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  • 18 May 2017
  • Cold Call Podcast

Reversing the Losing Streak on Sesame Street

Keywords: Re: Rosabeth M. Kanter & Ryan L. Raffaelli
  • April 2001 (Revised August 2002)
  • Case

Frasier (B)

By: Guhan Subramanian and Michelle Kalka
Supplements the (A) case. View Details
Keywords: Negotiation; Television Entertainment; Media and Broadcasting Industry
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  • fall 1976
  • Article

Intellect on Television: The Quiz Show Scandals of the 1950's

By: R. S. Tedlow
Keywords: Television Entertainment; Society; Telecommunications Industry
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  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

convert consumer interest to purchases it might be time to reduce the volume on talking babies and dancing monkeys and up the attention on brand. Teixeira is now talking with companies that are trying to connect television ad campaigns... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 08 Sep 2016
  • Cold Call Podcast

How Netflix Built its House of Cards (and Changed TV Forever)

Keywords: Re: Anita Elberse; Entertainment & Recreation
  • February 1982 (Revised December 1991)
  • Teaching Note

Quabbin Cablevision Co., Teaching Note

By: Henry B. Reiling
Teaching Note for (9-282-003). View Details
Keywords: Television Entertainment; Media and Broadcasting Industry
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  • April 1995
  • Supplement

Home Shopping Network, Inc. (Abridged) (SS)

By: Timothy A. Luehrman
Keywords: Television Entertainment; Media and Broadcasting Industry
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  • October 1998
  • Case

Star TV in India--1998

By: Tarun Khanna, Geetu S Karnani and Tanya Z Haider
Keywords: Television Entertainment; Media and Broadcasting Industry; India
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  • January 1996 (Revised January 1996)
  • Teaching Note

Colonial Broadcasting Co. TN

By: Arthur Schleifer Jr. and George Wu
Teaching Note for (9-894-011). View Details
Keywords: Contracts; Advertising; Television Entertainment; Entertainment and Recreation Industry; United States
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  • February 2014 (Revised June 2015)
  • Case

Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society

By: Christopher Marquis, Zoe Yang and Juelin Yin
As Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant... View Details
Keywords: China; Globalization; Entertainment; TV; Media; Television Entertainment; Media and Broadcasting Industry; China
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  • May 1993 (Revised June 1993)
  • Case

ABC Company

By: Regina E. Herzlinger
Keywords: Television Entertainment; Media; Media and Broadcasting Industry
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  • 2013
  • Article

Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?

By: Thales S. Teixeira and Horst Stipp
Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details
Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Consumer Products Industry; Food and Beverage Industry
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  • Profile

Donna Khalife

Why was earning your MBA at HBS important to you? Earning my MBA at HBS was critical in giving me the right environment to explore my passions and gain new skills to pursue those passions whole-heartedly. How has your HBS experience shaped your career path? My HBS... View Details
Keywords: Entertainment / Media; Entrepreneurship

    Herbert J. Siegel

    Siegel built the once, small boat maker into one of the largest and most powerful media holding companies. Acquiring two independent television stations with the Chris-Craft acquisition in 1968, Siegel sold the boat business in 1980 and... View Details
    Keywords: Entertainment & Broadcast Media
    • March 2002 (Revised July 2002)
    • Case

    TiVo in 2002: Consumer Behavior

    Brodie Keast is anxious to understand the sharp contrast between the inertia of prospects and the deep emotional response shown by converted users of TiVo. After an overview of the company's situation and problems, the case focuses on different kinds of data (sales... View Details
    Keywords: Consumer Behavior; Television Entertainment; Entertainment and Recreation Industry
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      Frank E. Gannett

      Gannett owned and operated daily newspapers in small-to-medium sized, one-newspaper towns, like Ithaca, Rochester, and Hartford. Gannett’s one-newspaper town strategy was extremely profitable. At the time of his death, Gannett’s communications empire included more than... View Details
      Keywords: Publishing & Print Media

        Frank M. Freimann

        Capitalizing on the staggering growth of television (especially color TV), Freimann led Magnavox through an unprecedented period of prosperity. During his tenure as CEO, sales increased over ten-fold from $32 million in 1950 to over $450... View Details
        Keywords: Fabricated Goods

          Joseph S. Wright

          Wright led Zenith Radio Corporation during its heyday as the leading manufacturer of color televisions in the United States. Under Wright’s direction, Zenith pioneered the wireless remote controller and introduced advances in color... View Details
          Keywords: Fabricated Goods

            Henry R. Luce

            Luce created a publishing empire. He launched the weekly Time in 1923, which was followed by the introduction of Fortune in 1930, Life in 1936, and Sports Illustrated in 1954. Luce also presided over a vast communications empire, which included eight radio and View Details
            Keywords: Publishing & Print Media

              Samuel I. Newhouse

              At the age of 26 with $600 borrowed from his relatives, Newhouse bought his first local newspaper, the Staten Island Advance. Over the next five decades, Newhouse would amass a communications giant including a collection of 22 local newspapers, 6 View Details
              Keywords: Publishing & Print Media