green business - Publications - Faculty & Research

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Marketing Awards & Honors - Faculty & Research

the 2018 Paul E. Green Award from the Journal of Marketing Research for "Retention Futility: Targeting High-Risk Customers Might Be Ineffective" (February 2018). Jill J. Avery : Overall winner of the 2019 Case Centre Awards and... View Details

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McCulloch Hall | About

campus plan. Much of the interior of the U-shaped, brick, Georgian Revival-style structure was renovated in 2008 to upgrade safety systems, lighting, and finishes while meeting sustainability goals and adhering to modern, green building... View Details

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

considered if the company hadn’t hyped their gender, according to a study by Harvard Business School. Why do these gender appeals alienate the very audience they aim to attract? People resist being categorized—or made to feel like they... View Details

Keywords: by Dina Gerdeman; Consumer Products

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Courses & Case Studies - Social Impact Collaboratory

evaluate, measure, and manage sustainable investment opportunities with cutting-edge frameworks, strategies, and techniques. Case Studies The case library features a wealth of case research by Harvard Business School faculty and... View Details

22 May 2020
In Practice

Post-COVID Health Care: More Screens, Less Red Tape?

apps for frontline employees to contain the pandemic. The experience will like reshape the entire health care industry for years to come. We asked faculty members affiliated with the Health Care Initiative at Harvard Business School how... View Details

Keywords: by Danielle Kost

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Gallatin Hall | About

was replaced with energy-efficient systems, and sustainable building materials were used throughout, earning Gallatin LEED Gold for new construction certification, an internationally recognized green building standard. More than 80... View Details

04 Nov 2009
What Do You Think?

What is the Role of Government Vis-à-Vis Capitalism?

asked, "If we take the invisible hand of capitalism away would we ever learn from our mistakes? The more government steps in the more accountability for actions decreases." Charles Green set forth an opposing view: "In the... View Details

Keywords: by Jim Heskett

24 Jul 2018
Op-Ed

4 Ways Managers Can Exercise Their 'Agency' to Change the World

PeopleImages New business school graduates have now made their way from campus to workplace. For them, this should be a time of optimism and energy, of setting ambitious goals and testing new ideas. At Harvard View Details

Keywords: by George Serafeim

10 Nov 2003
Research & Ideas

The Hard Numbers on Social Investments

In what is believed to be the largest study of its kind, MBA students at Harvard Business School recently analyzed the financial returns generated by 110 early-stage companies backed by Investors' Circle, a national network dedicated to... View Details

Keywords: by Manda Salls

05 May 2003
Research & Ideas

Sharing the Responsibility of Corporate Governance

Harvard Business School professor Constance Bagley studies the intersection of business and law, and is interested in how companies can use legal resources as a competitive asset. In this interview, Bagley... View Details

Keywords: by Carla Tishler

October 2023 (Revised November 2023)
Case

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim, Lena Duchene and Carlota Moniz

By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details

Citation

Educators

Purchase

28 Apr 2010
Research & Ideas

Earth Day Reflections

Below are the views that faculty shared with the HBS community on Earth Day. 1. Robert G. Eccles Senior Lecturer of Business Administration and author of One Report: Integrated Reporting for a Sustainable Strategy (This article, titled,... View Details

Keywords: by Staff

26 Jul 2004
Research & Ideas

A Better Way to Negotiate: Backward

agreements through manufacturers, wholesale and retail distribution channels, content providers, ISPs, and alliance partners abroad—and ultimately sold his young but thriving business to Microsoft for $425 million. The Logic Of Backward... View Details

Keywords: by James K. Sebenius

19 Jan 2021
In Practice

Leadership Advice for Biden: Restore a Sense of Calm

challenge lies in attempting to heal a nation that is bitterly divided. We asked members of Harvard Business School's faculty two questions: First, how do you expect Biden’s presidency to impact businesses? And second, what leadership... View Details

Keywords: by Dina Gerdeman

2012
Chapter

Sustainable Cities: Oxymoron or the Shape of the Future?

By: Robert G. Eccles, Annissa Alusi, Amy C. Edmondson and Tiona Zuzul

Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details

Keywords: Environmental Sustainability; City; Urban Development; Infrastructure; Housing; Urban Scope; Business Ventures; Business Model; Green Technology Industry

Citation

23 Mar 2023
Blog Post

Arla Foods: How Sustainable Can A Dairy Company Be?

essays posted on the HBS Business and Environment Initiative’s Blog that highlights their reflections. Learn more about this IFC course on Decarbonization and Sustainable Production by watching this five minute video summary. Visit Date:... View Details

08 Nov 2016
First Look

November 8, 2016

commercial success and certain disputed business practices, Android has come under substantial attention from competition authorities. We present key aspects of Google’s strategy in mobile, focusing on Android-related practices that may... View Details

Keywords: Sean Silverthorne

Web

Becoming an Entrepreneur - Alumni

friction from ecommerce shopping, or applying Big Data to achieve supply chain efficiencies Enthusiasm for a particular industry or "space," such as IoT or green energy initiatives For those who recognize themselves as founders, the next... View Details

08 Jun 2011
Lessons from the Classroom

Twenty-first Century Skill: Trading Carbon Credits

Cap and trade has become an increasingly popular mechanism used by governments to induce green behavior among corporate polluters, with news emerging almost daily. Just recently New Jersey Governor Chris Christie withdrew his state from... View Details

Keywords: by Julia Hanna; Energy; Utilities

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Hawes Hall | About

Executive Education classrooms and was the School’s first new classroom built in 50 years. The building was constructed during the tenure of Dean Kim B. Clark, who advocated using technology to deepen the learning experience by bringing real-world View Details

Publications