Publications

May 2006 (Revised July 2007)
Case

Creating Meaning for the Customer: The Case of GMACI

Excellence in exploiting customer information and leveraging its affiliation to the GM group are among the strategic options that GMAC Insurance CEO Gary Kusumi is considering. GMAC Insurance, the wholly-owned auto insurance subsidiary of General Motors, formed through... View Details

Keywords: Customer Relationship Management; Decision Choices and Conditions; Knowledge Use and Leverage; Strategy; Auto Industry; Insurance Industry

2001
Book

Cases in e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing

06 Jul 2017
Working Paper Summaries

Do All Your Detailing Efforts Pay Off? Dynamic Panel Data Methods Revisited

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Keywords: by Doug J. Chung, Byungyeon Kim, and Byoung Park; Pharmaceutical

August 2012
Article

Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness

By: Andrew Gershoff, Ran Kivetz and Anat Keinan

Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm... View Details

Keywords: Brands and Branding; Production; Competency and Skills; Welfare or Wellbeing; Cost vs Benefits; Perception; Customers; Performance Evaluation; Fairness; Business Ventures

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June 2001 (Revised March 2012)
Background Note

Developing a Teaching Case (Abridged)

Provides an overview of the case development, interviewing, and case writing process. View Details

Keywords: Cases

07 Feb 2013
News

The case for having a founder run the business

28 Jun 2011
News

Beyond Case Writing

Sometimes big ideas start with small experiments. That’s been the experience of HBS associate professor Nava Ashraf, whose experimental approach to research in developing countries has produced insights that have influenced government... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Ambulatory Health Care Services; Health, Social Assistance

2009
Book

Commentaries and Cases on the Law of Business Organization

By: William T. Allen, Reinier H. Kraakman and Guhan Subramanian

Updated throughout, the Third Edition of Commentaries and Cases on the Law of Business Organization continues to provide a refreshingly accessible economic analysis perspective. The distinguished team of authors introduces and explains economic concepts in a way... View Details

Keywords: Business Organization; Economics; Law

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18 Dec 2011
News

The case for labelling Newcits as complex

Article

Ownership Dilemmas: The Case of Finders Versus Landowners

By: Peter DiScioli, Rachel Karpoff and Julian De Freitas

People sometimes disagree about who owns which objects, and these ownership dilemmas can lead to costly disputes. We investigate the cognitive mechanisms underlying people’s judgments about finder versus landowner cases, in which a person finds an object on someone... View Details

Keywords: Ownership Dilemma; Finders; Psychology And Law; Ownership; Property; Law; Social Psychology

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10 Mar 2014
News

Two HBS Faculty Members Win Global Case Writing Competition

22 Oct 2012
News

The case study: When founders step aside

July 2017 (Revised January 2020)
Background Note

Primer on Multiples Valuation and Its Use in the Private Equity Industry

By: Victoria Ivashina and Henrik Boe

This note explores the mechanics of multiples, different types of multiples, when and how to use them, and common pitfalls associated with multiples valuation. While a multiples approach is a very convenient valuation method, breaking down the underlying assumptions... View Details

Keywords: Valuation Methods; Multiples; Private Equity; Valuation; Measurement and Metrics

01 Dec 2017
News

The Business Case (Or Not) for Sustainability

Image by John Ritter Is there a business case to be made for companies to act in environmentally friendly ways? Rebecca Henderson: If one can imagine that all business in the entire world was run by one... View Details

Blog

Inside the Learning: The Impact of a Personal Case

and learnings of the program to the challenge that is most meaningful to them. Like all of the business cases studied during View Details

December 2020
Supplement

The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship (B) Case Supplement

By: Rohit Deshpandé

This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details

August 2008 (Revised May 2009)
Background Note

Note on Comparative Treatment of Business Method and Software Patents in the United States and European Union

By: Robert C. Pozen and Felicia Ellsworth

This note analyses and compares the legal definitions and practical applications of Business Method and Software Patents in the United States and European Union. View Details

Keywords: Applications and Software; Patents; Business Processes; United States; European Union