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Show Results For
- All HBS Web
(488)
- News (49)
- Research (338)
- Events (5)
- Multimedia (4)
- Faculty Publications (217)
- November 2021 (Revised December 2021)
- Supplement
PittaRosso (B): Human and Machine Learning
By: Ayelet Israeli
This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
Israeli, Ayelet. "PittaRosso (B): Human and Machine Learning." Harvard Business School Supplement 522-047, November 2021. (Revised December 2021.)
- 31 Oct 2019
- News
Finding an Audience
have always been a music fan. “We got together one day to see what we could do in the form of a cultural activity on a digital platform. The main idea that came up was, what is going on in classical music in Mexico, and why do people not... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
Scott Howe Nineteenth-century Philadelphia retailer John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Nearly 150 years later, Scott Howe (MBA 1994), president and CEO... View Details
- 25 May 2010
- First Look
First Look: May 25
ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between ad platforms can increase advertiser... View Details
Keywords: Martha Lagace
- 01 Mar 2012
- News
Reinventing Radio Days
musicologists to codify pieces of music, ranging from classical to unknown indie bands, according to 450 distinct musical characteristics. This digital “Music Genome Project” matches the musical “DNA” of pieces listeners say they like... View Details
- 2021
- Report
The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation
By: John A. Deighton and Leora Kornfeld
This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
- 10 Nov 2015
- First Look
November 10, 2015
Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details
Keywords: Sean Silverthorne
- January 2022
- Article
Artificial Intelligence, Data-Driven Learning, and the Decentralized Structure of Platform Ecosystems
By: David R. Clough and Andy Wu
Gregory, Henfridsson, Kaganer, and Kyriakou (2020) highlight the important role of data and AI as strategic resources that platforms may use to enhance user value. However, their article overlooks a significant conceptual distinction: the installed base of... View Details
Keywords: Artificial Intelligence; Data Strategy; Ecosystem; Value Capture; Digital Platforms; Analytics and Data Science; Strategy; Learning; Value Creation; AI and Machine Learning; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
Clough, David R., and Andy Wu. "Artificial Intelligence, Data-Driven Learning, and the Decentralized Structure of Platform Ecosystems." Academy of Management Review 47, no. 1 (January 2022): 184–189.
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by movie, TV, and recording companies;... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
advertisements in battleground or swing states. These ads are designed to raise doubts about and paint a picture of Trump before he has enough money to hit the airwaves in earnest. Complementing this air war is Clinton's well-organized... View Details
Keywords: by John Quelch and Thales Teixeira
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
the rarified New York Times from layoffs. Too often, restructuring begets thinner issues larded with generic newswire copy — hardly the recipe to bring back readership and ads. Fine, if all that won’t save us, then going wholeheartedly View Details
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
videogame consoles are no longer just gaming platforms, they are gateways to a variety of digital content, including DVD movies and Internet video for the gamer and advertising and other promotional... View Details
- Web
Crisis Leadership - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School
and launched a successful advertising campaign that featured a fully mechanized exhibition of Waltham watch production methods that was displayed at international expositions. In 1876, while the rest of the world struggled to emerge from... View Details
- Web
Black History Month | Baker Library
Entrepreneurship Dive into Mintel for Black-focused consumer research reports: Black Americans and Symbols of Identity - US - 2024 Marketing to Black Millennials and Gen Zs - US - 2024 Look at EMARKETER's reports related to Black consumer's media consumption: Black... View Details
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
small, regional employment agencies have existed in the space for decades. But Nomad’s digital marketplace is an innovation, allowing clinicians to advertise their availability and health care institutions... View Details
Keywords: April White
- Web
Polaroid Films - Edwin H. Land & Polaroid | Harvard Business School
Running a Healthy Company Excerpt from audio recording of Edwin Land's 1946 message to employees of Polaroid. Featured Spots, 1954–1975 An early advertiser on television, Polaroid featured spots on the late-night talk shows of Steve... View Details
- 25 Apr 2017
- First Look
First Look at New Research, April 25
be aware of the range of powerful, dynamic, and often conflicting forces shaping the emerging competitive environment. The globalization of markets, the increasing homogeneity of customer needs worldwide, the impact of the digital... View Details
Keywords: Sean Silverthorne
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
antitrust authorities, who fear they could ultimately harm consumers by raising prices above typical competitive levels. It doesn’t seem too long ago when a price change was a major strategic decision for companies, requiring extensive data analysis, management... View Details
- Web
Europe - Global Activities 2021
with a variety of needs, from validating their competencies to assisting with work permits. Employers can also join Just Arrived for free and either advertise for a job directly, or receive help developing a customized proposal for their... View Details
- Web
Native American Heritage Month | Baker Library
Resources Dive into Tribal Business News , a digital publication delivering in-depth stories, analysis, and business intelligence on all aspects of Native business and economic development activities. Browse the American Indigenous... View Details