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  • All HBS Web  (5,651)
    • News  (95)
    • Research  (5,440)
    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (4,591)
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  • August 2016
  • Article

The Role of (Dis)similarity in (Mis)predicting Others' Preferences

By: Kate Barasz, Tami Kim and Leslie K. John
Consumers readily indicate liking options that appear dissimilar—for example, enjoying both rustic lake vacations and chic city vacations or liking both scholarly documentary films and action-packed thrillers. However, when predicting other consumers’ tastes for the... View Details
Keywords: Perceived Similarity; Prediction Error; Preference Prediction; Self-other Difference; Social Inference; Cognition and Thinking; Perception; Forecasting and Prediction
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Barasz, Kate, Tami Kim, and Leslie K. John. "The Role of (Dis)similarity in (Mis)predicting Others' Preferences." Journal of Marketing Research (JMR) 53, no. 4 (August 2016): 597–607.
  • Article

Choice Architects Reveal a Bias Toward Positivity and Certainty

By: David P. Daniels and Julian Zlatev
Biases influence important decisions, but little is known about whether and how individuals try to exploit others’ biases in strategic interactions. Choice architects—that is, people who present choices to others—must often decide between presenting choice sets with... View Details
Keywords: Nudges; Biases; Strategic Decision Making; Social Influence; Choice Architects; Choice Architecture; Reflection Effect; Certainty Effect; Loss Aversion; Decision Making; Risk and Uncertainty; Power and Influence
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Daniels, David P., and Julian Zlatev. "Choice Architects Reveal a Bias Toward Positivity and Certainty." Organizational Behavior and Human Decision Processes 151 (March 2019): 132–149.
  • 2022
  • Working Paper

Gender Inequality and the Direction of Ideas: Evidence from the Weinstein Scandal and #MeToo

By: Hong Luo and Laurina Zhang
How do the Harvey Weinstein scandal and #MeToo affect women’s likelihood of working in male-dominated domains and the types of ideas developed in Hollywood? To discern these events’ impact, we exploit the variation in whether a producer previously collaborated with... View Details
Keywords: Gender Inequality; Gender Segregation; Social Movement; Direction Of Innovation; Creative Industries; Gender; Equality and Inequality; Social Issues; Creativity; Film Entertainment
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Luo, Hong, and Laurina Zhang. "Gender Inequality and the Direction of Ideas: Evidence from the Weinstein Scandal and #MeToo." Harvard Business School Working Paper, No. 21-107, March 2021. (Revised December 2022.)
  • 2011
  • White Paper

Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

By: Chris Malone, Jill Avery and S. T. Fiske
Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details
Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry
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Malone, Chris, Jill Avery, and S. T. Fiske. "Brands Are People Too! Harnessing the Power of Brand Warmth and Competence." White Paper Series, Relational Capital Group, Newtowne Square, PA, 2011.
  • Forthcoming
  • Chapter

Racism, Causal Explanations, and Affirmative Action

By: Theresa K. Vescio, Amy Cuddy, Faye Crosby and Kevin Weaver
BOOK ABSTRACT: In recent decades, research in political psychology has illuminated the psychological processes underlying important political action, both by ordinary citizens and by political leaders. As the world has become increasingly engaged in thinking about... View Details
Keywords: Prejudice and Bias; Race; Complexity
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Vescio, Theresa K., Amy Cuddy, Faye Crosby, and Kevin Weaver. "Racism, Causal Explanations, and Affirmative Action." Chap. 11 in Political Psychology: New Explorations, edited by Jon A. Krosnick, I-Chant Chiang, and Tobias H. Stark, 419–445. Frontiers of Social Psychology. New York: Routledge, 2016.
  • 28 Sep 2020
  • Research & Ideas

How Leaders Can Navigate Politicized Conversations and Inspire Collaboration

published in Journal of Personality and Social Psychology in July 2020. She co-authored the study with recent doctoral graduate Michael Rosenblum and Assistant Professor Juliana Schroeder, both of the... View Details
Keywords: by Kristen Senz
  • 24 Jul 2017
  • News

How to fight 'time famine' and boost your happiness

  • 15 May 2024
  • Research & Ideas

A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better

people ages 2 through 59, with some 98 percent of accidents tied to human error. And accidents cost $340 billion, or 1.6 percent, of US Gross Domestic Product in 2023, according to the US National Highway Traffic Safety Administration. But automating cars meets sticky... View Details
Keywords: by Rachel Layne; Transportation; Auto

    Amit Goldenberg

    Amit Goldenberg is an assistant professor in the Negotiation Organization & Markets unit, an affiliate with Harvard’s View Details

    • November 2006
    • Case

    Tickle

    By: William A. Sahlman and Dan Heath
    Describes a set of decisions confronting the management team of a rapidly growing online psychological testing and social networking company. They can either sell the company to a large public company, raise another round of capital from a preeminent venture capital... View Details
    Keywords: Decisions; Internet and the Web; Growth Management; Internet and the Web; Business Strategy; Corporate Finance
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    Sahlman, William A., and Dan Heath. "Tickle." Harvard Business School Case 807-100, November 2006.
    • June 2020
    • Article

    In Generous Offers I Trust: The Effect of First-offer Value on Economically Vulnerable Behaviors

    By: M. Jeong, J. Minson and F. Gino
    Negotiation scholarship espouses the importance of opening a bargaining situation with an aggressive offer, given the power of first offers to shape concessionary behavior and outcomes. In our research, we identify a surprising consequence to this common prescription.... View Details
    Keywords: Attribution; Interpersonal Interaction; Judgment; Social Interaction; Inference; Open Data; Open Materials; Preregistered; Negotiation Offer; Strategy; Behavior; Interpersonal Communication; Trust; Outcome or Result
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    Jeong, M., J. Minson, and F. Gino. "In Generous Offers I Trust: The Effect of First-offer Value on Economically Vulnerable Behaviors." Psychological Science 31, no. 6 (June 2020): 644–653.
    • 2015
    • Article

    Beliefs About the True Self Explain Asymmetries Based on Moral Judgment

    By: George E. Newman, Julian De Freitas and Joshua Knobe
    Past research has identified a number of asymmetries based on moral judgments. Beliefs about (a) what a person values, (b) whether a person is happy, (c) whether a person has shown weakness of will, and (d) whether a person deserves praise or blame seem to depend... View Details
    Keywords: Concepts; Social Cognition; Moral Reasoning; True Self; Values; Weakness Of Will; Blame; Values and Beliefs; Identity; Moral Sensibility; Happiness
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    Newman, George E., Julian De Freitas, and Joshua Knobe. "Beliefs About the True Self Explain Asymmetries Based on Moral Judgment." Cognitive Science 39, no. 1 (2015): 96–125.
    • 2025
    • Working Paper

    How Do Voters Respond to Cues by Charismatic Leaders? Evidence from Brazil

    By: Paula Rettl
    While elite-cue effects on public opinion are well-documented, questions remain as to when and why voters use elite cues to inform their opinions and behaviors. This study contributes to answer these questions by testing whether voters react to cues by charismatic... View Details
    Keywords: Elites; Public Engagement; Politics; Political Affiliation; Political Campaigns; Political Influence; Political Leadership; Political Economy; Survey Research; COVID-19; COVID-19 Pandemic; COVID; Cognitive Psychology; Cognitive Biases; Political Elections; Voting; Power and Influence; Identity; Behavior; Latin America; Brazil
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    Rettl, Paula. "How Do Voters Respond to Cues by Charismatic Leaders? Evidence from Brazil." Harvard Business School Working Paper, No. 24-022, October 2023. (Revised June 2025.)
    • 19 Jul 2017
    • Research & Ideas

    Why Government 'Nudges' Motivate Good Citizen Behavior

    Beshears and colleagues, recently published in the journal Psychological Science. The paper, Should Governments Invest More in Nudges? answers its own question with a resounding “Yes.” “We suspected that nudges on an impact-per-cost basis... View Details
    Keywords: by Michael Blanding

      Ashley V. Whillans

      Ashley Whillans is the Volpert Family Associate Professor of Business Administration at the Harvard Business School, where she teaches the Motivation and Incentives course to MBA students. Professor Whillans earned her PhD in Social Psychology from the University of... View Details

      • 15 Mar 2018
      • Working Paper Summaries

      Backhanded Compliments: How Negative Comparisons Undermine Flattery

      Keywords: by Ovul Sezer, Alison Wood Brooks, and Michael I. Norton

        Michael I. Norton

        Michael I. Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He holds a B.A. in Psychology and English from Williams College and a Ph.D. in Psychology from Princeton University. Prior to joining HBS, Professor... View Details

        Keywords: advertising; consumer products; e-commerce industry; marketing industry; nonprofit industry
        • Teaching Interest

        Overview

        Sujin has developed and led courses on Leadership and Organizational Behavior as an invited lecturer in the International Spark Program (Republic of Georgia) and Dubrovnik International University (Croatia). She has also served as a Teaching Fellow for the Social... View Details
        Keywords: Organizational Behavior; Leadership; Teams; Decision Making; Negotiation

          Alison Wood Brooks

          Alison Wood Brooks is the O'Brien Associate Professor of Business Administration and Hellman Faculty Fellow in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches a cutting-edge course in the MBA elective curriculum called "How... View Details

          • 2020
          • Chapter

          Emotions and Emotion Regulation

          By: Svenja A. Wolf, Amit Goldenberg and Mickaël Campo
          This is the first textbook to explore and explain the contribution of social groups and social identity to all aspects of sports and exercise—from leadership, motivation and communication to mental health, teamwork, and fan behaviour. In the context of increasing... View Details
          Keywords: Emotion Regulation; Emotions; Social Psychology
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          Wolf, Svenja A., Amit Goldenberg, and Mickaël Campo. "Emotions and Emotion Regulation." In The New Psychology of Sport & Exercise: The Social Identity Approach, edited by S. Alexander Haslam, Katrien Fransen, and Filip Boen, 147–164. London: SAGE Publications, 2020.
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