Publications

June 2011
Case

CA Technologies: Bringing the Cloud to Earth

By: Marco Iansiti and Kerry Herman

Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing.... View Details

Keywords: Disruptive Innovation; Product Positioning; Expansion; Internet and the Web; Technology Adoption

October 2003 (Revised March 2004)
Background Note

Semiconductor Industry, 2002, The

By: Marco Iansiti and Marcin Strojwas

The semiconductor industry has exhibited an unparalleled rate of innovation since its birth over 50 years ago. Describes how technological innovation has shaped industry structure. View Details

Keywords: Technological Innovation; Industry Structures; Semiconductor Industry

October 2003
Case

Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation

By: Marco Iansiti and Marcin Strojwas

Surging costs of building a state-of-the-art fabrication facility were pushing firms to outsource manufacturing while advanced technologies were requiring a tighter coupling between design and manufacturing. Explores the development of strategy in this environment.... View Details

Keywords: Strategy; Business Model; Networks; Product Design; Production; Decisions; Customer Relationship Management; Supply Chain Management

March 2000 (Revised April 2001)
Case

eFrenzy, Inc. (A)

By: Marco Iansiti and Nicole Tempest

Details how to design, launch, and scale a rapidly growing Internet venture. Focuses on the challenges and opportunities involved in leveraging a network of partners. View Details

Keywords: Corporate Entrepreneurship; Business Growth and Maturation; Internet and the Web; Product Development; Business or Company Management; Problems and Challenges; Information Technology Industry; United States

April 1995 (Revised December 1997)
Case

Silicon Graphics, Inc. (A)

By: Marco Iansiti and Ellen Stein

Based on a Silicon Valley company that has developed the capability to compete in a rapidly growing, highly turbulent environment. This capability hinges on its flexible and rapid development process, which the case characterizes in detail. Focuses on the development... View Details

Keywords: Product Development; Information Infrastructure; Product Launch; Managerial Roles; Expansion; Design; Applications and Software; Computer Industry; Electronics Industry; California

August 1994 (Revised January 1997)
Exercise

Design for Manufacturing: An Exercise

By: Marco Iansiti and Ellen Stein

Keywords: Design; Manufacturing Industry

2000
Working Paper

Experience, Experimentation, and the Accumulation of Knowledge: The Evolution of R&D in the Semiconductor Industry

By: Jonathan West and Marco Iansiti

30 Nov 2020
News

Why Quantum Computing Should Be Part Of Your Enterprise AI Strategy

News

Competing in the Age of AI Requires a New Strategy

September 1996
Case

Silicon Graphics, Inc. (B)

By: Marco Iansiti and Alan D. MacCormack

After the release of the "Challenge" computer in 1993, Silicon Graphics executives meet to discuss the follow-up project. Should they pursue an incremental improvement to the Challenge, or opt for a radically new design recently demonstrated at Stanford University? View Details

Keywords: Decisions; Technological Innovation; Management Practices and Processes; Product Development; Hardware; Computer Industry

April 2020
Article

Long-term Firm Growth: An Empirical Analysis of U.S. Manufacturers 1959–2015

By: Giovanni Dosi, Marco Grazzi, Daniele Moschella, Gary P. Pisano and Federico Tamagni

Firm growth is an essential feature of market economies, shaping together macroeconomic performance and the evolution of industry structures. As a potential indicator of organizational “fitness” within a competitive environment, firm growth is also a central concern to... View Details

Keywords: Firm Growth; Organizations; Growth and Development; Theory; Analysis; Production; Data and Data Sets

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2021
Working Paper

Time Dependency, Data Flow, and Competitive Advantage

By: Ehsan Valavi, Joel Hestness, Marco Iansiti, Newsha Ardalani, Feng Zhu and Karim R. Lakhani

Data is fundamental to machine learning-based products and services and is considered strategic due to its externalities for businesses, governments, non-profits, and more generally for society. It is renowned that the value of organizations (businesses, government... View Details

Keywords: Economics Of AI; Value Of Data; Perishability; Time Dependency; Flow Of Data; Data Strategy; Analytics and Data Science; Value; Strategy; Competitive Advantage

SSRN

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01 Dec 1996
News

Faculty Symposium Honors McArthur

Management Professor Robert H. Hayes and Associate Professor Marco Iansiti Global Financial Systems Professor Robert C. Merton and Associate Professor Peter Tufano Organizations and Markets Professors George... View Details

Keywords: Daniel Penrice

January 2013
Supplement

Microsoft Server & Tools (B)

By: Marco Iansiti and Alain Serels

Supplement for case 613031. Update on progress of Microsoft's Server & Tools Business through July 2011. Satya Nadella and his team explore whether or not to support Linux on Windows Azure. View Details

Keywords: Technological Innovation; Disruptive Innovation; Information Technology; Information Technology Industry

January 2013
Supplement

Microsoft Server & Tools (C)

By: Marco Iansiti and Alain Serels

Supplement for case 613031. Update on progress of Microsoft's Server & Tools Business through August 2012. Pleased with the Windows Azure product, Satya Nadella must decide how to attract customers to the cloud based platform. View Details

Keywords: Technology; Computing; Enterprise Computing; Servers; Cloud Computing; Microsoft; Technology Evolution; Technological Innovation; Disruptive Innovation; Information Technology; Information Technology Industry

July 1999
Article

From Physics to Function: An Empirical Study of R&D Performance in the Semiconductor Industry

By: Marco Iansiti and Jonathan West

Keywords: Science; Research and Development; Performance; Semiconductor Industry

2009
Chapter

Business Network Transformation in Action

By: Marco Iansiti and Ross Sullivan

Keywords: Business Ventures; Networks; Organizational Change and Adaptation; Transformation

January 2004
Background Note

Beyond the IT Monolith

By: Marco Iansiti and Gregg Rotenberg

Leading companies are employing a radical new approach to IT--an approach that points the way to a new model of software architecture and deployment. These companies' successes seem to indicate that the problems IT critics have correctly identified are not, in fact,... View Details

Keywords: Information Technology; Business Processes; Change