communications - Publications - Faculty & Research

Mickey Maurer is a successful entrepreneur who retired in the late 1980s and then reentered the business world with the purchase of two media companies. In the radio industry he faces competition from large national players. In his publishing enterprise, Maurer... View Details

Keywords: Motivation and Incentives; Competition; Business Growth and Maturation; Entrepreneurship; Management Teams; Media and Broadcasting Industry

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October 1992 (Revised October 1993)
Case

MCI Communications Corporation: National Accounts Program (Condensed)

By: Frank V. Cespedes

Concerns the early stages of a major-account program at MCI, a telecommunications firm seeking to penetrate the corporate-account market. Among the issues are: 1) coordination of field sales efforts with national account selling efforts; 2) sales strategy for major... View Details

Keywords: Accounting; Decision Choices and Conditions; Training; Compensation and Benefits; Management Practices and Processes; Marketing Strategy; Groups and Teams; Sales

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2000
Working Paper

How Communication Improves Efficiency in Bargaining Games

By: Kathleen L. McGinn, Leigh Thompson, Robert Gibbons and Max Bazerman

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03 Apr 2024
Video

All In, Everybody In: Community at HBS

12 Jul 2023
News

The Simple Power of Communicating with Kindness

01 Mar 2015
News

Communicating the Language of Business Across Borders

Tsedal Neeley My intellectual agenda is ambitious and somewhat risky,” says Associate Professor and Marvin Bower Fellow Tsedal Neeley. “I truly believe that HBS is one of the few places on earth where I could boldly pursue my work in the way that I have.” Neeley’s... View Details

01 Aug 2016
News

Leading the Way for Dallas Arts Community

When HBS Leadership Fellow Jennifer Scripps (MBA 2005) left HBS for a job as director of special projects at Lincoln Center in New York City, little did she know that her career trail would eventually point back to her hometown of Dallas, Texas. In 2007, she accepted a... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

24 Apr 2014
News

Leveraging her experience to serve her community

Nancy Gray (MBA 1988) is putting her management experience to work as a pro-bono consultant and volunteer for organizations that benefit her community. (Published April 2014) View Details

October 1987 (Revised November 1994)
Case

Boston Fights Drugs (A): Designing Communications Research

By: V. Kasturi Rangan

Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details

Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston

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5.4 Sample Community Standards Violations | MBA

5.4 Sample Community Standards Violations 5.0 Community Standards Processes Students are responsible for complying with all expectations for conduct set forth in this Student Handbook, including without... View Details

winter 1979
Article

Managing Communication Networks in Research and Development Laboratories

By: Michael Tushman

Keywords: Research and Development; Communication; Management

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January–February 2013
Article

Golfing Alone? Corporations, Elites and Nonprofit Growth in 100 American Communities

By: Christopher Marquis, Gerald F. Davis and Mary Ann Glynn

We examine the link between corporations and community by showing how corporate density interacts with the local social and cultural infrastructure to affect the growth and decline of the number of local nonprofits between 1987 and 2002. We focus on two sub-populations... View Details

Keywords: Business and Community Relations; Civil Society or Community; Business Model; For-Profit Firms; Business Growth and Maturation; Profit; Local Range; Welfare or Wellbeing; Business Processes; Corporate Entrepreneurship; Trends; Management Practices and Processes; United States

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01 Dec 2018
News

What a Difference a Community Can Make

our ties as members of a global community with a shared belief in the importance of educating leaders for the 21st century. I have been humbled by the extraordinary generosity and talents of the alumni, faculty, staff, and students who... View Details

Keywords: John B. Hess (MBA 1977), Chair, The HBS Campaign

2011
Chapter

The Embeddedness of Social Entrepreneurship: Understanding Variation across Local Communities

By: Christian Seelos, Johanna Mair, Julie Battilana and M. Tina Dacin

Social enterprise organizations (SEOs) arise from entrepreneurial activities with the aim to achieve social goals. SEOs have been identified as alternative and/or complementary to the actions of governments and international organizations to address poverty and... View Details

Keywords: Social Entrepreneurship; Civil Society or Community; Local Range

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18 Apr 2019
News

Community Celebrates Dedication of Schwartz Common and Pavilion

Members of the HBS community gathered on April 18 to celebrate the dedication of the Schwartz Common and Pavilion, outdoor spaces that will enhance the HBS campus and community life. Comprising the area... View Details

April 2020
Article

Technological Leadership (de)Concentration: Causes in Information and Communication Technology Equipment

By: Yasin Ozcan and Shane Greenstein

Using patent data from 1976 to 2010 as indicators of inventive activity, we determine the concentration level of where inventive ideas originate and then examine how and why those concentrations change over time. The analysis finds pervasive deconcentration in every... View Details

Keywords: Deconcentration; Technological Innovation; Innovation Leadership; Patents; Market Entry and Exit; Telecommunications Industry

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