by William Kerr - Publications - Faculty & Research

24 Oct 2018
News

H-1B lottery change would help Google, Facebook, Apple and hurt outsourcers

06 Jun 2016
News

Your Investment Tool Is Failing You

24 Mar 2015
News

The King Buried Under The Parking Lot

October 1989
Case

Exxon Corp.: Trouble at Valdez

Discusses the events leading to and repercussions following the 11 million gallon oil spill in Prince William Sound off the Alaskan coast. This was the largest spill in U.S. history. Examines the response to the spill by Exxon management, government agencies, and... View Details

Keywords: Natural Environment; Crisis Management; Energy Sources; Shipping Industry; Energy Industry; Alaska

Citation

Educators

Purchase

01 Mar 2019
News

The Fight Beyond

job which he thought he should do.” (US National Archives) Established by presidential order in June 1942, the OSS was charged with collecting and analyzing intelligence and running counterespionage missions, a predecessor to today’s CIA.... View Details

Keywords: April White; illustration by Wesley Allsbrook

17 May 2004
Research & Ideas

Why We Don’t Study Corporate Responsibility

conclusion after studying research published between 1958 and 2001. Their findings were recorded in their paper "Social Issues and Management: Our Lost Cause Found," published by the Journal of Management, December, 2003. View Details

Keywords: by Manda Salls

26 Jul 2010
Research & Ideas

Yes, You Can Raise Prices in a Downturn

Beachwood, Ohio. In this interview the researchers discuss pricing strategy and what ingredients are necessary to convince customers that higher prices are worth the cost. Sean Silverthorne: Who would benefit by learning about your... View Details

Keywords: by Sean Silverthorne; Retail; Consumer Products

06 Sep 2005
Research & Ideas

The Best Place for Retirement Funds

paper called, "Asset Allocation and Asset Location: Household Evidence from the Survey of Consumer Finances," published by the Journal of Public Economics in August, 2004. Using data from the Survey of Consumer Finances (SCF),... View Details

Keywords: by Ann Cullen

05 Aug 2011
News

Failure is not an option. It's a necessity.

01 Jun 2019
News

City on a Hill

programming is holistic, offering environmental education programs for schoolchildren, holding workshops for adults and families, and hosting conferences and retreats Pine Mountain Settlement School was founded in 1913 by a local... View Details

Keywords: Alexander Gelfand; photographed by Clay Cook

04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

clear-cut. “A problem with megatrend predictions is that, even if they turn out to be generally accurate, they’re not managerially useful.” In the first month of social distancing in the United States, online sales at Walmart and Target indeed surged View Details

Keywords: by Frank V. Cespedes

25 Mar 2001
Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

relying on $500,000 in financing provided by family members, friends, and "angel" investors, recurred in accounts of what she was trying to accomplish. "This is by far the most challenging... View Details

Keywords: by John S. Rosenberg

27 Jan 2020
News

Canada Wins, U.S. Loses In Global Fight For High-Tech Workers

21 Mar 2022
Blog Post

The Impact of Career Coaching | When Mission Meets Passion

CPD interviewed Nancy M. Williams (MBA 1992) to share how she leveraged career coaching to make a career switch, launch a venture and find true fulfillment in her professional and personal endeavors. Tell us a little about yourself, your... View Details

06 Dec 2021
News

What's the Word?

She·sesh·un (noun) Ly·ing flat (verb) Post·cook·ie (adj.) Bi·o·rev·o·loo·shun (noun) Dig·i·tul no·mad (noun) Di·ver·si·ty wa·shing (verb) Meem Stock (noun) When the price of supposedly “dull” stocks like BlackBerry and GameStop hit the roof earlier this year, driven... View Details

Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information

01 Feb 2019
News

The Gift of Global Talent

September 1988
Case

Vicks Health Care Division: Project Scorpio (D)

Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details

Keywords: Product Positioning; Health Industry