Publications

Article

Valuing the Cause Marketing Relationship

By: John T. Gourville and V. Kasturi Rangan

Keywords: Marketing; Relationships; Value

01 Dec 1998
News

Novartis AG Establishes Global Research Fund

the groundbreaking overseas research of faculty members Srikant Datar, V. Kasturi Rangan, Debora L.Spar, and Jonathan West. Commenting on the new fellowship, Dean Kim B. Clark noted, "The Novartis Faculty... View Details

Keywords: Anne Kavanagh

August 2008
Supplement

Microsoft's Unlimited Potential (B)

By: V. Kasturi Rangan and Marie Madelene Bell

This short (B) case provides an update of how Microsoft organized its unlimited potential initiative. View Details

Keywords: Mission and Purpose; Business or Company Management; Information Technology Industry

Article

The Aravind Eye Care System: Making Sight Affordable

By: V. Kasturi Rangan and R. D. Thulasiraj

Keywords: Health Care and Treatment

June 1998 (Revised July 1998)
Teaching Note

Enron Development Corporation: The Dabhol Power Project in Maharashtra, India (A,B,& C) TN

By: V. Kasturi Rangan and Krishna G. Palepu

Teaching Note for (9-596-099), (9-596-100), and (9-596-101). View Details

Keywords: Energy Industry; India

November 1992 (Revised June 1993)
Case

The Advertising Council Teen Alcoholism Campaign: Research and Strategy

By: V. Kasturi Rangan and Jayne D. Kramer

Keywords: Advertising Campaigns; Strategy; Health Disorders; Social Issues

November 1992 (Revised March 1997)
Case

The Advertising Council: Corporate Strategy

By: V. Kasturi Rangan and Jayne D. Kramer

Keywords: Corporate Strategy; Advertising; Advertising Industry

1989
Book

Going to Market: Distribution Systems for Industrial Products

By: E. Raymond Corey, Frank V. Cespedes and V. Kasturi Rangan

Keywords: Distribution; Industrial Products Industry

March 2010 (Revised March 2013)
Teaching Note

Goldman Sachs: The 10,000 Women Initiative (TN)

By: Christopher Marquis, V. Kasturi Rangan and Bobbi Thomason

Teaching Note for [509042]. View Details

Keywords: Programs; Corporate Social Responsibility and Impact; Gender; Networks; Strategy; Partners and Partnerships; Entrepreneurship; Business Education; Philanthropy and Charitable Giving; Banking Industry; Financial Services Industry

June 2009 (Revised July 2010)
Case

Goldman Sachs: The 10,000 Women Initiative

By: Christopher Marquis, V. Kasturi Rangan and Cathy Ross

Describes the conception, development, and implementation of Goldman Sachs' five-year, $100 million philanthropic initiative to provide practical business and management education to 10,000 women around the globe. The initiative recently celebrated its first... View Details

Keywords: Partners and Partnerships; Corporate Social Responsibility and Impact; Business Education; Gender; Philanthropy and Charitable Giving; Financial Services Industry; Education Industry

Educators

01 Feb 1999
News

Social Enterprse Forum Discusses Strategy

nonprofit and for-profit partnerships, strategic alliances between nonprofits and corporations, a welfare-to-work partnership, and new strategies for affordable housing. "Nonprofits and NGOs face a host of complex problems that are unique to their organizations," said... View Details

March 2013
Supplement

Equitas Microfinance (B): Response to the Andhra Pradesh Crisis

By: V.G. Narayanan, V. Kasturi Rangan and Vidhya Muthuram

Keywords: Business Model; For-profit Firms; Microfinance; Growth And Development Strategy; Corporate Social Responsibility And Impact; Financial Services Industry; Social Enterprise; India

25 Aug 2015
News

Business for the Other Billions

Keywords: impact investing

March 2013 (Revised May 2013)
Supplement

Equitas Microfinance (C): Advent of Regulation

By: V.G. Narayanan, V. Kasturi Rangan and Vidhya Muthuram

Keywords: Business Model; For-profit Firms; Micro Finance; Growth And Development Strategy; Corporate Social Responsibility And Impact; Social Enterprise; India

October 2008 (Revised October 2009)
Case

Shaklee Corporation: Corporate Social Responsibility

By: Christopher Marquis, V. Kasturi Rangan and Alison Comings

Having bought Shaklee Corporation from Yamanouchi, Roger Barnett, its owner and CEO, wrestled with the question of how to grow the company and its reputation for environmental sustainability. In addition to preserving the "network marketing" nature of its sales channel... View Details

Keywords: Business Model; Growth and Development Strategy; Marketing Channels; Corporate Social Responsibility and Impact; Environmental Sustainability; Reputation

Educators