by Sunil Gupta - Publications - Faculty & Research

June 2012 (Revised November 2012)
Teaching Note

The New York Times Paywall (TN)

By: Vineet Kumar and Sunil Gupta

Citation

Purchase

June 2011
Teaching Note

PatientsLikeMe: An Online Community of Patients (TN)

By: Sunil Gupta and Jason Riis

Teaching Note for 511093. View Details

Keywords: Internet and the Web; Social and Collaborative Networks; Health Disorders; Growth and Development; Product Launch; Web Services Industry

Citation

Purchase

March 2010 (Revised May 2012)
Case

Bank of America: Mobile Banking

By: Sunil Gupta and Kerry Herman

In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president, Mobile Product Development. BAC launched mobile banking in 2007 and within three... View Details

Keywords: Marketing; Digital Marketing; Financial Services; Mobile Banking; Channels; Strategy; Banks and Banking; Marketing Strategy; Service Delivery; Mobile and Wireless Technology; Banking Industry; United States

Citation

Educators

Purchase

2006
Chapter

Advanced Regression Models

By: Raghuram Iyengar and Sunil Gupta

Keywords: Mathematical Methods

Citation

November–December 2006
Article

Customer Metrics and Their Impact on Financial Performance

By: Sunil Gupta and Valarie Zeithaml

Keywords: Customers; Measurement and Metrics; Finance; Performance

Citation

Find at Harvard

02 Feb 2010
First Look

First Look: Feb. 2

achieve actionable transparency by embedding their design in a centralized system with a shared design language and near-real-time updating, where everyone with an interest in improving the design has the right and the means to act on it.... View Details

Keywords: Martha Lagace

Web

Marketing - HBS Online

Certificate Courses (3) Multiple Formats Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic... View Details

Web

Podcast - HBS Online

Effective Leader 04 NOV 2024 | The Parlor Room Harvard Business School Professor Anthony Mayo joins host Chris Linnane to explore what distinguishes good leaders from great ones, emphasizing how emotional intelligence enables leaders to excel in dynamic environments.... View Details

02 Jun 2010
First Look

First Look: June 2

of the Contract: How Contract Structure Shapes Inter-Firm Dispute Resolution Authors:Fabrice Lumineau and Deepak Malhotra Publication:Strategic Management Journal (in press) Abstract This paper investigates how contract structure influences inter-firm dispute... View Details

Keywords: Martha Lagace

January 2023 (Revised February 2024)
Teaching Note

Perfect Diary (完美日记)

By: Shunyuan Zhang and Sunil Gupta

Teaching Note for HBS Case No. 522-030. View Details

Keywords: Digital Marketing; E-commerce; E-Commerce Strategy; Marketing; Beauty and Cosmetics Industry; China

Citation

Purchase

August 2022
Teaching Note

Mastercard: Creating a World Beyond Cash

By: Sunil Gupta and Julia Kelley

Teaching Note for HBS Case No. 522-001. View Details

Citation

Purchase

September 2016
Teaching Note

Apple Pay

By: Shelle Santana and Sunil Gupta

Citation

Purchase

April 2016
Teaching Note

Flipkart: Transitioning to a Marketplace Model

By: Sunil Gupta and Das Narayandas

In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be... View Details

Keywords: India; Marketplaces; Digital Platforms; Internet and the Web; Market Entry and Exit; E-commerce; Retail Industry; India

Citation

Purchase

December 2011
Supplement

TripAdvisor

By: Sunil Gupta and Kerry Herman

Keywords: Travel Industry; Tourism Industry

Citation

Purchase

October 2010 (Revised May 2011)
Case

Take-Two Interactive Software, Inc.

By: Sunil Gupta and Kerry Herman

In September 2010, faced with increasing threat from social game companies such as Zynga, Ben Feder, the CEO of Take-Two Interactive Software. Inc., had to decide the long-term strategy of his video-game company. As a publisher of traditional video games for Xbox 360,... View Details

Keywords: Mergers and Acquisitions; Business Model; Leadership Style; Marketing; Competitive Strategy; Entertainment and Recreation Industry

Citation

Educators

Purchase

March 2010
Background Note

Airline Travel in the U.S.

By: Sunil Gupta and Kavita Shukla

How should airlines respond to the rising share of Online Travel Agencies (OTAs) as consumers increasingly search the web to buy tickets? View Details

Keywords: Management; Marketing Channels; Consumer Behavior; Market Participation; Agency Theory; Online Technology; Aerospace Industry; United States

Citation

Find at Harvard