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Show Results For
- All HBS Web
(770)
- People (4)
- News (179)
- Research (438)
- Events (6)
- Multimedia (5)
- Faculty Publications (275)
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- October 2015
- Case
Facebook: The First Ten Years
By: Shane Greenstein, Marco Iansiti and Christine Snively
Facebook celebrated its ten year anniversary in February 2014. Over the past decade it has grown into the largest social network in the world with one billion users. After filing an IPO in 2012 at a $104 billion valuation (the third largest IPO in U.S. history), the... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
propositions represents a market test and signal of what consumers want. Q: Consumer marketing appears to be drifting away from mass market advertising to more targeted approaches made possible by the digital world. Is political marketing... View Details
Keywords: by Sean Silverthorne
- 16 Aug 2017
- Research & Ideas
Researchers Use Google Street View to See the Future of Cities
extra boost in development. A new tool by Harvard and MIT researchers promises to do just that, with the help of machine learning and the biggest library of urban images on the Internet: Google Street View. By using digital tools,... View Details
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
business. However, despite these perceived limitations, the newspaper industry largely recognized the threat that digital media posed to the traditional printed newspaper business. In fact, many industry... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
blockbuster products. We're in a very interesting time—how the power struggle plays out will have great consequences for the future of media and sports. Q: Does the advance of digital technologies bolster or... View Details
- 30 Aug 2011
- First Look
First Look: August 30
known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more... View Details
Keywords: Sean Silverthorne
- 06 Feb 2007
- First Look
First Look: February 6, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507021 Where to Get Your News and Information: The Digital Disruption Harvard Business School Note 707-442 What is the response by traditional news and information deliverers... View Details
Keywords: Martha Lagace
- 10 Apr 2007
- First Look
First Look: April 10, 2007
Working PapersNone this week. Cases & Course MaterialsAscent Media Group (A) Harvard Business School Case 607-064 Ascent Media races to adapt to the changes resulting from increasing View Details
Keywords: Martha Lagace
- 01 Nov 2024
- In Practice
Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times
From tech to media to management consulting firms, layoffs are back. Downsizing during a healthy economy can help lay the foundation for efficient growth or make space for new roles that harness newer technology, such as artificial... View Details
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
across levels and functions. US companies alone spend about $900 billion on sales efforts annually. That’s more than 3 times what they spend on media advertising and about 10 times what they spend on social View Details
Keywords: by Michael Blanding
- 06 May 2008
- First Look
First Look: May 6, 2008
business model, one that positioned the company simultaneously in the PC industry and the consumer electronics industry. While Apple enjoyed a high market share in digital media players and in online music... View Details
Keywords: Martha Lagace
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
enterprise to address industry changes. In early 2016, following a reorganization, he faced questions of how to change the culture and use digital capabilities more effectively than competitors. Lévy turned to millennials within the... View Details
Keywords: Sean Silverthorne
- 13 Mar 2018
- First Look
March 13, 2018
across four studies and 1,325 individuals (Study 1A-B and 2A-B), and a large social media dataset spanning 4.9 billion individuals (Study 3), we examine whether digital emotion expression (emojis) predicts... View Details
Keywords: Sean Silverthorne
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
open platforms and then provide a brief history of open digital platforms. I go on to argue that the success of open platforms in competition with vertically integrated firms gave rise to the “vertical-to-horizontal” transition in the... View Details
Keywords: Dina Gerdeman
- 26 Sep 2019
- Research & Ideas
What Can the World’s Largest Refugee Camp Teach Us About the Meaning of Work?
whether we value one another as human beings.” About the Author Danielle Kost is the senior editor of Harvard Business School Working Knowledge. HBS Digital Media Producer Amelia Kunhardt produced the video... View Details
Keywords: by Danielle Kost
- 17 Apr 2012
- First Look
First Look: April 17
Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper industry had been suffering from revenue declines over the past decade, and the transition to View Details
Keywords: Carmen Nobel
- 23 Aug 2016
- First Look
August 23, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=51538 July–August 2016 European Business Review The Decoupling Effect of Digital Disruptors By: Teixeira, Thales S., and Peter Jamieson Abstract—A new wave of Internet startups is disrupting... View Details
Keywords: Sean Silverthorne
- 03 Apr 2009
- What Do You Think?
How Much Obsolescence Can Business and Society Absorb?
interlinked economy. Nothing is perfect but there is no time-out that we sometimes wish we could call." At the same time, Tom Dolembo reminded us, "After many years in the digital race, I discovered it is just electrons and... View Details
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms both large and small, many of... View Details
- 10 Nov 2015
- First Look
November 10, 2015
Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details
Keywords: Sean Silverthorne