Filter Results:
(1,072)
Show Results For
- All HBS Web
(1,709)
- People (3)
- News (350)
- Research (1,072)
- Events (4)
- Multimedia (15)
- Faculty Publications (867)
Show Results For
- All HBS Web
(1,709)
- People (3)
- News (350)
- Research (1,072)
- Events (4)
- Multimedia (15)
- Faculty Publications (867)
Sort by
- April 2016
- Teaching Note
HNA Group: Global Excellence with Chinese Characteristics
By: William C. Kirby and Joycelyn W. Eby
This teaching note is designed to support the teaching of HBS case number 316-013, "HNA Group: Global Excellence with Chinese Characteristics." View Details
- October 2019
- Supplement
Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the introduction of Airbus’ A350XWB (Xtra Wide Body) in 2015. It also describes Airbus and Boeing’s current endeavors in 2015, including Airbus’ development of the A330neo (new engine option) , Boeing’s work on the 737 MAX, and Boeing’s announcement... View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Air Transportation Industry; Air Transportation Industry; United States; Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (I): Airbus Introduces the A350 (2015)." Harvard Business School Supplement 720-384, October 2019.
- 2000
- Other Unpublished Work
Fettered Flight: Globalization and the Airline Industry
By: Richard H. K. Vietor, Daniel Yergin and Peter C. Evans
- December 1974 (Revised February 1985)
- Case
Southwest Airlines (A)
Southwest Airlines, a small intrastate carrier serving Dallas, Houston and San Antonio, begins service in 1971 in the face of competition by two larger, entrenched airlines. Improved quality service, lower prices, and innovative advertising and promotional strategy... View Details
Lovelock, Christopher H. "Southwest Airlines (A)." Harvard Business School Case 575-060, December 1974. (Revised February 1985.)
- June 1975
- Case
Marsh & McLennan (B)
Presents the results of a computer simulation of aircraft hull insurance. Discussion will focus on the interpretation of the results described. Designed to be handed out in class. Rewrite of an earlier supplement by P. Vatter. View Details
Jackson, Barbara B. "Marsh & McLennan (B)." Harvard Business School Case 175-290, June 1975.
- July 2006
- Case
Boeing's e-Enabled Advantage
By: Lynda M. Applegate, Joseph S. Valacich, Mara Vatz and Christoph Schneider
Examines Boeing's new strategy of offering services to regain market dominance and help its struggling airline customers improve efficiency and profitability. View Details
Keywords: Air Transportation; Business Strategy; Marketing Strategy; Service Operations; Air Transportation Industry
Applegate, Lynda M., Joseph S. Valacich, Mara Vatz, and Christoph Schneider. "Boeing's e-Enabled Advantage." Harvard Business School Case 807-011, July 2006.
- September 1995 (Revised March 1999)
- Teaching Note
Canadian Airlines: Reservations About Its Future (A) and (B) TN
- April 2010 (Revised July 2010)
- Teaching Note
JetBlue Airways: Managing Growth (TN)
Teaching Note for [609046]. View Details
- August 1994
- Case
Southwest Airlines: 1993 (Abridged Update)
By: James L. Heskett
Southwest Airlines management is faced with increasing competition. It must decide which of several route extensions provide the appropriate competitive response while preserving the internal culture that has made the airline so successful. View Details
Keywords: Air Transportation; Business Strategy; Competitive Strategy; Management Teams; Organizational Culture; Air Transportation Industry
Heskett, James L. "Southwest Airlines: 1993 (Abridged Update)." Harvard Business School Case 395-025, August 1994.
- 2002
- Other Unpublished Work
Make versus Buy in Trucking: Asset Ownership, Job Design and Information
By: George P. Baker and Thomas N. Hubbard
Baker, George P., and Thomas N. Hubbard. "Make versus Buy in Trucking: Asset Ownership, Job Design and Information." January 2002.
- March 2024 (Revised February 2025)
- Case
Doing Business in Buenos Aires, Argentina
By: Joseph B. Fuller, Alan D. MacCormack, Nori Gerardo Lietz, Leonard A. Schlesinger, Karina Souza and Zeke Gillman
This case examines the challenges and opportunities of doing business in Argentina. It highlights Argentina's economic and political transformation in the decades leading up to 2024. The case gives an overview of some of the main obstacles faced by businesses operating... View Details
Keywords: Business History; Business and Government Relations; Corporate Strategy; Transformation; Economy; Air Transportation; Air Transportation Industry; Air Transportation Industry; Argentina; Latin America; Buenos Aires
Fuller, Joseph B., Alan D. MacCormack, Nori Gerardo Lietz, Leonard A. Schlesinger, Karina Souza, and Zeke Gillman. "Doing Business in Buenos Aires, Argentina." Harvard Business School Case 324-108, March 2024. (Revised February 2025.)
- July 1984 (Revised April 1997)
- Case
British Airways
By: John A. Quelch
British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details
Keywords: Air Transportation; Globalization; Advertising Campaigns; Air Transportation Industry; England
Quelch, John A. "British Airways." Harvard Business School Case 585-014, July 1984. (Revised April 1997.)
- 1983
- Other Unpublished Work
Orbiting Space Observatory - HBS Analysis and Decision Case
By: J. Ronald Fox
- October 2019
- Supplement
Airbus vs. Boeing (J): New Plane Developments (2016)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus and Boeing developments in 2016, including Airbus' delivery of the first A320neo (new engine option) and Boeing’s work on the 737 MAX and 777X programs. It also notes Airbus’ restructuring in 2016. View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Restructuring; Air Transportation Industry; Air Transportation Industry; United States; Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (J): New Plane Developments (2016)." Harvard Business School Supplement 720-385, October 2019.
- 29 Jun 2017
- Research & Ideas
Why Uber Is Worth Saving and How To Do It
by the company. “I see this as part of the transportation model of the future,” she says. “I want Uber to succeed. It’s too important a concept to let it fail. I do think they have a chance to reinvent themselves.” Uber’s wild ride The... View Details
- September 2016 (Revised August 2018)
- Supplement
United Airlines: More Out-and-Back Flying?: Case Supplement #1
This spreadsheet supplement accompanies 617-010 United Airlines: More Out-and-Back Flying? and is intended to provide students with an opportunity to apply analysis concepts with real operational data. View Details
- April 1995
- Case
USAir "Letters to Travelers" Campaign
By: Stephen A. Greyser and Norman Klein
Keywords: Advertising Campaigns; Air Transportation; Air Transportation Industry; Air Transportation Industry
Greyser, Stephen A., and Norman Klein. USAir "Letters to Travelers" Campaign. Harvard Business School Case 595-105, April 1995.
- June 2002
- Case
Tale of Two Airlines in the Network Age: Or Why the Spirit of King George III Is Alive and Well!
Describes an airline service incident that ought not to have happened in the network age. Inadequate use of available technology creates service problems. A rewritten version of an earlier case. View Details
Keywords: Air Transportation; Information Management; Information Technology; Service Delivery; Problems and Challenges; Air Transportation Industry
McFarlan, F. Warren. "Tale of Two Airlines in the Network Age: Or Why the Spirit of King George III Is Alive and Well!" Harvard Business School Case 302-128, June 2002.