Publications

April 2020 (Revised January 2021)
Module Note

Crafting Strategy

By: Ramon Casadesus-Masanell, Ashish Nanda and Jan Rivkin

This note provides an introduction to crafting strategy following an options-led approach. It provides an overview of scenario planning, and it prepares students to describe firm strategy with succinct strategy statements. The note also briefly outlines other... View Details

Keywords: Strategy Formulation; Options; Scenario Planning; Scenarios; Strategy Definition; Strategy; Strategic Planning

2019
Book

The Wise Company: How Companies Create Continuous Innovation

By: Ikujiro Nonaka and Hirotaka Takeuchi

High-velocity change is the fundamental challenge facing companies today. Few companies, however, are prepared to continuously innovate—because they focus on the short-term and do not emphasize the wisdom needed to make sure that their interests are aligned with those... View Details

Keywords: Knowledge; Wise Leadership; Leaders; Innovation; Knowledge Management; Leadership; Innovation and Invention; Organizational Change and Adaptation

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June 1993 (Revised November 2006)
Background Note

Why I Use the Case Method to Teach Accounting

By: William J. Bruns Jr.

Thoughts on choosing teaching methods and the advantages of the case method for achieving the objectives of a survey course in accounting. Criteria for selecting or preparing good cases, developing a course outline, and for evaluating student and teacher performance. View Details

Keywords: Accounting; Business Education

November 1998
Background Note

Writing Cases and Teaching Notes

A guide to writing case studies and the accompanying teaching notes for teachers and casewriters. Begins with generating case leads and moves through field interviewing techniques, case drafting, case release, and preparing the teaching note. Also deals with the... View Details

Keywords: Design; Cases

June 2007
Case

Wal-Mart Mexico: Managing Multiple Formats

By: Rajiv Lal, Mark Rennella and David Lane

"On February 1, 2007, Wal-Mart Mexico (Walmex) CEO Eduardo Solorzano was preparing for a well deserved, two-week vacation on Mexico's Yucatan Peninsula. Things were going well. Wal-Mart Mexico, which consisted principally of six different retail formats, had been... View Details

Keywords: Business or Company Management; Growth and Development; Marketing Strategy; Retail Industry; Mexico

04 Jan 2016
Video

HBS Operations Administrative Services

25 Oct 2010
HBS Case

Tesco’s Stumble into the US Market

concept: a neighborhood market emphasizing fresh produce and meats, and good quality but value-priced prepared meals. Averaging 4,000 items in assortment, its Fresh & Easy stores aimed to be distinctive on those two attributes: fresh... View Details

Keywords: by Sean Silverthorne; Retail

July 1990 (Revised August 1994)
Case

U.S. Auto Industry: Scenarios and Choices for the 1990s

By: Malcolm S. Salter

Asks students to prepare a capacity utilization scenario for the U.S. auto industry in 1992 and to propose proper courses of action for Ford and General Motors in the face of globalizing competition. The subject is "corporate strategy in an overcapacitized world."... View Details

Keywords: Globalization; Business or Company Management; Competitive Strategy; Corporate Strategy; Auto Industry; United States

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25 Feb 2011
News

The New Path To the C-Suite

06 Mar 2018
News

Harvard Business School’s HBX offers Sustainable Business Strategy, a New Online Certificate Program

28 Sep 2016
Blog Post

Tackling Inequality: An HBS Independent Project

At HBS, I spent a lot of time thinking about how I would become a “leader who makes a difference in the world.” It was on my mind as I attended career development programs, agonized over internship opportunities, and prepared yet another... View Details

28 Mar 2018
Blog Post

Event Planning for Recruiting Success - Part 1

Hosting a company recruiting event is a great way to build brand awareness and engage with HBS students. At the same time, we know that event planning requires a commitment from your team in preparing materials, securing speakers,... View Details

Keywords: All Industries

May 2022
Case

Honeywell: Transforming a Century Old Industrial

By: William W. George, Michael Norris and John Masko

In late 2021, Darius Adamczyk, Chairman and CEO of Honeywell is considering the changes he has made to the company since he took over the top leadership position in 2017. The company he had inherited from his predecessor, David Cote, was seen by most as a... View Details

Keywords: Business Conglomerates; Transformation; Technological Innovation; Leading Change; Business Strategy; Mergers and Acquisitions; Business Organization; Aerospace Industry; Chemical Industry; Electronics Industry; Green Technology Industry; Industrial Products Industry; Technology Industry; North Carolina; New Jersey

July 2010
Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details

Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States

October 2004
Background Note

Developing Life Theme Labels

Instructs students in developing their life themes, a vital component of the Self-Assessment and Career Development final paper. Teaching Purpose: To give students instruction while preparing their final paper for the Self-Assessment and Career Development course. A... View Details

Keywords: Personal Development and Career

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August 2023
Supplement

Reimagining Hindustan Unilever (B)

By: Sunil Gupta and Rachna Tahilyani

In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an... View Details

Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Organizational Change and Adaptation; Business Strategy; Marketing; Performance; Competition; E-commerce; Consumer Behavior; Transformation; Distribution; Decisions; Consumer Products Industry; Asia; India

2022
Other Unpublished Work

Got 'Critical Minerals'? Hooray! But Be Careful

By: Louis T. Wells

When a country has “critical minerals,” certain issues require special attention in the country’s mining legislation or while negotiating contracts with potential mining investors. As well, to obtain maximum benefit the government should prepare for negotiations with... View Details

Keywords: Critical Minerals; Foreign Direct Investment; International Relations; Mining Industry