personal branding - Publications - Faculty & Research

Career Coach

Matt Spielman

divisions and several initiatives in response to the dramatic changes in the media landscape. At Moxie Interactive, a digital media agency within the Publicis Groupe, Matt led the New York office and partnered with brands to develop... View Details

Keywords: Consumer Products; Entertainment / Media; Entrepreneurship; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Sports; Technology; Venture Capital; Financial Services (All)

April 2009 (Revised April 2012)
Case

Bono and U2

By: Nancy F. Koehn, Katherine Miller and Rachel Wilcox

This case traces the 30-year development of the rock band U2 and the development of its four members as artists, business leaders, and humanitarians (with particular attention paid to lead singer Bono's global humanitarian work). The case examines the beginnings of the... View Details

Keywords: Arts; Business Model; Social Entrepreneurship; Globalized Markets and Industries; Leadership; Brands and Branding; Personal Development and Career; Social Enterprise; Music Industry

Citation

Educators

Purchase

01 Sep 2010
News

Dare to be Different

product categories the frantic effort to keep up with the competition by adding features and gimmicks can paradoxically result in a “sea of sameness.” In a personal narrative voice, and drawing extensively on the experiences of family and... View Details

Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Professional Services

01 Mar 2025
News

Step By Step

I started running at HBS, in the month between the end of classes and Commencement. I was born with asthma, so sports in general were never my forte, but the overwhelming nature of prepping cases and recruiting meant my physical condition had worsened. Once I’d made it... View Details

Keywords: Nikos Bartzoulianos; Illustration by Caroline Tomlinson

01 Dec 2012
News

Alumni Book Briefs

get competitive intelligence, how to determine if their brand or company is at risk, how to blunt competitors' efforts, and much more. Managing Global Innovation: Frameworks for Integrating Capabilities around the World by Yves L. Doz... View Details

Keywords: Broadcasting (except Internet); Information

Career Coach

Sarah Sikowitz

those seeking internships or full-time roles at startups. Sarah also helps students and alumni develop personal brand narratives, build effective resumes and navigate the networked job search. Work... View Details

14 Nov 2019
News

Keeping Red Lobster Fresh

bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing... View Details

Keywords: Food Services and Drinking Places; Hospitality

16 Mar 2003
Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

broader conception of what went wrong. I believe that business schools have a responsibility to help deal with these problems, and therefore the challenge has a very strong personal dimension for me. This is not a theoretical exercise.... View Details

Keywords: by Kim B. Clark

13 Apr 2021
News

Face Value

As a teenager in Houston, Texas, and one of the few Asian students in her high school, Vicky Tsai (MBA 2006) recognized that didn’t fit the accepted beauty standard. She was more drawn to the Western luxury skincare brands her mother sold... View Details

01 Mar 2017
News

Alumni and Faculty Books for March 2017

Builder Personality Shapes Your Business, Your Team, and Your Ability to Win by Chris Kuenne (MBA 1989) and John Danner (HBR Press) Many factors shape the success or failure of a new business, but the most important factor is the View Details

31 Dec 2012
Research & Ideas

Most Popular Stories of 2012

significant economic development of 2013. Use the "Comments" link to tell us what and why. Most Popular Stories In 2012 1. Clayton Christensen's "How Will You Measure Your Life?" Published: May 9, 2012 World-renowned innovation expert Clayton M.... View Details

Keywords: by Staff

01 Jun 2025
News

Keeping the Faith

It has been said that the note of a Tibetan singing bowl is the sound of inner peace. That’s not something you might expect to hear in the MBA classroom. But it rings through Hawes Hall at the beginning of each session of The Spiritual Lives of Leaders, a second-year... View Details

Keywords: Catherine O’Neill Grace; Illustrations by Victo Ngai

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

Social networking sites such as MySpace.com are some of the most trafficked on the Web—MySpace had 46 million unique users in June and features nearly 100 million personal profiles posted by users, many of whom are in their teens and... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

11 Jun 2012
Research & Ideas

When Business Competition Harms Society

facilities are more lenient when their organizational scope includes products and services, like selling cars, where enticing customer loyalty can enhance profits. On the other hand, compared with independent facilities, subsidiaries or View Details

Keywords: by Carmen Nobel; Auto

05 Feb 2009
Research & Ideas

In Praise of Marketing

the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on... View Details

Keywords: by John Quelch; Advertising

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

brands in the advertisements they watch," says Teixeira, an assistant professor at Harvard Business School who has spent the last four years figuring out the factors that make or break online ads. "In the past, when a company launched a... View Details

Keywords: by Carmen Nobel; Advertising

Career Coach

Shub Chhokra

Having worked across all these industries, Shub can provide insight on how these industries recruit, personal brand positioning, cover letter/resume reviews, career visioning/mapping, and interview prep. He... View Details

10 Jan 2020
Blog Post

Know Your Audience - Recruiting HBS Students for Retail

breaks allow for opportunities for students to visit retail companies in person and see what makes the company unique first-hand. Students are passionate about the brands they are considering for potential... View Details

Keywords: Consumer Products / Retail

Career Coach

Lauren Murphy

responsibility at the Proctor & Gamble company where she was a Brand Manager and a Regional Marketing Manager. She began her business career in the buying office as an Area Manager at Macy's Stores (formerly Joske's of Houston). Work... View Details

02 Jul 2024
News

The Beauty Guide

Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted to do with her career. She answered, “I want to be you. I want to run Neutrogena.”... View Details

Publications