the basis for my subsequent research. View Details
    • Video

    Hani Berzi

    Hani Berzi, founder and CEO of Egypt-based Edita Food Industries, explains the positioning of Edita’s packed croissants ‘Molto’ as a mass product in the Egyptian market. View Details
    • August 2019
    • Teaching Note

    Back to the Roots

    By: Elizabeth A. Keenan and Leslie K. John
    Email mking@hbs.edu for a courtesy copy.

    This Teaching Note explains the theory of the case and teaching plan for the case: Back to the Roots HBS case No. 518-073. Back to the Roots (BTTR) is a start-up with a... View Details
    Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry
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    Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Teaching Note 520-028, August 2019. (Email mking@hbs.edu for a courtesy copy.)
    • Career Coach

    Jing Lin Lee

    clear recruiting roadmap from personal branding, networking, resume building, to preparing for interviews and negotiating / deciding between offers. Jing Lin’s industry experience spans across management consulting, tech, View Details
    Keywords: Consulting; Emerging Markets; Fintech; Financial Services (All); Technology
    • January 2017 (Revised August 2019)
    • Supplement

    X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (B)

    By: Feng Zhu and Angela Acocella
    Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it... View Details
    Keywords: Ethics; Competition; Digital Platforms; Internet and the Web; Small Business; Retail Industry; Canada
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    Zhu, Feng, and Angela Acocella. "X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (B)." Harvard Business School Supplement 617-047, January 2017. (Revised August 2019.)
    • 29 Mar 2019
    • Blog Post

    My Concerns About Learning Accounting at HBS

    gave me confidence in leadership, strategy, marketing, product development, and other categories – I was definitely worried about coming to HBS with no (and I mean zero!) finance or accounting experience.  ... View Details
    • March 2016 (Revised May 2018)
    • Case

    ASOS PLC

    By: John R. Wells and Gabriel Ellsworth
    Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
    Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United Kingdom; England; London
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    Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)
    • April 1996 (Revised June 1999)
    • Case

    NYPD New

    By: James L. Heskett
    Police Commissioner Bratten and his staff have led a process designed to create a results-oriented police department from one that previously emphasized and measured effort. With increasing budgeting pressures, the next phase of effort calls for increasing emphasis on... View Details
    Keywords: Leadership; Performance Productivity; Leadership Style; Budgets and Budgeting; Public Administration Industry
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    Heskett, James L. "NYPD New." Harvard Business School Case 396-293, April 1996. (Revised June 1999.)
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