Publications

01 Oct 2003
Conference Presentation

Flexibility in New Product Development: Evidence, Insights and Obstacles from the Field

By: Alan MacCormack

Keywords: Product Development; Organizational Change and Adaptation; Problems and Challenges

Summer 2008
Editorial

Will the Stork Return to Europe and Japan? Understanding Fertility within Developed Nations

By: James Feyrer, Bruce Sacerdote and Ariel Dora Stern

Only a few rich nations are currently at replacement levels of fertility and many are considerably below. We believe that changes in the status of women are driving fertility change. At low levels of female status, women specialize in household production and... View Details

Keywords: Income; Household; Gender; Japan; Italy; United States; Sweden; Spain

June 2010 (Revised July 2011)
Case

Classic Knitwear and Guardian: A Perfect Fit?

By: John A. Quelch and Patricia Girardi

Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details

Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry

Educators

Article

Science-based Product Development: An Empirical Study of the Mainframe Computer Industry

By: Marco Iansiti

Keywords: Science; Product; Research and Development; Hardware; Computer Industry

Article

When the Name Is the Game

By: Marco Bertini, John Gourville and Elie Ofek

In Romeo and Juliet, the fair maiden asks, "What's in a name?" When it comes to marketing next-generation products for the global marketplace, we have done extensive research and found that names can play an enormous role in a product's success. View Details

Keywords: Next-generation Products; Product Development; Brands and Branding; Marketing; Global Range

Article

Turbulent Stability of Emergent Roles: The Dualistic Nature of Self-Organizing Knowledge Co-Production

By: Ofer Arazy, Johaness Daxenberg, Hila Lifshitz - Assaf, Oded Nov and Irene Gurevych

Increasingly, new forms of organizing for knowledge production are built around self-organizing co-production community models with ambiguous role definitions. Current theories struggle to explain how high-quality knowledge is developed in these settings and how... View Details

Keywords: Wikipedia; Knowledge Production; Organizational Structure; Knowledge; Information Publishing

November 2023
Teaching Plan

Geely SEA: New Electric Vehicle Platforms

By: Willy Shih

Teaching Plan for HBS Case No. 622-001. Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized... View Details

Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Product Design; Product Development; Cost Management; Competitive Strategy; Industry Structures; Product Positioning; Auto Industry; China; Sweden

February 1997
Case

Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A) (Abridged)

By: Louis T. Wells Jr.

A large, lucrative power plant is negotiated for construction/operation by an American power company in India's evolving privatized power sector. The process of incorporating the project is captured in this case. The American company will own and operate the plant in... View Details

Keywords: Factories, Labs, and Plants; Transition; Energy Generation; Construction; Cross-Cultural and Cross-Border Issues; Emerging Markets; Negotiation Process; Production; Privatization; Energy Industry

Educators

November–December 2019
Article

Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures

By: Rory McDonald and Cheng Gao

New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products and their target customers. Yet research is largely silent on how managers explain such changes and justify their ventures in... View Details

Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Entrepreneurship; Information Technology; Organizational Change and Adaptation; Strategy; Innovation and Invention; Product Development; Communication Strategy

November 2016 (Revised October 2018)
Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details

Educators

October 2008
Article

Navigating the Bind of Necessary Evils: Psychological Engagement and the Production of Interpersonally Sensitive Behavior

By: Joshua D. Margolis and Andrew Molinsky

We develop grounded theory about how individuals respond to the subjective experience of performing "necessary evils" and how that influences the way they treat targets of their actions. Despite the importance and difficulty of delivering just, compassionate treatment... View Details

Keywords: Interpersonal Communication; Fairness; Moral Sensibility; Problems and Challenges; Behavior; Power and Influence; Welfare

05 Dec 2013
Op-Ed

Encourage Breakthrough Health Care by Competing on Products Rather Than Patents

they should open target data and compete on solutions—compounds and molecules addressing the targets. I agree. If we're going to get the breakthrough products we want at a development cost we can afford, we... View Details

Keywords: by Richard G. Hamermesh; Biotechnology; Health

2013
Teaching Note

Innovation and Development of China Machine Press in the New Century (TN)

By: F. Warren McFarlan, Ning Jia and Guo Jia

China Machine Press (CMP), founded in 1952, is a leading multi-field, multi-discipline and multimedia publishing group in China with large scale, comprehensive and specialized business that integrates paper media, audiovisual media and online media, and combines... View Details

Keywords: General Management; Organizational Structure; Strategy; China; China

1995
Book

Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise

By: S. C. Wheelwright and K. B. Clark

Keywords: Leading Change; Product Development

March 2003
Article

Technological Development and Medical Productivity: The Diffusion of Angioplasty in New York State

By: David M. Cutler and Robert S. Huckman

A puzzling feature of many medical innovations is that they simultaneously appear to reduce unit costs and increase total costs. We consider this phenomenon by examining the diffusion of percutaneous transluminal coronary angioplasty (PTCA)—a treatment for coronary... View Details

Keywords: Innovation and Invention; Cost; Health Care and Treatment; Health Disorders; Performance Improvement; Product; New York (state, US)

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can consumers trust the recommendations to be impartial? New... View Details

Keywords: by Ben Rand; Technology

2023
Article

Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study

By: Mitchell Tang, Yashoda Sharma, Jennifer C. Goldsack and Ariel Dora Stern

Background: The use of digital health measurement tools has grown substantially in recent years. However, there are concerns that the promised benefits from these products will not be shared equitably. Underserved populations, such as those with lower education and... View Details

Keywords: Demographics; Product Development; Health Care and Treatment; Medical Devices and Supplies Industry

4 Apr 1998
Conference Presentation

Responding to Changing Customer Needs: The Design of a Flexible Development Process

By: Alan MacCormack

Keywords: Customer Satisfaction; Design; Production

June 1995 (Revised September 2019)
Teaching Note

Richardson Sheffield

By: Christopher A. Bartlett and Ashish Nanda

This note was prepared to aid instructors in the use of "Richardson Sheffield," HBS No. 392-089. The case traces Bryan Upton’s 20-plus years as managing director of a Sheffield-based cutlery company and describes the strategic and organizational actions he took to... View Details

Keywords: Development; General Management; Human Resources; Management; Leadership; Strategy; United Kingdom