Filter Results:
(1,520)
Show Results For
- All HBS Web
(1,520)
- News (276)
- Research (1,054)
- Events (9)
- Multimedia (2)
- Faculty Publications (410)
Show Results For
- All HBS Web
(1,520)
- News (276)
- Research (1,054)
- Events (9)
- Multimedia (2)
- Faculty Publications (410)
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
of experiments—including a field experiment where she posed with students as snack bar employees—Santana found that by subtly manipulating the environment, sellers can dramatically change what some buyers are willing to pay. Retailers are experimenting with allowing... View Details
- Web
Publications - Faculty & Research
paper studies the impact of privacy policies on consumer data-sharing behavior, focusing on policy changes in California and Virginia that took effect in 2023. Using data from a leading customer engagement... View Details
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
The dirty little secret of advertising agencies is that much of their work is pure guesswork. Companies spread out their advertising budgets across channels—a little bit of TV, some print media, a few billboards—and wait for customers to... View Details
Sampling Bias in Entrepreneurial Experiments
Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and... View Details
- 04 Dec 2008
- Working Paper Summaries
Local Industrial Conditions and Entrepreneurship: How Much of the Spatial Distribution Can We Explain?
- October 2024
- Article
Sampling Bias in Entrepreneurial Experiments
By: Ruiqing Cao, Rembrand Koning and Ramana Nanda
Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and... View Details
Cao, Ruiqing, Rembrand Koning, and Ramana Nanda. "Sampling Bias in Entrepreneurial Experiments." Management Science 70, no. 10 (October 2024): 7283–7307.
- February 2005 (Revised May 2005)
- Case
Intelliseek
Intelliseek harvests, filters, and mines the content of messages posted by consumers online and on discussion boards and blogs. For any specified consumer product brand, Intelliseek measures the volume of work-of-mouth and its valence (proportion of positive and... View Details
Keywords: Internet and the Web; Information Technology; Consumer Behavior; Knowledge Management; Marketing Reference Programs; Web Services Industry
Wathieu, Luc R., and Allan Friedman. "Intelliseek." Harvard Business School Case 505-061, February 2005. (Revised May 2005.)
- 08 Nov 2012
- HBS Seminar
Avi Goldfarb, University of Toronto
Experimentation Works: The Surprising Power of Business Experiments
* Top 10 Technology Books of 2020 (Forbes)
* 10 Best Business Books of 2020 (Inc. Magazine)
* Top Shelf Pick of Best Business Books 2020: Technology & Innovation (Strategy + Business)
* 9 Best Business Books for 2020... View Details
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
2,000 data points on each of its 2.2 million patients, including clinical data, medication use, education, socioeconomic factors, and consumer spending information to segment patients into groups, such as "high risk of cancer,"... View Details
- February 2017
- Article
Resident Networks and Corporate Connections: Evidence from World War II Internment Camps
By: Lauren Cohen, Umit Gurun and Christopher J. Malloy
We demonstrate that simply by using the ethnic makeup surrounding a firm’s location, we can predict, on average, which trade links are valuable for firms. Using customs and port authority data on the international shipments of all U.S. publicly traded firms, we show... View Details
Keywords: Information Networks; Trade Links; Firm Behavior; Networks; Geographic Location; Ethnicity; Organizations; Trade
Cohen, Lauren, Umit Gurun, and Christopher J. Malloy. "Resident Networks and Corporate Connections: Evidence from World War II Internment Camps." Journal of Finance 72, no. 1 (February 2017): 207–248. (Winner of First Prize, the Inaugural Hakan Orbay Research Award, 2015.)
- June 2009
- Case
Plaza, the Logistics Park of Zaragoza
In the year 2000, the Government of the Autonomous Community of Aragón, Spain, made public a project for the development of a large-scale logistics park in the outskirts of the city of Zaragoza. With an area of nearly 13 square kilometers, PLAZA (an acronym for... View Details
Keywords: Customer Satisfaction; Geographic Location; Growth and Development Strategy; Infrastructure; Logistics; Supply Chain; Transportation; Distribution Industry; Zaragoza
Watson, Noel H., and Santiago Kraiselburd. "Plaza, the Logistics Park of Zaragoza." Harvard Business School Case 609-113, June 2009.
- 13 Oct 2015
- First Look
October 13, 2015
to the customer over time. Customer relationships become continuous and open-ended, service becomes more efficient and proactive, and new business models are enabled. The rich View Details
- April 2017
- Teaching Note
Basecamp: Pricing
By: Frank V. Cespedes
This Teaching Note accompanies HBS No. 817-067 “Basecamp: Pricing” in which a data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product. View Details
- 23 Jun 2009
- First Look
First Look: June 23
focuses on interoperability: vendors should enable products to work together so customers can realize the full benefit of complementary products offered by competing vendors. Following this principle enables products to connect to each... View Details
Keywords: Martha Lagace
Srikant M. Datar
Srikant M. Datar became the eleventh dean of Harvard Business School on 1 January 2021. During his tenure as a faculty member, he served as Senior Associate Dean for University Affairs (including Faculty Chair of the Harvard Innovation Lab), for Research, for... View Details
- 03 Sep 2014
- What Do You Think?
Who Should Choose Your Boss?
workers are satisfied with their jobs. Other data suggest that the malaise extends far beyond the US. It lends importance to the question: Who should choose your boss? What do you think? To Read More: Ben Cheng, Michelle Kan, Gad Levanon,... View Details
- 25 Jun 2013
- First Look
First Look: June 25
controlled the allocation of financial resources into two new varieties of state capitalism: Leviathan as a majority and as a minority investor. In this book we study the implications of such transformation using detailed data from Brazil... View Details
Keywords: Anna Secino
- 18 May 2007
- Working Paper Summaries
An Empirical Approach to Understanding Privacy Valuation
Keywords: by Luc Wathieu & Allan Friedman
Lauren H. Cohen
Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details