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Show Results For
- All HBS Web
(2,501)
- People (5)
- News (701)
- Research (1,453)
- Events (2)
- Multimedia (19)
- Faculty Publications (685)
- September 2011 (Revised August 2013)
- Case
The Pepsi Refresh Project: A Thirst for Change
By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
- December 2005 (Revised May 2014)
- Case
Walt Disney and the 1941 Animators' Strike
By: Nitin Nohria, Anthony Mayo and Bridget Gurtler
Focuses on the leadership lessons drawn from the events precipitating the Animator's Strike of 1941, depicting the growing pains of a company that was as much formed and changed by American culture as American culture was formed and changed by it. The tale of Walt... View Details
Nohria, Nitin, Anthony Mayo, and Bridget Gurtler. "Walt Disney and the 1941 Animators' Strike." Harvard Business School Case 406-076, December 2005. (Revised May 2014.)
- 25 Nov 2012
- News
What difference does the boss make?
- 14 Nov 2011
- Working Paper Summaries
The Impact of Corporate Sustainability on Organizational Process and Performance
- September 2024 (Revised November 2024)
- Case
Moss & Associates: 'Empower to Create the Exceptional'
By: Boris Groysberg and Sarah L. Abbott
In 2023, Moss & Associates, a Fort Lauderdale-based general contractor, celebrated its 20th anniversary. The business was founded by Bob Moss and his sons, Chad and Scott. The company had grown to 3,800 employees generating over $3 billion in revenues via two business... View Details
Keywords: Solar; Growth; Community; Organizational Culture; Family Business; Growth Management; Construction Industry; United States
Groysberg, Boris, and Sarah L. Abbott. "Moss & Associates: 'Empower to Create the Exceptional'." Harvard Business School Case 425-006, September 2024. (Revised November 2024.)
- 24 Sep 2015
- News
Global Teams That Work
- February 2003 (Revised September 2003)
- Case
NanoGene Technologies, Inc.
Describes a company during the start-up phase and focuses on the founders' decisions regarding splitting the equity and compensation. Also considers establishing policies and practices that will set the tone for the company as it grows. Discusses a number of specific... View Details
Keywords: Business Startups; Business or Company Management; Compensation and Benefits; Selection and Staffing; Growth and Development Strategy; Organizational Culture; Policy; Technology Industry
Cyr, Linda A., and Michael J. Roberts. "NanoGene Technologies, Inc." Harvard Business School Case 803-117, February 2003. (Revised September 2003.)
- 18 Nov 2022
- HBS Case
What Does It Take to Safeguard a Legacy in Asset Management?
Mehta in the HBS case study “Brown Capital Management.” At a time when many companies are seeking to address deep structural racism, Brown’s methods may provide an important blueprint. “An important question for organizations is how to... View Details
- November 2018 (Revised August 2020)
- Case
The Reinvention of Kodak
By: Ryan Raffaelli and Christine Snively
The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry... View Details
Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
Raffaelli, Ryan, and Christine Snively. "The Reinvention of Kodak." Harvard Business School Case 419-012, November 2018. (Revised August 2020.)
- 09 Feb 2017
- News
Black Business Leaders Series: Putting Diversity to Work
- June 2007 (Revised June 2008)
- Case
GE's Imagination Breakthroughs: The Evo Project
By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
In September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the... View Details
Keywords: Innovation and Management; Leading Change; Growth and Development Strategy; Business Processes; Organizational Change and Adaptation; Organizational Culture; Environmental Sustainability; Green Technology Industry
Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthroughs: The Evo Project." Harvard Business School Case 907-048, June 2007. (Revised June 2008.)
- 05 Aug 2018
- News
Hard work may not pay after all
- October 1991 (Revised July 1993)
- Case
Bill Gates and the Management of Microsoft
In July 1991, Microsoft has achieved record growth and profitability in the PC software industry. The case focuses on Microsoft's founder and CEO, Bill Gates, and his top management team, as they seek to retain the innovation and spirit of a small company in a rapidly... View Details
Keywords: Organizational Change and Adaptation; Growth Management; Organizational Culture; Personal Development and Career; Information Technology Industry; United States
Rosenzweig, Philip M. "Bill Gates and the Management of Microsoft." Harvard Business School Case 392-019, October 1991. (Revised July 1993.)
- February 2010
- Case
Burt's Bees: Balancing Growth and Sustainability (Multimedia)
By: Christopher Marquis
The case examines sustainability initiatives at Burt's Bees, with video segments that detail the company's history, leadership, and implementation of ambitious 2020 sustainability goals. The company traces its roots to 1984, when Roxanne Quinby and Burt Schavitz teamed... View Details
Keywords: Balance and Stability; Leadership; Problems and Challenges; Business or Company Management; Growth Management; Organizational Culture; Corporate Social Responsibility and Impact; Environmental Sustainability; Mergers and Acquisitions; Social Enterprise; Organizational Change and Adaptation; Ethics
Marquis, Christopher. "Burt's Bees: Balancing Growth and Sustainability (Multimedia)." Harvard Business School Multimedia/Video Case 410-704, February 2010.
- February 2004
- Case
New HP, The: The Clean Room and Beyond
By: Leslie A. Perlow and Elizabeth Kind
When the $19 billion merger of Silicon Valley legend Hewlett-Packard and Houston-based PC giant Compaq Computer Corp. legally closed on May 3, 2002, both companies had already devoted an immense amount of time preparing for the challenges that lay ahead. Chief among... View Details
Keywords: Horizontal Integration; Management Teams; Management Style; Problems and Challenges; Employees; Organizational Culture; Computer Industry; San Francisco
Perlow, Leslie A., and Elizabeth Kind. "New HP, The: The Clean Room and Beyond." Harvard Business School Case 404-064, February 2004.
- 21 Jul 2020
- News
Starbucks Commits to Raising Awareness of Racial Bias
- 31 Jul 2018
- First Look
New Research and Ideas, July 31, 2018
(A) A year after Norwegian grocery chain REMA 1000 adopted Workplace, Facebook’s enterprise social network, Chief Human Resource Officer Tore Høylie is asked to evaluate its impact on company culture and... View Details
Keywords: Dina Gerdeman
- Teaching Interest
Leading Product Innovation
By: Stefan H. Thomke
For several years, Apple has ranked as the most innovative business in the world. How does this winning company continue to achieve success in its quest to develop—in the words of Steve Jobs—insanely great products? This program takes a deep dive into the latest... View Details
- 16 Dec 2015
- Blog Post
Unexpected Moments at HBS
Having spent my childhood in a small Indiana town, and having worked the past four years within family-owned companies in the calm, open spaces of Colorado, I was incredibly nervous about the culture of HBS.... View Details
- December 2010
- Case
Leadership, Culture, and Transition at lululemon
By: Michael Tushman, Ruth Page and Tom Ryder
The case examines leadership and organizational change within a strong culture context through a multimedia study of lululemon, a specialty retailer of high-end athletic apparel. Video segments trace the company's history from its founding in 1998 as a single retail... View Details
Keywords: Leading Change; Organizational Culture; Organizational Change and Adaptation; Change Management; Transition; Growth Management; Management Teams; Organizational Structure; Governing and Advisory Boards; Apparel and Accessories Industry; Retail Industry; Vancouver; United States
Tushman, Michael, Ruth Page, and Tom Ryder. "Leadership, Culture, and Transition at lululemon." Harvard Business School Multimedia/Video Case 410-705, December 2010.