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18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

effective. Graphic by Blair Storie-Johnson (Source: “The CMO Survey 2017”) Is this ever-increasing focus on social paying off? Forty-three percent of respondents said in the CMO Survey that they have not been able to show the View Details

Keywords: by Dina Gerdeman; Advertising; Technology

Research Summary

How a Multicultural Social Environment Influences Creativity and Innovation

My second stream of research draws on my first stream of work to examine how a multicultural social environment influences individuals’ creative thinking and performance at a global workplace. In an on-going project, I found that individuals high in cultural... View Details

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Brian Trelstad Archives | Social Enterprise

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25 Apr 2014
News

Harnessing for-profit strategies for social good

Fran Seegull (MBA 1998) seeks to mobilize the business world to adjust its thinking on socially mindful investing, also known as impact investing, and "use the financial capital markets and for-profit... View Details

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Lisa Gunther Archives | Social Enterprise

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Kevin Barenblat Archives | Social Enterprise

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Mike Murray Archives | Social Enterprise

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Katie Guidera Archives | Social Enterprise

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Bethany vanderWalde Archives | Social Enterprise

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Shelby Longland Archives | Social Enterprise

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Rebecca Feickert Archives | Social Enterprise

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Hande Ilhan Archives | Social Enterprise

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Elizabeth Washburn Archives | Social Enterprise

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Cissy Chen Archives | Social Enterprise

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Sarah Wong Archives | Social Enterprise

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Yael Gilboa Archives | Social Enterprise

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Verdell Walker Archives | Social Enterprise

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Sara Gentile Archives | Social Enterprise

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Michael Chu Archives | Social Enterprise

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Niki Patel Archives | Social Enterprise

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